Experience

Guy & O'Neill, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Technical Director

  • Feb 2023 - Present

  Site leader responsible for successful execution of product launches and product changes as well as the ongoing responsibilities for maintaining customer satisfaction of current products in market. Ensuring delivery of in specification products to the market with adherence to G&O corporate quality assurance standards in accordance with the customer specifications and requirements. Site leader responsible for successful execution of product launches and product changes as well as the ongoing responsibilities for maintaining customer satisfaction of current products in market. Ensuring delivery of in specification products to the market with adherence to G&O corporate quality assurance standards in accordance with the customer specifications and requirements.



Albaad (Global)

• Israel
• Manufacturing
• 100 - 200 Employee

• Sales Director

  • Nov 2020 - Oct 2022

  • Building and maintaining relationships with assigned retail and institutional accounts within the US. • Ensuring all sales and marketing activities are fully coordinated and optimized.• Identifying potential new opportunities and developing them into key accounts. • Conducting primary research and analysis of consumer and competitor data for incorporation in company plans, budgeting, and forecasting.• Own all work streams associated with selling products-pricing, promotion, forecasting, in-stock, retail sell-in, etc. • Developing a sales pipeline forecasting and reporting framework. Show less

• Trade Marketing Manager

  • Nov 2018 - Nov 2020

  • Lead Trade Marketing team including trade marketers, category analyst, and sales administrative assistant. • Analyze market data within the category.• Managing senior stakeholders to clearly demonstrate how marketing value is being delivered via the various partners and consistently seek to innovate and review• Understand and interpret technical data for the wet wipes market• Plan and maintain policies and procedures for the Marketing Department.• Conduct surveys to better pinpoint potential markets for products in the retail sector.• Evaluate various marketing strategies to better understand areas where improvement can be made.• Execute new product development within the US market working within cross functional teams Show less

• Assistant Product Manager

  • Aug 2015 - Nov 2018

  • Coordinate internal resources and third parties/vendors for the flawless execution of projects.• Develop a detailed project plan to track progress.• Manage the relationship with the client and all stakeholders.• Created detailed sales forecasts for the dealer network to be utilized by senior sales managers and product managers.• Established strong dealer relationships to gain preferred product positioning and provide business and marketing council to ensure the maximum sales potential.• Ensure that all projects are delivered on-time, within scope and within budget.• Determines customers' needs and desires by specifying the research needed to obtain market information.• Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.• Introduces and markets new products by developing time-integrated plans with sales, marketing, and production. Show less

• Sales and Marketing Coordinator

  • Feb 2013 - Aug 2015

  • Responsible for developing private label products for major accounts in collaboration with the assigned Vice President of Sales along with all aspects of product and marketing programs for all private label customers to achieve market share growth. • Complete research and evaluation of new products while providing market research, sales reports, marketing tools (for sales support), market trends and comparison to competitors' products to customers. • Create purchase orders and invoices and track budget for sales and marketing departments. • Coordinate trade show and event participation including registration, supplies management, and collateral preparation. Show less