Director of Brand Development

• Oct 2022 - Present

Client Services Director

• Jul 2021 - Jun 2022

Brand Director

• Jun 2019 - Jul 2021

I am the Account lead on all pieces of business. My clients include: Mastermind Toys, Raising the Roof, Foodbanks Canada, WOWTech, Roncesvalles BIA, Ever & Ivy, and David Amoils Photography. My main responsibilities include:- Account & project management- Day-to-day client service- Thought leadership and strategic planning- Creative development and execution- New business support- Agency brand buildingI support the Managing Director and work directly with all four founding members, and in parallel with the Director of Insights & Planning.

Account Director

• May 2018 - May 2019

I was the Account Service lead on both the Lexus Dealer and National business, as well as Parmalat (Astro). I worked directly with the strategic, creative, media, and production departments to oversee all aspects of the account. My main responsibilities included: - Managing monthly and quarterly dealer meetings & corresponding creative execution - Leading creative and strategic presentations - Direct client and dealer association liaison - Brand stewardship, thought leadership and strategic planning - Creative development and execution for two vehicle launches, as well as brand planning - Budget management - Team leadership and management Campaigns included: TV/Video, Radio, Print, digital, and social I supported the SVP of Client Services, and was reported to by two Account Supervisors, and two account coordinators.

Account Supervisor

• Apr 2015 - Apr 2018

I led and managed multiple projects for Cadillac Canada, Havergal College, Babsocks, Dynacare, The Brain Project (Baycrest Foundation), Toronto Silent Film Festival, Canadian Film Fest, and Whirlpool Corp. My main responsibilities included: - Thought leadership and strategic planning within the agency as well as with agency partners and clients - Creative and strategic presentations - Project management & day-to-day account management - Budgeting and forecasting, as well as analytic and post-mortem reports - New business support. Campaigns have included TV, Radio, OOH, Print, digital, social, influencer programs and experiential. I supported a Client Services Director and was reported to by an Account Executive and Account Coordinator.

Account Executive

• Jun 2014 - Apr 2015

I supported the agency team on SpongeTowels, UP Express, Scotia iTRADE, Maple Leaf, and led the creative execution for WWF Sustainable Fishing campaign. My main responsibilities included: - Day-to-day client management & project management - Competitive analytical reporting - Budget control reports &and various account administration. Campaigns included TV, Print, OOH, digital and social. I supported a Group Account Director, Account Director, and Account Supervisor and was reported to by an intern.

Account Executive

• Dec 2013 - May 2014

I supported the agency account, creative and strategic team on the Bud Light Canada account. My main responsibilities included: - Managing client budget tracker - Creative development and execution for 3 major brand programs as well as two key experiential campaigns - Social media planning and activation, - Full website re-skin and maintenance - Integrated Connections team and partner coordination Campaigns included TV, OOH, digital and experiential. I supported an Account Director, Account Supervisor and was reported to by an intern.

Account Executive

• May 2011 - Aug 2013

I was a core member of a small team coordinating and managing the strategic launch of Target in Canada, including the pitch process. My main responsibilities included: - Day-to- day account management - Assisting in the launch of Target in Canada - Project management of the Canadian launch of the REDcard Loyalty Program - Creative development and production of two major Holiday catalogues: Kids Holiday Toy & Storewide Holiday - Creative development of the Target Baby program & Roots design partnership. Campaigns included print, out of home, TV, and digital advertising. I supported the VP of Client Services, Account Director, Account Supervisor, and was reported to by several interns.