Amanda Ottino

Global Tactical Marketing Specialist, Tissue Diagnostics at Cell Marque, a Part of MilliporeSigma
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sacramento

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Experience

    • United States
    • Biotechnology Research
    • 1 - 100 Employee
    • Global Tactical Marketing Specialist, Tissue Diagnostics
      • Sep 2013 - Present

      Rocklin, CA Acting Marketing Communications campaign support for multiple product lines for the Diagnostics Solutions Franchise in a complex matrix environment. Campaign lead for Cell MarqueTM Tissue Diagnostics; lead ambassador for digital marketing, social media, email automation, tradeshow execution, content creation, advertisements, lead generation, and metrics analysis reporting for stakeholders. • Achieved average social media audience growth in 2020 = 20% overall • Increased total delivered… Show more Acting Marketing Communications campaign support for multiple product lines for the Diagnostics Solutions Franchise in a complex matrix environment. Campaign lead for Cell MarqueTM Tissue Diagnostics; lead ambassador for digital marketing, social media, email automation, tradeshow execution, content creation, advertisements, lead generation, and metrics analysis reporting for stakeholders. • Achieved average social media audience growth in 2020 = 20% overall • Increased total delivered EDMs by 54% with an average of >10% click rate over 4 years while maintaining >20% open rate on marketing emails • Consistent above-average Clickthrough Rates (CTR) on advertising throughout 2020 • Reduced overall event cost by $75,000 - NSH Symposium 2014 • Awarded “Best in Show" exhibitor award at USCAP in March 2017 • Validation of global marketing collateral, strategic communications, project management, budgeting, and support of vendor relationships Show less

    • United States
    • Utilities
    • 1 - 100 Employee
    • Travel Coordinator & Purchasing Agent
      • Jan 2012 - Sep 2013

      Sacramento, California, United States Executive support for two partner energy efficiency companies, supporting nationwide travel, procurement, and a diverse range of personnel improvement projects. • Led a partnership with the VP of Human Resources and Accounting Manager to establish internal sustainability reports and an employee appreciation program • Acting office manager focused on optimizing internal processes and quality assurance copyediting of proposals and presentations • Initiated an all-digital intranet… Show more Executive support for two partner energy efficiency companies, supporting nationwide travel, procurement, and a diverse range of personnel improvement projects. • Led a partnership with the VP of Human Resources and Accounting Manager to establish internal sustainability reports and an employee appreciation program • Acting office manager focused on optimizing internal processes and quality assurance copyediting of proposals and presentations • Initiated an all-digital intranet platform, increasing productivity and response times by decreasing costly human errors in data entry and rework Show less

    • Sales Assistant / Loyalty Representative
      • Mar 2011 - Dec 2011

      Sacramento, California, United States Sales and marketing liaison, focused on retaining customer loyalty and business development. • Managed the customer retention program for the “2012 New Beetle” launch, establishing contact with over 500 previous buyers, setting 90+ test drive appointments for the launch party • Collaborated with corporate team to drive weekly digital marketing campaigns to implementation • Acting CRM software “guru” for all sales and management efforts in day-to-day activities

    • United States
    • Cosmetics
    • 1 - 100 Employee
    • Cosmetologist
      • Jan 2007 - Mar 2011

      Roseville, CA Focus was on customer retention, application of creativity to listening skills, constant demand for critical product knowledge, time management, inventory consistency, and multitasking.

Education

  • University of Phoenix
    Bachelor of Science - BS, Communication, Marketing
    2021 - 2023
  • University of Phoenix
    Associate of Arts - AA, Psychology
    2009 - 2011

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