Amanda McCallum

Digital Marketing Director at Chartwell Studio Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Chicago, Illinois, United States, US
Languages
  • Portuguese Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency
Skills

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Marcelo Dantaz

Amanda é uma profissional extremamente responsável, dedicada e atenciosa. Atuou na implantação de vários projetos digitais onde coordenou equipes e realizou um ótimo trabalho de atendimento ao cliente. Atenta a todos os detalhes e sempre preocupada com o resultado final do trabalho.

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Credentials

  • Digital Marketing
    General Assembly
    Apr, 2019
    - Nov, 2024
  • Google Analytics
    Google
    Jul, 2019
    - Nov, 2024

Experience

  • Chartwell Studio
    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Director
      • Jan 2019 - Present

      - Partners and consults with the internal sales team on assets such as pitch decks to make improvements on content and design by leveraging data analytics for client acquisition.- Responsible for lead generation for our newly developed e-commerce site for B2C, which currently converts well after being launched 12-months ago in a heavily saturated market. - Manages day-to-day marketing operations for both B2B and B2C, which includes overseeing social media management & scheduling, ad & search engine strategy, design, user experience, and content development.

  • Gameloft
    • France
    • Computer Games
    • 700 & Above Employee
    • Account Manager
      • Jul 2015 - Mar 2016

      - Led client discovery meetings to better understand their goals and challenges and used the information to create marketing campaigns that suit their needs. - Collaborated cross-functionally with departments including programmers and campaign managers to create a mobile advertising campaign that met the clients' KPI’s including CTR, lead generation, targeting and pricing. - Led client discovery meetings to better understand their goals and challenges and used the information to create marketing campaigns that suit their needs. - Collaborated cross-functionally with departments including programmers and campaign managers to create a mobile advertising campaign that met the clients' KPI’s including CTR, lead generation, targeting and pricing.

  • Condé Nast
    • United States
    • Media Production
    • 700 & Above Employee
    • Online Marketing Assistant
      • Sep 2014 - Jul 2015

      - Oversaw the entire sales cycle for all digital ad campaigns for >20 magazine brands with a high annual budget. i.e., brands included Top Recognized Luxurious Brands like L’oreal, Sephora, Cartier, Volkswagen, and BMW, to name a few.- Prepared and negotiated contracts, managed the account and was responsible for the client relationship with agencies. i.e., consulted clients on best practices and how to optimize their return on investment (ROI) based on their business needs. - Researched and performed market and competitive gap analysis to ensure our pricing and offers were competitive in the marketplace.

  • Agência Ivoire
    • Brazil
    • Design Services
    • 1 - 100 Employee
    • Online Proeject Coordinator
      • Jul 2013 - Aug 2014

      - Created website frameworks and worked with developers and the client to redesign their website that aligns with their brand and mission. - Created website frameworks and worked with developers and the client to redesign their website that aligns with their brand and mission.

  • br4.cgn | a agência one-stop-shop
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jul 2009 - Aug 2011

      - Contact with customers and suppliers- Media planning- Monitoring delivery of online and offline marketing campaigns- Development of propositions and briefings- Knowledge in organization and coordination of corporate events.Clients: Dow Brasil, Editora Abril, Sebrae, Colliers International, CB Richard Ellis. - Contact with customers and suppliers- Media planning- Monitoring delivery of online and offline marketing campaigns- Development of propositions and briefings- Knowledge in organization and coordination of corporate events.Clients: Dow Brasil, Editora Abril, Sebrae, Colliers International, CB Richard Ellis.

Education

  • Centro Universitário FIEO
    Bachelor's degree, Marketing
    2010 - 2015

Community

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