Experience

MeridianLink

• United States
• Software Development
• 400 - 500 Employee

• Product Marketing Manager

  • May 2023 - Present

  - Sales Plays- Support Cross-sell & New logo campaigns - Writing email outreach & sequences- Develop GTM from product roadmaps- Drive MQL's- Continue to drive client reference program, including interviewing and development of case studies, video testimonials, and maintain library of clients. - Assist in client NPS and client messaging

• Associate Product Marketing Manager

  • May 2022 - May 2023

  - Develop competitive analysis and go-to-market to strategize marketing launch - Craft campaigns and materials around campaigns, digital pieces, blogs, eblasts. - Picking blog topics by utilizing the product roadmap and trends within the industry- Development of product assets such as case studies, E books, whitepapers, battle cards, data sheets/ one pagers, and other sales enablement assets. - Pick and run webinar topics such as demos, industry trends, and product enhancements/ integrations. - Work closely with our director of demand gen to craft retargeting from tradeshows, webinars, and other campaigns. - Increase in MQL's from waterfall campaigns, webinars, and tradeshows- Organize tradeshows to attend, sponsorship budgets, and marketing assets. - Source necessary publications to increase leads and product visibility.-Continue to direct and strategize customer reference programs for all products. (As in previous role Program Marketing Manager) Show less

• Program Marketing Manager

  • Nov 2020 - May 2022

  -Developed and promoted companies first client reference program. This included customer testimonials (Videos, case studies, quotes, and other assets).-Developed and managed reference library for sales teams. This included collecting all client information so a prospect could be matched with a preferred client. -Moved the reference library to a private HubSpot page to allow sales to filter and find client references not only faster, but in a more organized fashion, reducing their time spent in SalesForce or other external sites. -Sourced an online gifting platform to develop a seamless system to gift clients for milestones, holiday gifts, referrals, and reference clients. This allowed us to create links for sales to share with clients to chose their preferred gift. As a remote first company this eliminated storage issues and provided access to anyone across the U.S.- Organized client holiday giving back initiative -In charge of sourcing holiday gifting for clients and gifting budgets- Organized client testimonials at the annual User Forum (capturing about 20 client stories) - Organized post User Forum requests from clients who want to provide testimonials and be a customer reference. Show less

• Contractor

  • Aug 2020 - Nov 2020

  -Hired on to assist with rebrand of product names-This included doing a full internal and external audit of all assets-Conducted an SEO audit of product names -Updated sales assets for product rebrand release



Auction.com

• United States
• Real Estate
• 200 - 300 Employee

• Marketing Associate

  • Jul 2019 - Jul 2020

  • Prepared, managed, and finalized all projects start to finish, working with graphic designers, copy writers, and email team. • Collaborated with the VP, Marketing on brand campaigns to increase client engagement/retention and create lead generation (promotion of print/digital ads, web banners, micro sites, and stand up banners)• Assisted in promoting and managing deliverable's for conferences and sponsored events• Communicated closely with publications on advertising web and print ads, media releases, and conference deliverable's. • Oversaw social media platforms, and managed schedules & strategies. • Oversaw content creation and managed delivery through various marketing channels (Email, Blog, Enewsletter, Social, Publications)• Collected and reported results from campaigns and analyzed the success of the strategies implemented. • Supported the sales team by providing the necessary communications, flyers, or other marketing materials to their clients. • Worked with the company’s economist and video team to create a weekly VLOG, to help answer client and industry professional’s questions on the housing market. • Collaborated with designers on mapping out a quarterly newsletter of new content and company updates that is sent directly to our clients. • Teamed up with content writers in creating a client facing blog, in which I uploaded the blog pieces through WordPress and added SEO keywords. • Provided support to product and sales teams, when new products or updates rolled out. Show less

• Founding Board Member & Philanthropic Committee Chair of Auction NOW (Network of Women)

  • Jan 2019 - Jul 2020

• Marketing Coordinator

  • May 2018 - Jul 2019



LA Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Marketing Assistant- US & Canada

  • Apr 2017 - May 2018

  Coordinated and budgeted of all U.S. and Canada Grand Opening events for LA Fitness and City Sport Health Clubs. Put in all project requests and collaborated with digital coordinator and graphic designers on deliverable's needed.Influencer Marketing, pulling athletes, interviewing, and creating strategy plan. Ran department budgets, oversaw accounting processing and marketing assets.Started and managed company’s Snapchat account for all campaignsSet up trades for advertising with professional sport teams, print/ newspapers, and broadcasting companiesCreated content for, slogans, headlines/taglines, advertising flyers and more. Managed Marketing Department email, donation requests, and vendor management requestsAssisted with customer VIP Referral Program and retaining member satisfaction Show less

• Operations Administrator

  • Mar 2015 - Apr 2017

  Assisted membersOpened/ closed facilityRenewed annual memberships nationwideUpdated Member EFTPromoted membership packages Maintained club appearance Retained Member Satisfaction and Experience