Experience

98point6 Technologies Inc.

• United States
• Software Development
• 1 - 100 Employee

• Director, Sales Operations and Marketing

  • Mar 2022 - Present

• Senior Manager Sales Operations

  • Mar 2021 - Mar 2022



RealNetworks

• United States
• Software Development
• 300 - 400 Employee

• Product Marketing Manager

  • Sep 2019 - Feb 2021

• Marketing Project Manager

  • Apr 2019 - Sep 2019



Amazon

• United States
• Software Development
• 700 & Above Employee

• Program Manager

  • Jun 2018 - Oct 2018

  Program Manager, Beta Testing and Trials - Ran a global internal beta testing program for Kindle software. - Designed, wrote, and built surveys to determine customer satisfaction ratings and uncover bugs. - Utilized email marketing tactics to retain and engage tester pool and optimize survey response rates. - Analyzed survey results and qualitative feedback. Gave product recommendations to Kindle team. Program Manager, Beta Testing and Trials - Ran a global internal beta testing program for Kindle software. - Designed, wrote, and built surveys to determine customer satisfaction ratings and uncover bugs. - Utilized email marketing tactics to retain and engage tester pool and optimize survey response rates. - Analyzed survey results and qualitative feedback. Gave product recommendations to Kindle team.



ChefSteps

• United States
• Food & Beverages
• 1 - 100 Employee

• Director Of Brand Marketing

  • Dec 2017 - Apr 2018

  - Reporting directly to the CEO led marketing initiatives, set brand strategy, and directed creative.- Set and managed brand advertising budget: identified opportunities, led creative strategy, and managed accounts and execution across print, podcast, TV, and digital ads.

• Digital Marketing and Content Strategist

  • Jul 2016 - Dec 2017

  - Led multi-channel, cross-functional initiatives to drive Joule purchase and usage: set strategy and goals, manage deliverables, review creative, write and edit copy, set up campaigns, and analyze results.- Act as the voice of the customer during definition of strategic go-to-market plans for products, features, and product lines, including positioning, pricing, discounts, promotions, and rollout campaigns.- Led content marketing and editorial strategy, including ChefSteps.com, email, social, and in-app.- Wrote copy, selected imagery, and managed campaigns for paid social, organic social, email, and web.- Created and managed a new content development process.- Initiated and led first company-wide target audience definition and persona development.- Drove strategy for incentivizing, collecting, and sharing user-generated content to aid marketing efforts. Show less



Environmental Defense Fund

• United States
• Non-profit Organizations
• 700 & Above Employee

• Digital Project Manager

  • May 2014 - May 2016

  - Exceeded member recruitment and content goals, for which I was responsible, by leading usability testing, A/B testing, and optimization efforts for key conversion funnels on EDF.org. - Project managed technical site builds from strategy through execution, bringing together cross-functional teams of developers, designers, content owners, and science and policy subject matter experts. - Created, maintained, and optimized EDF digital content with goal of reaching specific new audiences and converting members and donors. - Led effort to develop and implement a new content strategy for 200+ EDF.org policy-focused pages. - Led user research project on year-end giving behaviors: wrote surveys, analyzed results, and created a customer journey map. - Key contributor to process to define goals, KPIs, and analytics reporting process for EDF.org - Set up and implemented a time and resource tracking process for the web team. Show less



National Audubon Society

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Manager of Integrated Marketing

  • Sep 2013 - May 2014

  - Managed strategic multi-channel marketing campaigns to promote key conservation initiatives, driving online and offline actions.- Led communication between the national content team, based in New York, and other national programs, state offices, centers, and chapters across the country to tell organization-wide stories in web and print publications.- Senior editor on the 2013 Audubon Annual Report.

• Marketing And Communications Coordinator

  • Jul 2012 - Sep 2013

  - Executed marketing campaigns to promote programs including the Christmas Bird Count, Great Backyard Bird Count, explore.org bird cams, share our shores, and more. - Developed email strategy delivering targeted content to segmented audiences through multi-platform digital initiatives—resulting in open and click rates 15% higher than industry averages. - Wrote member emails, social posts, and web copy, using the brand voice to convey complex policy and scientific topics for general audiences.- Working directly with the CEO, COO, and other department heads, wrote and designed the quarterly President's Report for the Audubon Board of Directors. Show less

• Social Media

  • Dec 2011 - Jun 2012

  - Led strategy and channel management for National Audubon Society Facebook and Twitter. Wrote copy, sourced images. Reported on results.



Visual Thinking Strategies

• Non-profit Organizations
• 1 - 100 Employee

• Image and Website Intern

  • Nov 2011 - Jul 2012



Middlebury College Museum of Art

• Middlebury, VT

• Baer Education Teaching Assistant/Gallery Assistant (Docent)

  • 2008 - 2011



EMILY's List

• Civic and Social Organizations
• 100 - 200 Employee

• Campaign Services Political Intern

  • Jun 2009 - Aug 2009



Judy Baker for United States Congress

• Columbia, Missouri

• Field Intern

  • Jun 2008 - Nov 2008