Program Associate, APAC

• Jun 2021 - Present

Marketing Intern

• Jan 2021 - Apr 2021

• Responsible for managing portfolio of brands for new and existing product development from concept to launch• Actively planning, organizing new product process including packaging and POSMs designs, QA and regulatory, recipe trials and new product sampling• Managed and execute marketing campaigns for new and existing products on both ATL and BTL production activities (TVCs, digital campaigns and in-store promotions)• Actively managed relations with external parties, agencies and key vendors on key product launch and campaign activities• Responsible for identifying, negotiating and managing new vendors on brand partnerships and media collaborations to support product growth• Analysis and preparation of trade decks and market insights. Conduced consumer research to identify upcoming trends.

Marketing Associate

• Nov 2020 - Dec 2020

• Managed social media and email campaigns, liaised with external agencies, organisations and ambassadors on materials for campaigns and events planning• Established marketing analytics reporting for media features, organic and paid marketing• Assisted in preparation of annual reporting, established regulatory compliance checklist

Digital Marketing Associate

• Jun 2020 - Nov 2020

• Strengthened the brand's digital presence through establishing digital marketing strategy, developing marketing automation and direction for corporate branding.• Content generation, SEO optimisation, and design marketing collaterals for website development, social media platforms and campaigns.• Managed and implemented marketing campaigns to increase awareness and lead generation for business utilising SEM, GoogleAds.

Brand Growth Associate

• Feb 2020 - May 2020

• Establish brand direction and objectives through marketing automation,restructuring of website features and UI• Managed and led product launches, brand partnership and events planning• Designed marketing collaterals for social media and website campaigns• Managed ads testing specifications and defined target audience, utilisedcompany's user data to form lookalike audiences

Finance Admin

• Aug 2019 - Jan 2020

• Responsible accurate and timely submission of monthly invoices, billing preparation and reconciliation of cheques received• Directed and implemented changes for automation of processing finance documents and promotional vouchers for all Singapore stores.• Liaise and coordinated with landlords, vendors and store managers to manage financial tracking for sales• Managed and provide guidance for new staff during peak season

Officer, Cabin Services

• Mar 2018 - Jul 2018

Cabin Services, Rostering and Operations• Managed and led project for crew’s US Visa Applications as part of legality requirements for operations• Mentored and provided guidance to new interns in department• Assisted team in monthly roster planning with critical situation report analysis from other departments and CAAS.• Monitoring and managing timely scheduling of SEP recurrent dates, trainings and compliance to other legal requirements• Oversee Merlot Aero system testing and monitoring to identify critical failure points• Liaising with external vendors and other departments on proposing and implementing solutions

Retail Associate

• Aug 2017 - Oct 2017

• Managed back-of-house stocks and daily incoming stocks. Streamlined processes for efficient annual stock-take.• Proposed recommendations to promote brand proposition of a luxurious customer experience and increase customer loyalty.• Assisted in sales and e-commerce customer support.• Mentored and provided guidance to new staff to ensure smooth transition.

Temp Service Crew

• Nov 2013 - Apr 2014

• Managed store’s operations, daily stocks and point-of-sales transactions• Assisted in planning and event preparation for customer orders • Responsible for handling customer’s bookings and request for events.