Amanda Pressner Kreuser
Co-Founder and Managing Partner at Masthead Media Company- Claim this Profile
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Bio
Mark Edward Kahn
I was the CEO of the CityPulse where Amanda ran our US editorial group consisting of over 30 freelance writers. Amanda is an "A" player. She has all of the skills, smarts and personality needed to be a great manager, an over-acheiving employee and a pleasure to work with. Amanda finds problems and solves them. She is a fabulous editor and writer and simply always is on point in her stories, reviews, and overall communication. I would work with her, or for her, anytime.
Michaela Potter
Before I knew Amanda as a colleague and friend, I was a fan. As an avid traveler, I became intrigued with The Lost Girls’ adventures. When their book was published, I was so impressed with how the three of them were able to share their experiences while still maintaining their individual voices. And much of that success was due to Amanda’s great communication skills and savvy business sense – not to mention her impressive writing. And now that I do consider her a colleague and friend, I know that when she sets her mind to achieving something, she never looks back – both in life and career. When the answer isn’t always right in front of her, she creatively finds a way to get to it. Amanda has been a big part of our efforts at Meet, Plan, Go! to inspire career breaks and extended travels amongst North Americans. She has been both a contributor to our site and to our events – offering her personal advice and inspiring thousands of people to fulfill their own travel dreams. And she truly is an inspiration – many travel-dreamers I’ve encountered have all referenced Amanda and The Lost Girls as role models. That’s very powerful. Amanda possesses great presence and poise, and I’ve seen (and in some cases, moderated) her on many panel discussions. She is very giving of her time and support and is most definitely a great team player. I’d pick her first any chance I had.
Mark Edward Kahn
I was the CEO of the CityPulse where Amanda ran our US editorial group consisting of over 30 freelance writers. Amanda is an "A" player. She has all of the skills, smarts and personality needed to be a great manager, an over-acheiving employee and a pleasure to work with. Amanda finds problems and solves them. She is a fabulous editor and writer and simply always is on point in her stories, reviews, and overall communication. I would work with her, or for her, anytime.
Michaela Potter
Before I knew Amanda as a colleague and friend, I was a fan. As an avid traveler, I became intrigued with The Lost Girls’ adventures. When their book was published, I was so impressed with how the three of them were able to share their experiences while still maintaining their individual voices. And much of that success was due to Amanda’s great communication skills and savvy business sense – not to mention her impressive writing. And now that I do consider her a colleague and friend, I know that when she sets her mind to achieving something, she never looks back – both in life and career. When the answer isn’t always right in front of her, she creatively finds a way to get to it. Amanda has been a big part of our efforts at Meet, Plan, Go! to inspire career breaks and extended travels amongst North Americans. She has been both a contributor to our site and to our events – offering her personal advice and inspiring thousands of people to fulfill their own travel dreams. And she truly is an inspiration – many travel-dreamers I’ve encountered have all referenced Amanda and The Lost Girls as role models. That’s very powerful. Amanda possesses great presence and poise, and I’ve seen (and in some cases, moderated) her on many panel discussions. She is very giving of her time and support and is most definitely a great team player. I’d pick her first any chance I had.
Mark Edward Kahn
I was the CEO of the CityPulse where Amanda ran our US editorial group consisting of over 30 freelance writers. Amanda is an "A" player. She has all of the skills, smarts and personality needed to be a great manager, an over-acheiving employee and a pleasure to work with. Amanda finds problems and solves them. She is a fabulous editor and writer and simply always is on point in her stories, reviews, and overall communication. I would work with her, or for her, anytime.
Michaela Potter
Before I knew Amanda as a colleague and friend, I was a fan. As an avid traveler, I became intrigued with The Lost Girls’ adventures. When their book was published, I was so impressed with how the three of them were able to share their experiences while still maintaining their individual voices. And much of that success was due to Amanda’s great communication skills and savvy business sense – not to mention her impressive writing. And now that I do consider her a colleague and friend, I know that when she sets her mind to achieving something, she never looks back – both in life and career. When the answer isn’t always right in front of her, she creatively finds a way to get to it. Amanda has been a big part of our efforts at Meet, Plan, Go! to inspire career breaks and extended travels amongst North Americans. She has been both a contributor to our site and to our events – offering her personal advice and inspiring thousands of people to fulfill their own travel dreams. And she truly is an inspiration – many travel-dreamers I’ve encountered have all referenced Amanda and The Lost Girls as role models. That’s very powerful. Amanda possesses great presence and poise, and I’ve seen (and in some cases, moderated) her on many panel discussions. She is very giving of her time and support and is most definitely a great team player. I’d pick her first any chance I had.
Mark Edward Kahn
I was the CEO of the CityPulse where Amanda ran our US editorial group consisting of over 30 freelance writers. Amanda is an "A" player. She has all of the skills, smarts and personality needed to be a great manager, an over-acheiving employee and a pleasure to work with. Amanda finds problems and solves them. She is a fabulous editor and writer and simply always is on point in her stories, reviews, and overall communication. I would work with her, or for her, anytime.
Michaela Potter
Before I knew Amanda as a colleague and friend, I was a fan. As an avid traveler, I became intrigued with The Lost Girls’ adventures. When their book was published, I was so impressed with how the three of them were able to share their experiences while still maintaining their individual voices. And much of that success was due to Amanda’s great communication skills and savvy business sense – not to mention her impressive writing. And now that I do consider her a colleague and friend, I know that when she sets her mind to achieving something, she never looks back – both in life and career. When the answer isn’t always right in front of her, she creatively finds a way to get to it. Amanda has been a big part of our efforts at Meet, Plan, Go! to inspire career breaks and extended travels amongst North Americans. She has been both a contributor to our site and to our events – offering her personal advice and inspiring thousands of people to fulfill their own travel dreams. And she truly is an inspiration – many travel-dreamers I’ve encountered have all referenced Amanda and The Lost Girls as role models. That’s very powerful. Amanda possesses great presence and poise, and I’ve seen (and in some cases, moderated) her on many panel discussions. She is very giving of her time and support and is most definitely a great team player. I’d pick her first any chance I had.
Experience
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Masthead Media
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United States
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Marketing Services
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1 - 100 Employee
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Co-Founder and Managing Partner
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Aug 2013 - Present
Since co-founding Masthead Media, I've worked with hundreds of iconic and emerging brands—from early-stage start-ups to tech stars to Fortune 100 companies—to create dynamic content programming that connects with audiences and turns customers into long-term loyalists. We've developed content for Alex and Ani, Bose, Conde Nast, Dropobox, Eagle Creek, Edelman, Etsy, Food & Wine, Hamilton Beach, Google, IBM, Indeed, Intel, JanSport, Kimpton Hotels & Restaurants, La Prairie, Marriott… Show more Since co-founding Masthead Media, I've worked with hundreds of iconic and emerging brands—from early-stage start-ups to tech stars to Fortune 100 companies—to create dynamic content programming that connects with audiences and turns customers into long-term loyalists. We've developed content for Alex and Ani, Bose, Conde Nast, Dropobox, Eagle Creek, Edelman, Etsy, Food & Wine, Hamilton Beach, Google, IBM, Indeed, Intel, JanSport, Kimpton Hotels & Restaurants, La Prairie, Marriott Vacations, Nutanix, OXO, Peloton, Prudential, PwC, Reebok, Santa Monica Travel + Tourism, Tacori, Weber Shandwick, WIRED, and Zillow. People are at the heart of what we do—and I strongly believe in nurturing exceptional talent. My co-founder and I have built the industry's most highly curated and experienced team of editorial strategists and content creators, visual storytellers, and analytics specialists. Fewer than 1,000 people are asked to sit on our Masthead at any given time; this enables us to cultivate their skills and strengths and bring a highly customized team to every project. Show less Since co-founding Masthead Media, I've worked with hundreds of iconic and emerging brands—from early-stage start-ups to tech stars to Fortune 100 companies—to create dynamic content programming that connects with audiences and turns customers into long-term loyalists. We've developed content for Alex and Ani, Bose, Conde Nast, Dropobox, Eagle Creek, Edelman, Etsy, Food & Wine, Hamilton Beach, Google, IBM, Indeed, Intel, JanSport, Kimpton Hotels & Restaurants, La Prairie, Marriott… Show more Since co-founding Masthead Media, I've worked with hundreds of iconic and emerging brands—from early-stage start-ups to tech stars to Fortune 100 companies—to create dynamic content programming that connects with audiences and turns customers into long-term loyalists. We've developed content for Alex and Ani, Bose, Conde Nast, Dropobox, Eagle Creek, Edelman, Etsy, Food & Wine, Hamilton Beach, Google, IBM, Indeed, Intel, JanSport, Kimpton Hotels & Restaurants, La Prairie, Marriott Vacations, Nutanix, OXO, Peloton, Prudential, PwC, Reebok, Santa Monica Travel + Tourism, Tacori, Weber Shandwick, WIRED, and Zillow. People are at the heart of what we do—and I strongly believe in nurturing exceptional talent. My co-founder and I have built the industry's most highly curated and experienced team of editorial strategists and content creators, visual storytellers, and analytics specialists. Fewer than 1,000 people are asked to sit on our Masthead at any given time; this enables us to cultivate their skills and strengths and bring a highly customized team to every project. Show less
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Inc. Magazine
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Columnist
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Jan 2016 - Present
I write a weekly column for Inc magazine called "The Content Playbook." I write a weekly column for Inc magazine called "The Content Playbook."
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Mens Fitness (mensfitness.com)
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Greater New York City Area
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Digital Content Director
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Apr 2012 - Aug 2013
Charged with driving the growth and success of mensfitness.com, I developed a new multichannel digital strategy and collaborated with my team of 8 staffers and 50 contractors to implement it. As a result, the site experienced a 551 percent increase in unique traffic (from 614K to 4.0 MM) and 455 percent growth in pageviews (3.65MM to 19.9 MM) over an 18-month period. Due to the elevated editorial quality and audience growth, Men's Fitness sold (and my team produced) several sponsored… Show more Charged with driving the growth and success of mensfitness.com, I developed a new multichannel digital strategy and collaborated with my team of 8 staffers and 50 contractors to implement it. As a result, the site experienced a 551 percent increase in unique traffic (from 614K to 4.0 MM) and 455 percent growth in pageviews (3.65MM to 19.9 MM) over an 18-month period. Due to the elevated editorial quality and audience growth, Men's Fitness sold (and my team produced) several sponsored "feature centers" to high profile brands including Gillette, Mitsubishi, Chanel, Amazon and, Zico. Show less Charged with driving the growth and success of mensfitness.com, I developed a new multichannel digital strategy and collaborated with my team of 8 staffers and 50 contractors to implement it. As a result, the site experienced a 551 percent increase in unique traffic (from 614K to 4.0 MM) and 455 percent growth in pageviews (3.65MM to 19.9 MM) over an 18-month period. Due to the elevated editorial quality and audience growth, Men's Fitness sold (and my team produced) several sponsored… Show more Charged with driving the growth and success of mensfitness.com, I developed a new multichannel digital strategy and collaborated with my team of 8 staffers and 50 contractors to implement it. As a result, the site experienced a 551 percent increase in unique traffic (from 614K to 4.0 MM) and 455 percent growth in pageviews (3.65MM to 19.9 MM) over an 18-month period. Due to the elevated editorial quality and audience growth, Men's Fitness sold (and my team produced) several sponsored "feature centers" to high profile brands including Gillette, Mitsubishi, Chanel, Amazon and, Zico. Show less
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JVP
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Israel
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Freelance Editorial Director
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Mar 2011 - Apr 2012
I led content programming and content marketing for Jerusalem Venture Partners' new portfolio brand Citypath.com, a recommendation engine that provides customized advice about destinations, attractions, and events in major US cities. Overseeing the content department, I managed a team of nearly 100 writers and reviewers in developing articles, roundups, and profiles covering all aspects of city living. Because content was needed quickly and at scale, I collaborated with tech team and… Show more I led content programming and content marketing for Jerusalem Venture Partners' new portfolio brand Citypath.com, a recommendation engine that provides customized advice about destinations, attractions, and events in major US cities. Overseeing the content department, I managed a team of nearly 100 writers and reviewers in developing articles, roundups, and profiles covering all aspects of city living. Because content was needed quickly and at scale, I collaborated with tech team and information architects to design a propriety CMS and database management system that greatly reduced the time it took to build out and successfully launch new cities. Show less I led content programming and content marketing for Jerusalem Venture Partners' new portfolio brand Citypath.com, a recommendation engine that provides customized advice about destinations, attractions, and events in major US cities. Overseeing the content department, I managed a team of nearly 100 writers and reviewers in developing articles, roundups, and profiles covering all aspects of city living. Because content was needed quickly and at scale, I collaborated with tech team and… Show more I led content programming and content marketing for Jerusalem Venture Partners' new portfolio brand Citypath.com, a recommendation engine that provides customized advice about destinations, attractions, and events in major US cities. Overseeing the content department, I managed a team of nearly 100 writers and reviewers in developing articles, roundups, and profiles covering all aspects of city living. Because content was needed quickly and at scale, I collaborated with tech team and information architects to design a propriety CMS and database management system that greatly reduced the time it took to build out and successfully launch new cities. Show less
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Hearst Magazines
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United States
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Media Production
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700 & Above Employee
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Freelance Web Editor
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Apr 2010 - Mar 2011
Together with the Hearst Teen Network editorial team, I helped migrate and relaunch Seventeen.com (unique visitors and pageviews increased 26 percent; time on site rose to 14.8 minutes per visit). During this time, I also managed and top-edited two Hearst Teen Networks websites: MisQuinceMag.com (advice for Latinas planning quinceañeras) and DonateMyDress.org (an umbrella organization for charities donating prom dresses to girls in need). Additionally, I launched high-profile content… Show more Together with the Hearst Teen Network editorial team, I helped migrate and relaunch Seventeen.com (unique visitors and pageviews increased 26 percent; time on site rose to 14.8 minutes per visit). During this time, I also managed and top-edited two Hearst Teen Networks websites: MisQuinceMag.com (advice for Latinas planning quinceañeras) and DonateMyDress.org (an umbrella organization for charities donating prom dresses to girls in need). Additionally, I launched high-profile content and social media campaigns with advertisers and strategic partners (Nike, Disney, Bluefly, and Lifetime). Show less Together with the Hearst Teen Network editorial team, I helped migrate and relaunch Seventeen.com (unique visitors and pageviews increased 26 percent; time on site rose to 14.8 minutes per visit). During this time, I also managed and top-edited two Hearst Teen Networks websites: MisQuinceMag.com (advice for Latinas planning quinceañeras) and DonateMyDress.org (an umbrella organization for charities donating prom dresses to girls in need). Additionally, I launched high-profile content… Show more Together with the Hearst Teen Network editorial team, I helped migrate and relaunch Seventeen.com (unique visitors and pageviews increased 26 percent; time on site rose to 14.8 minutes per visit). During this time, I also managed and top-edited two Hearst Teen Networks websites: MisQuinceMag.com (advice for Latinas planning quinceañeras) and DonateMyDress.org (an umbrella organization for charities donating prom dresses to girls in need). Additionally, I launched high-profile content and social media campaigns with advertisers and strategic partners (Nike, Disney, Bluefly, and Lifetime). Show less
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Shape Magazine
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Greater New York City Area
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Senior Nutrition Editor
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Sep 2007 - Mar 2010
Serving as the head of the Shape's nutrition department, I managed a team of staff and freelance contributors in developing print and digital content programming for the magazine. In addition to assigning and editing content for the features well, Eat Right News, Smart Eating and Weight Loss Q&A sections, I wrote multi-page features across all departments including “Women Who Shape the World,” “7 Things You May Not Know About Hair Removal” and “9 Most Common Kitchen Mistakes Even Healthy Women… Show more Serving as the head of the Shape's nutrition department, I managed a team of staff and freelance contributors in developing print and digital content programming for the magazine. In addition to assigning and editing content for the features well, Eat Right News, Smart Eating and Weight Loss Q&A sections, I wrote multi-page features across all departments including “Women Who Shape the World,” “7 Things You May Not Know About Hair Removal” and “9 Most Common Kitchen Mistakes Even Healthy Women Make." I also produced Shape’s annual “Best Snack Awards." Show less Serving as the head of the Shape's nutrition department, I managed a team of staff and freelance contributors in developing print and digital content programming for the magazine. In addition to assigning and editing content for the features well, Eat Right News, Smart Eating and Weight Loss Q&A sections, I wrote multi-page features across all departments including “Women Who Shape the World,” “7 Things You May Not Know About Hair Removal” and “9 Most Common Kitchen Mistakes Even Healthy Women… Show more Serving as the head of the Shape's nutrition department, I managed a team of staff and freelance contributors in developing print and digital content programming for the magazine. In addition to assigning and editing content for the features well, Eat Right News, Smart Eating and Weight Loss Q&A sections, I wrote multi-page features across all departments including “Women Who Shape the World,” “7 Things You May Not Know About Hair Removal” and “9 Most Common Kitchen Mistakes Even Healthy Women Make." I also produced Shape’s annual “Best Snack Awards." Show less
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various publications
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New York, NY
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Journalist and Author
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Sep 2005 - Jan 2010
Articles I've written have been published in USA Today, Real Simple, Cosmopolitan, Fitness, Prevention, Woman’s Day, Whole Living, Travel + Leisure, Food & Wine, Departures, Budget Travel, New York Magazine, Time Out New York, Spa, Brides, Seventeen and National Geographic Kids. I co-authored and published the travel memoir "The Lost Girls: Three Friends. Four Continents. One Unconventional Detour Around the World" with HarperCollins. The book was optioned by Bruckheimer Films and CBS… Show more Articles I've written have been published in USA Today, Real Simple, Cosmopolitan, Fitness, Prevention, Woman’s Day, Whole Living, Travel + Leisure, Food & Wine, Departures, Budget Travel, New York Magazine, Time Out New York, Spa, Brides, Seventeen and National Geographic Kids. I co-authored and published the travel memoir "The Lost Girls: Three Friends. Four Continents. One Unconventional Detour Around the World" with HarperCollins. The book was optioned by Bruckheimer Films and CBS Productions for a television series. Show less Articles I've written have been published in USA Today, Real Simple, Cosmopolitan, Fitness, Prevention, Woman’s Day, Whole Living, Travel + Leisure, Food & Wine, Departures, Budget Travel, New York Magazine, Time Out New York, Spa, Brides, Seventeen and National Geographic Kids. I co-authored and published the travel memoir "The Lost Girls: Three Friends. Four Continents. One Unconventional Detour Around the World" with HarperCollins. The book was optioned by Bruckheimer Films and CBS… Show more Articles I've written have been published in USA Today, Real Simple, Cosmopolitan, Fitness, Prevention, Woman’s Day, Whole Living, Travel + Leisure, Food & Wine, Departures, Budget Travel, New York Magazine, Time Out New York, Spa, Brides, Seventeen and National Geographic Kids. I co-authored and published the travel memoir "The Lost Girls: Three Friends. Four Continents. One Unconventional Detour Around the World" with HarperCollins. The book was optioned by Bruckheimer Films and CBS Productions for a television series. Show less
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Condé Nast
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United States
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Media Production
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700 & Above Employee
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Assistant Nutrition Editor (SELF)
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Sep 2003 - Sep 2005
• Contributed articles to all editorial departments including nutrition, travel, beauty and psychology
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Copywriter (Conde Nast)
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Sep 2002 - Sep 2003
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Sales Assistant
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Sep 2000 - Sep 2002
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Education
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Florida State University
BS, Marketing
Community
