Marketing Intern

• Jun 2022 - Present

- TikTok Creative Challenge Program by submitting briefs and reviewing creatives, as well as generating creatives made in-house; launching and testing creatives, composing performance reports, and weekly updates to the product marketing team - Researching, launching, growth efforts, and strategizing brand representation on TikTok - Manage official MONOPOLY Solitaire (MS) Facebook and Instagram pages and increased new likes by over 70%, reach by over 65.6%, and engagement by over 60% in 90 days through competitor research and experimenting with new content - Create briefs for top-performing ads for MS by conducting performance analysis and card game competitor research Show less

Swim Instructor

• Jun 2016 - May 2023

- Earning repeat business through word of mouth, management of billing, scheduling, communication with clients, seeing over 35 clients weekly at 30- 40 hours per week, growing client base by 5x in less than 3 months without self-advertising

Academic Tutor

• Jun 2016 - Jun 2021

Assistant Director of Marketing

• Jul 2022 - Dec 2022

- Managed ATV social media platforms and website, chose the content for social media, post-production to increase audience engagement, communicated with other directors to create flyers and other forms of advertisement (banners, stickers, pins) - Delegated assignments, gave feedback, and taught marketing interns Adobe Photoshop and Canva for content creation - Managed ATV social media platforms and website, chose the content for social media, post-production to increase audience engagement, communicated with other directors to create flyers and other forms of advertisement (banners, stickers, pins) - Delegated assignments, gave feedback, and taught marketing interns Adobe Photoshop and Canva for content creation

Sales Associate and Internet Marketing Assistant

• Mar 2022 - Aug 2022

- Interacted with and provided support for clients in-store to drive sales, upsell, and cross-sell services and products that were aligned with the customer’s needs, ensured customer satisfaction, and educated customers on service/product information - Researched and wrote informational blogs about the benefits of a range of services and products offered; blogs compared the long-term benefits of botox with competing anti-aging products, increased sales of botox by 14% in less than one month - Interacted with and provided support for clients in-store to drive sales, upsell, and cross-sell services and products that were aligned with the customer’s needs, ensured customer satisfaction, and educated customers on service/product information - Researched and wrote informational blogs about the benefits of a range of services and products offered; blogs compared the long-term benefits of botox with competing anti-aging products, increased sales of botox by 14% in less than one month

Digital Marketing & Creative Services Intern

• Aug 2021 - Apr 2022

- Filmed, edited, and published content (reels and posts) on verified UCI social media accounts (Instagram, Facebook, Twitter) - Increased Instagram views for a men’s basketball reel by 40% by aligning the reel with a climbing TikTok trend, increased likes by 22% on the track & field account posts using references to pop culture to appeal to a target audience (students) - Filmed, edited, and published content (reels and posts) on verified UCI social media accounts (Instagram, Facebook, Twitter) - Increased Instagram views for a men’s basketball reel by 40% by aligning the reel with a climbing TikTok trend, increased likes by 22% on the track & field account posts using references to pop culture to appeal to a target audience (students)

Sales Lead and Sales Associate

• Jun 2020 - Jun 2021

- Created and set up aesthetic footwear, apparel, and accessory layouts to pair well and showcase new or collaboration products while maintaining merchandising standards; alongside coaching associates on various sales tactics and customer service - Achieved the highest Vans Family capture rate (Holiday 2020) and highest percent success in sales (Back to School 2020) - Created and set up aesthetic footwear, apparel, and accessory layouts to pair well and showcase new or collaboration products while maintaining merchandising standards; alongside coaching associates on various sales tactics and customer service - Achieved the highest Vans Family capture rate (Holiday 2020) and highest percent success in sales (Back to School 2020)

Swim Instructor/ Water Polo Coach/ Lifeguard/ Front Desk Associate & Greeter

• Jun 2017 - Sep 2019

Gelato Server

• Dec 2018 - Jul 2019

Guest Experience Associate

• Sep 2017 - Nov 2018