Experience

The Contenders

• Australia
• Advertising Services
• 1 - 100 Employee

• Brand Strategist | Consultant

  • Jun 2023 - Present

  In this contract strategist role, I have gained invaluable experience working alongside some of the best in the game in this high-performing strategy team. A highlight was leading the EVP (Employee Value proposition) strategy development for Save the Children Australia Working across some heavy-hitting Aussie brands in the brand guardianship seat; setting positioning and core brand strategies. I had the opportunity to work across: - Save the Children Australia - Strategic lead for EVP development. - iSelect - Support strategist to Associate strategy director leading brand research qual and quant + positioning territory development. - Bunnings - Product naming concepts. - Metcash portfolio including Bottle-O and Cellarbrations - positioning strategy assisting the Agency Founder. - IGA supermarkets - Competitor market audit and positioning strategy (working alongside Founder) - Community Co (IGA private label super markett brand) Re-positioning strategy alongside Founder. - Vision Australia - Pitch proposal (won) - DIY Resolutions - Brand strategy lead for new brand development for the investment parent brand for - - Kaboodle Kitchens. - Our Vets - Tone of voice principles. My role included: Developing brand positioning strategies, insights reports, competitor audits, collaborating with the design team, running client workshops and in-depth stakeholder interviews, and overseeing qualitative and quantitative research. Show less



SouthSouthWest

• Australia
• Design Services
• 1 - 100 Employee

• Brand Strategist | Client Director

  • Oct 2022 - Mar 2023

  South South West is an independent brand and culture studio working with pioneering brands on culture-defining projects that speak to the moment. Clients and Projects Intrepid Travel - Global brand and Marketing Campaign planning and management for 2023. Inclu TVC/ content shoot in Morocco, video/digital/OOH/social global campaign. ANZ - Brand Experience and in-store design for ANZ Plus new concept stores. Collingwood Football Mens and Women’s AFL and Netball Teams - 2022 Brand experience - design for bringing the brand to life at Collingwood Player HQ. Brand Strategy for My State Bank Arena Tasmania Keep Cup - brand strategy and marketing activity planning for 2023. Management of Rebrand for US-based tech growth consulting firm. Managed successful pitch won for full rebrand of large water utility company. Show less



Principals

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Mar 2022 - Oct 2022

  Australasia's leading independent branding agency. From day zero at Principals I was the strategic Account Director on the strategy development and full re-brand for one of Australia’s largest Retirement Village Groups with 58 villages across the country. A project I felt a lot of purpose and synergy with. A new international investment team and challenging deadline for the take over meant stakeholder management and employee engagement was key on this face-paced project. The project won a Silver award for Best Brand Development Following a Merger or Acquisition 2022 ANZ Transform Awards. Learning the agencies processes as I went I managed the client relationship through strategy, insights and brand research, visual identity and brand architecture development, brand voice and narrative and brand guidelines development. With scope growing to employee value proposition (EVP Brand development) brand rollout for launch including PR integration, office interiors activation, signage, launch collateral, employee and resident change comms, new development hoardings, website and Brand video production. Alongside this I have also supported on the NAB (National Australia Bank) account overseeing a number of projects working with the client strategy team to develop brand manifestos and employee engagement campaigns. Show less



Authentique Brand Studio

• New Zealand

• Brand Strategy and Marketing Consultant, Founder

  • Feb 2017 - Apr 2022

  Operating my own brand consultancy in New Zealand, following 10 years working in top brand and design agencies in New Zealand and London. I am extremely passionate about creating strategically grounded, beautifully designed brands that resonate with my client's target markets. Authentique, is a Brand Strategy and Design Studio based in Christchurch, working across New Zealand. A small team with big experience, we help you get to the heart of your brand. Distilling things down to the essence of what makes your business unique. We then develop a brand story and style, that feels true to who you are and what your target audience really cares about. Working as a Brand & Marketing Consultant developing strategies, brand identities and rebrands for a wide range of industries from Start-Ups to Government ITO’s. I drive the strategy development and client relationships and project manage contractors to bring the creative to life. • Brand Consultant for New Zealand Trade & Enterprise’s Regional Partnership Network – helping businesses with strategic brand/marketing planning in COVID-19 Recovery. • New Zealand Trade & Enterprise’s Spring-Board Advisor guiding NZ export brands in their strategy and brand development for oversea markets. Show less



Strategy

• New Zealand
• Design Services
• 1 - 100 Employee

• Client Services Director

  • Jan 2016 - Jan 2017

  Christchurch's Leading Strategic Design Agency with offices in Auckland and Wellington. Christchurch's Leading Strategic Design Agency with offices in Auckland and Wellington.



Pollitt & Partners

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager (Freelance Contract)

  • Jan 2015 - Aug 2015

  Pollitt and Partners is an award-winning brand and communications agency specialising in high-end property branding, as well as big name brands across industries in the UK. Supporting the Account Management team on the Land Securities Account - the largest commercial property company in the UK. Working on the marketing and comms campaign for a high profile Urban Regeneration project in London Victoria as well as taking a lead account management role in the full brand development and international launch campaign for a high-end residential development in Kensington. Show less



Small Back Room

• United Kingdom
• Design
• 1 - 100 Employee

• Account Director

  • Feb 2014 - Jan 2015

  At this top 20 London brand and design agency, I managed the development of brand strategies and marketing campaigns for the global property development group, Lend Lease. This included the roll out of an internal and external repositioning campaign in Europe for the corporate brand. As well as brand development and marketing campaigns for large scale urban regeneration projects in London. Leading the creative and accounts service team in the development of: • Strategic proposals and presentations • Premium corporate and property collateral (Print and digital) • Direct marketing campaigns • Website and internal microsite builds • White paper and thought leadership campaigns • Brand guidelines, positioning and messaging • Place Branding • Urban Regeneration branding • Events, exhibitions and office interior branding • HR and Recruitment internal branding and communications • Quarterly reports • Brand Awareness Research Show less



Ergo ID

• United Kingdom
• Design Services
• 1 - 100 Employee

• Senior Account Manager (Freelance Contract)

  • Dec 2013 - Feb 2014

  Short term freelance cover working on the Carlsberg account overseeing the development of positioning strategies for Carlsberg’s global non alcoholic beer markets as well as consumer research for a new natural energy drink brand launching in France in 2014. I had the privilege of flying to Copenhagen to support the Strategy Director to present positioning territories to the head of brand and innovation at Carlsberg HQ. Short term freelance cover working on the Carlsberg account overseeing the development of positioning strategies for Carlsberg’s global non alcoholic beer markets as well as consumer research for a new natural energy drink brand launching in France in 2014. I had the privilege of flying to Copenhagen to support the Strategy Director to present positioning territories to the head of brand and innovation at Carlsberg HQ.



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Senior Account Manager (Freelance Contract)

  • Aug 2013 - Dec 2013

  Freelance role at Publicis Chemistry working on the Barratt Developments account, one of the largest residential property development companies in the UK. This short-term freelance role that started as a two week rolling contract when I first arrived in London (and extended to 5 months) provided valuable experience working in the world's largest advertising agency group, managing a fast paced account. • Project managed the update of the Barratt and David Wilson Homes brand guidelines. • Managed the development of premium collateral for property developments including brochures, signage, eDMs, online and press ads. Show less



Simpatico (Now Harvey Cameron)

• Christchurch

• Senior Account Manager

  • Mar 2012 - Aug 2013

  Simpatico is a strategically-led full service branding and advertising agency At Simpatico I was Senior Account Manager to Hellers,iconic New Zealand FMCG brand and Tait Communications, a global leader in supplying communication systems to utilities and public safety organisations across the globe. As well as managing branding projects for; Duncan Cotterill Lawyers and Moore Stephens Markhams Accountants, Cardonna Ski-Feilds, Ngāi Tahu Tourism, EQC Commission, Van Roli. Project managed the development of: • Annual brand/marketing strategies • TV, Print, radio, POS, online, on pack, trade, social media and integrated PR campaigns • Website/microsite and app builds • Management of media buying with in-house media buyers • Conducted research and focus groups • Project managed pitches • Copy writing and social media community management Show less



PGG Wrightson Ltd

• New Zealand
• Farming
• 700 & Above Employee

• Marketing Coordinator

  • Nov 2010 - Mar 2012

  PGG Wrightson is New Zealand’s leading Agricultural provider including a network of rural supplies stores throughout the country as well as finance, insurance, real estate, stock sales and consulting services. In this position I worked in the head office marketing team coordinating all of the marketing and promotional activity for the companies nationwide Customer Loyalty Programme. • Helped coordinate an integrated campaign for the nationwide launch and rollout of a new Rewards Business Card as we migrated from an American Express to a Visa offering. • Led the successful refresh of the Rewards brand, catalogue and collateral. • Completed a roadshow across the country presenting the new programme to the regional managers and staff in the nationwide stores. • Managed the CRM programmme including the production of quarterly catalogues, monthly offers sent to the database via email and direct mail. • Managed the relationships and negotiated contracts with a large cross-section of major product suppliers. Show less



CQ Hotels Wellington (NZ)

• Hospitality
• 1 - 100 Employee

• Marketing and Business Development Manager

  • Oct 2008 - Sep 2010

  In this position I was responsible for the development and implementation of all sales and marketing activity for the CQ Complex - including a 4.5 star hotel, 3 star hotel and large conference centre in the heart of Wellington’s hipster Cuba Street precinct. • In the early stages of my time in this role when I presented my ideas for the marketing plan, I proposed to the board of directors a re-brand of the hotel complex. My proposal was backed and I drove the rebrand from concept to completion, working with a boutique design agency. • Business Development; negotiated contracts with a new base of corporate clients. • Arranged and hosted PR events and showcase presentations for corporate groups. • Managed relationships with national travel management companies and industry partners. • Developed new business relationships at industry tradeshows and networking functions. • Developed advertising content for key industry publications and websites. Show less



DPS (Now Printers Inc)

• Christchurch

• Account Manager

  • Oct 2007 - Oct 2008

  In this role I account managed a base of existing clients servicing their printing and design needs as well as developed new business. • Managed multiple accounts and tight production turnarounds. • Developed new business with a base of new clients who utilised the graphic design as well as printing services. • Advised clients on branding projects (including new brand identities) • Project managed new collateral development including premium folders and business profiles, magazines, catalogues, newsletters, business stationary, POS brochures • Completed the copy writing for various collateral pieces. • Managed relationship with outsourced suppliers • Print quality control management Show less



Lincoln University (NZ)

• New Zealand
• Higher Education
• 500 - 600 Employee

• Marketing Tutor

  • Dec 2006 - Dec 2007

  Marketing Tutor leading weekly tutorials for Marketing 101 class. (Two semesters). Taking students step by step through developing a marketing plan. Then guiding them in teams through the process of developing an annual Marketing plan for an actual local business. Assessing the student's final submission and presentation to the class. This was a great role alongside my honours year of study - getting comfortable presenting each week in front of the class and having a credible voice with students a few years younger than me. Show less



Commodore Airport Hotel

• New Zealand
• Hospitality
• 1 - 100 Employee

• Hospitality

  • 2003 - 2007

  During my 4 years at University, I worked part-time (and full-time during holidays) At this four-star international hotel. I worked across all customer service areas of the hotel in the restaurant and full-time behind the bar during the holidays. It was here I found my enjoyment of relating to and building rapport with a cross-section of people from all different cultures and backgrounds. During my 4 years at University, I worked part-time (and full-time during holidays) At this four-star international hotel. I worked across all customer service areas of the hotel in the restaurant and full-time behind the bar during the holidays. It was here I found my enjoyment of relating to and building rapport with a cross-section of people from all different cultures and backgrounds.