Amanda Molinaro
Digital Marketing Manager at Western Mutual Insurance Group- Claim this Profile
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Topline Score
Bio
Andrea Salmon
Few managers have the opportunity to have an employee who is as dedicated and talented as Amanda. In the 4+ years I have worked with her at Local, I have been particularly impressed by Amanda’s analytical abilities to manage and optimize SEM accounts. Amanda’s hard work has created a continuous growth in margin and traffic year after year. Beyond analytical duties Amanda also acts as an account manager with our Google, Yahoo and Bing teams. I could not have been luckier to have had Amanda on my team and would be thrilled to work with her again.
Robert Ganley
I hired Amanda to develop and lead the Paid Search Practice for Freedom Communications at our flagship property the Orange County Register. The primary objective of this internal fulfillment function was to provide key advertising accounts with a "white-glove" customer care program to ensure account retention and expansion of online advertising engagements. Amanda implemented, optimized and maintained paid search campaigns for our highest risk and highest revenue accounts. Her performance consistently produced increased click-through rates; increased conversion rates and lower cost per click rates. Amanda not only provided our clients with campaign analytics - but she explained the campaign strategy and was proactive in making changes to keyword phrase selection to maximize the return on the client's investment. This approach created a sense of trust and understanding from the client's perspective which preserved and promoted the business relationship. Amanda is an intelligent, articulate and energetic paid search specialist that will add immediate value to any digital advertising organization.
Andrea Salmon
Few managers have the opportunity to have an employee who is as dedicated and talented as Amanda. In the 4+ years I have worked with her at Local, I have been particularly impressed by Amanda’s analytical abilities to manage and optimize SEM accounts. Amanda’s hard work has created a continuous growth in margin and traffic year after year. Beyond analytical duties Amanda also acts as an account manager with our Google, Yahoo and Bing teams. I could not have been luckier to have had Amanda on my team and would be thrilled to work with her again.
Robert Ganley
I hired Amanda to develop and lead the Paid Search Practice for Freedom Communications at our flagship property the Orange County Register. The primary objective of this internal fulfillment function was to provide key advertising accounts with a "white-glove" customer care program to ensure account retention and expansion of online advertising engagements. Amanda implemented, optimized and maintained paid search campaigns for our highest risk and highest revenue accounts. Her performance consistently produced increased click-through rates; increased conversion rates and lower cost per click rates. Amanda not only provided our clients with campaign analytics - but she explained the campaign strategy and was proactive in making changes to keyword phrase selection to maximize the return on the client's investment. This approach created a sense of trust and understanding from the client's perspective which preserved and promoted the business relationship. Amanda is an intelligent, articulate and energetic paid search specialist that will add immediate value to any digital advertising organization.
Andrea Salmon
Few managers have the opportunity to have an employee who is as dedicated and talented as Amanda. In the 4+ years I have worked with her at Local, I have been particularly impressed by Amanda’s analytical abilities to manage and optimize SEM accounts. Amanda’s hard work has created a continuous growth in margin and traffic year after year. Beyond analytical duties Amanda also acts as an account manager with our Google, Yahoo and Bing teams. I could not have been luckier to have had Amanda on my team and would be thrilled to work with her again.
Robert Ganley
I hired Amanda to develop and lead the Paid Search Practice for Freedom Communications at our flagship property the Orange County Register. The primary objective of this internal fulfillment function was to provide key advertising accounts with a "white-glove" customer care program to ensure account retention and expansion of online advertising engagements. Amanda implemented, optimized and maintained paid search campaigns for our highest risk and highest revenue accounts. Her performance consistently produced increased click-through rates; increased conversion rates and lower cost per click rates. Amanda not only provided our clients with campaign analytics - but she explained the campaign strategy and was proactive in making changes to keyword phrase selection to maximize the return on the client's investment. This approach created a sense of trust and understanding from the client's perspective which preserved and promoted the business relationship. Amanda is an intelligent, articulate and energetic paid search specialist that will add immediate value to any digital advertising organization.
Andrea Salmon
Few managers have the opportunity to have an employee who is as dedicated and talented as Amanda. In the 4+ years I have worked with her at Local, I have been particularly impressed by Amanda’s analytical abilities to manage and optimize SEM accounts. Amanda’s hard work has created a continuous growth in margin and traffic year after year. Beyond analytical duties Amanda also acts as an account manager with our Google, Yahoo and Bing teams. I could not have been luckier to have had Amanda on my team and would be thrilled to work with her again.
Robert Ganley
I hired Amanda to develop and lead the Paid Search Practice for Freedom Communications at our flagship property the Orange County Register. The primary objective of this internal fulfillment function was to provide key advertising accounts with a "white-glove" customer care program to ensure account retention and expansion of online advertising engagements. Amanda implemented, optimized and maintained paid search campaigns for our highest risk and highest revenue accounts. Her performance consistently produced increased click-through rates; increased conversion rates and lower cost per click rates. Amanda not only provided our clients with campaign analytics - but she explained the campaign strategy and was proactive in making changes to keyword phrase selection to maximize the return on the client's investment. This approach created a sense of trust and understanding from the client's perspective which preserved and promoted the business relationship. Amanda is an intelligent, articulate and energetic paid search specialist that will add immediate value to any digital advertising organization.
Credentials
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Google Adwords Qualified Individual
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Experience
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Western Mutual Insurance Group
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United States
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Insurance
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1 - 100 Employee
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Digital Marketing Manager
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Oct 2017 - Present
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Local.com
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Technology, Information and Internet
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SEM Manager
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Dec 2015 - Jul 2017
• Generated over 50% of total PPC revenue while maintaining a 35% average margin. • Managed and optimized accounts on Google and Bing generating over 80,000 daily clicks. • Expanded accounts into new categories to reach a larger audience of users. • Reduced campaign spend by 29% and increased returns by more than 650% over a 3 month period • Generated over 50% of total PPC revenue while maintaining a 35% average margin. • Managed and optimized accounts on Google and Bing generating over 80,000 daily clicks. • Expanded accounts into new categories to reach a larger audience of users. • Reduced campaign spend by 29% and increased returns by more than 650% over a 3 month period
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Local Corporation
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United States
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Technology, Information and Internet
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400 - 500 Employee
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Search Engine Marketing Coordinator
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Oct 2012 - Dec 2015
• Create and manage 100% of campaigns on Advertise.com. • Manage, optimize, and create new PPC campaigns on Google, Bing & AOL to increase revenue. • Increased revenue from Advertise.com by 194% • Increased daily traffic to company site by 5.1% by optimizing campaigns to comply with search engine policies and best practices • Create and manage 100% of campaigns on Advertise.com. • Manage, optimize, and create new PPC campaigns on Google, Bing & AOL to increase revenue. • Increased revenue from Advertise.com by 194% • Increased daily traffic to company site by 5.1% by optimizing campaigns to comply with search engine policies and best practices
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Freedom Communications Inc.
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United States
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Media Production
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200 - 300 Employee
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Paid Search Specialist
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Mar 2012 - Sep 2012
• Develop and grow the company's PPC practice, including procedures and product offerings. • Create, manage and optimize campaigns for 100% of PPC clients. • Optimize campaigns to increase retention for at-risk clients and maximize ROI for new clients. • Proposed and implemented landing pages and Google Analytics for client PPC campaigns. • Perform search engine optimization on client landing pages to improve page rank. • Develop and grow the company's PPC practice, including procedures and product offerings. • Create, manage and optimize campaigns for 100% of PPC clients. • Optimize campaigns to increase retention for at-risk clients and maximize ROI for new clients. • Proposed and implemented landing pages and Google Analytics for client PPC campaigns. • Perform search engine optimization on client landing pages to improve page rank.
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Deluxe
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United States
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Financial Services
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700 & Above Employee
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Campaign Manager
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Apr 2011 - Jan 2012
• Create and manage 50-100 PPC campaigns with monthly budgets of $250-$2000. • Research keywords and optimize campaigns to improve performance and increase customer ROI on Google and Yahoo/Bing. • Write compelling ad copy and landing page content to drive conversions for clients. • Analyze poorly performing campaigns and identify appropriate strategies to achieve advertiser goals and objectives. • Review and optimize landing pages to increase conversion rates. • Create and manage 50-100 PPC campaigns with monthly budgets of $250-$2000. • Research keywords and optimize campaigns to improve performance and increase customer ROI on Google and Yahoo/Bing. • Write compelling ad copy and landing page content to drive conversions for clients. • Analyze poorly performing campaigns and identify appropriate strategies to achieve advertiser goals and objectives. • Review and optimize landing pages to increase conversion rates.
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WebVisible
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United States
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Advertising Services
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1 - 100 Employee
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Senior Copywriter
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Oct 2009 - Apr 2011
• Build captivating landing pages that include engaging copy and a call to action. • Create and manage ad campaigns that utilized persuasive ad text, customized targeting, and strong keywords to generate leads for customers. • Review and edit ad campaigns to optimize performance on all major search engines. • Created copy for use as demo marketing materials. • Provide training and assistance for new hires and other copywriters. • Build captivating landing pages that include engaging copy and a call to action. • Create and manage ad campaigns that utilized persuasive ad text, customized targeting, and strong keywords to generate leads for customers. • Review and edit ad campaigns to optimize performance on all major search engines. • Created copy for use as demo marketing materials. • Provide training and assistance for new hires and other copywriters.
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The MY HERO Project
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United States
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Media Production
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1 - 100 Employee
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Freelance Writer and Associate Editor
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Aug 2008 - Apr 2011
• Write articles and create media to be featured on the website. • Collaborate to create and edit media to promote the organization. • Write press releases for local newspapers and magazines. • Write grants and letters of inquiry for sponsorships. • Write articles and create media to be featured on the website. • Collaborate to create and edit media to promote the organization. • Write press releases for local newspapers and magazines. • Write grants and letters of inquiry for sponsorships.
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MediaFire
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Web Content Editor
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Jul 2007 - Mar 2009
• Enforced copyright laws according to the Digital Millennium Copyright Act. • Corresponded with users through email to solve user problems and answer questions. • Compiled feedback on user problems and submitted to technical team. • Enforced copyright laws according to the Digital Millennium Copyright Act. • Corresponded with users through email to solve user problems and answer questions. • Compiled feedback on user problems and submitted to technical team.
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Education
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2005 - 2009
UC Irvine
BA, Literary Journalism
Community
