Amanda Ottino
Global Tactical Marketing Specialist, Tissue Diagnostics at Cell Marque, a Part of MilliporeSigma- Claim this Profile
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Bio
Experience
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Cell Marque, a Part of MilliporeSigma
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United States
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Biotechnology Research
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1 - 100 Employee
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Global Tactical Marketing Specialist, Tissue Diagnostics
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Sep 2013 - Present
Rocklin, CA Acting Marketing Communications campaign support for multiple product lines for the Diagnostics Solutions Franchise in a complex matrix environment. Campaign lead for Cell MarqueTM Tissue Diagnostics; lead ambassador for digital marketing, social media, email automation, tradeshow execution, content creation, advertisements, lead generation, and metrics analysis reporting for stakeholders. • Achieved average social media audience growth in 2020 = 20% overall • Increased total delivered… Show more Acting Marketing Communications campaign support for multiple product lines for the Diagnostics Solutions Franchise in a complex matrix environment. Campaign lead for Cell MarqueTM Tissue Diagnostics; lead ambassador for digital marketing, social media, email automation, tradeshow execution, content creation, advertisements, lead generation, and metrics analysis reporting for stakeholders. • Achieved average social media audience growth in 2020 = 20% overall • Increased total delivered EDMs by 54% with an average of >10% click rate over 4 years while maintaining >20% open rate on marketing emails • Consistent above-average Clickthrough Rates (CTR) on advertising throughout 2020 • Reduced overall event cost by $75,000 - NSH Symposium 2014 • Awarded “Best in Show" exhibitor award at USCAP in March 2017 • Validation of global marketing collateral, strategic communications, project management, budgeting, and support of vendor relationships Show less
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ADM Associates
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United States
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Utilities
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1 - 100 Employee
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Travel Coordinator & Purchasing Agent
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Jan 2012 - Sep 2013
Sacramento, California, United States Executive support for two partner energy efficiency companies, supporting nationwide travel, procurement, and a diverse range of personnel improvement projects. • Led a partnership with the VP of Human Resources and Accounting Manager to establish internal sustainability reports and an employee appreciation program • Acting office manager focused on optimizing internal processes and quality assurance copyediting of proposals and presentations • Initiated an all-digital intranet… Show more Executive support for two partner energy efficiency companies, supporting nationwide travel, procurement, and a diverse range of personnel improvement projects. • Led a partnership with the VP of Human Resources and Accounting Manager to establish internal sustainability reports and an employee appreciation program • Acting office manager focused on optimizing internal processes and quality assurance copyediting of proposals and presentations • Initiated an all-digital intranet platform, increasing productivity and response times by decreasing costly human errors in data entry and rework Show less
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Sales Assistant / Loyalty Representative
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Mar 2011 - Dec 2011
Sacramento, California, United States Sales and marketing liaison, focused on retaining customer loyalty and business development. • Managed the customer retention program for the “2012 New Beetle” launch, establishing contact with over 500 previous buyers, setting 90+ test drive appointments for the launch party • Collaborated with corporate team to drive weekly digital marketing campaigns to implementation • Acting CRM software “guru” for all sales and management efforts in day-to-day activities
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Brockway Hair Design
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United States
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Cosmetics
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1 - 100 Employee
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Cosmetologist
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Jan 2007 - Mar 2011
Roseville, CA Focus was on customer retention, application of creativity to listening skills, constant demand for critical product knowledge, time management, inventory consistency, and multitasking.
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Education
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University of Phoenix
Bachelor of Science - BS, Communication, Marketing -
University of Phoenix
Associate of Arts - AA, Psychology