Amanda Mattos
Associate Creative Director at Purple Strategies- Claim this Profile
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Bio
Eric Uhlir
Amanda is the one of the absolute best copywriters I've worked with, hands down. She manages an incredible workload – in terms of both diversity and sheer volume – without ever sacrificing quality or originality. Her organizational skills are second-to-none and her ability to stay creative, despite sometimes challenging clients, is really impressive. She is also able to think both strategically and tactically to help execute campaigns that are creatively astute and conceptually sound. A++.
Eric Uhlir
Amanda is the one of the absolute best copywriters I've worked with, hands down. She manages an incredible workload – in terms of both diversity and sheer volume – without ever sacrificing quality or originality. Her organizational skills are second-to-none and her ability to stay creative, despite sometimes challenging clients, is really impressive. She is also able to think both strategically and tactically to help execute campaigns that are creatively astute and conceptually sound. A++.
Eric Uhlir
Amanda is the one of the absolute best copywriters I've worked with, hands down. She manages an incredible workload – in terms of both diversity and sheer volume – without ever sacrificing quality or originality. Her organizational skills are second-to-none and her ability to stay creative, despite sometimes challenging clients, is really impressive. She is also able to think both strategically and tactically to help execute campaigns that are creatively astute and conceptually sound. A++.
Eric Uhlir
Amanda is the one of the absolute best copywriters I've worked with, hands down. She manages an incredible workload – in terms of both diversity and sheer volume – without ever sacrificing quality or originality. Her organizational skills are second-to-none and her ability to stay creative, despite sometimes challenging clients, is really impressive. She is also able to think both strategically and tactically to help execute campaigns that are creatively astute and conceptually sound. A++.
Experience
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Purple Strategies
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United States
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Advertising Services
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100 - 200 Employee
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Associate Creative Director
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Jan 2015 - Present
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Creative Director
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Jan 2015 - Present
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TMP Government
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United States
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Advertising Services
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1 - 100 Employee
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Associate Creative Director
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Mar 2012 - Jan 2015
As Associate Creative Director, I use my background as a copywriter to develop targeted, engaging creative and write great copy. I lead and partner with the entire creative team -- from Copywriters and Art Directors to Designers and Programmers to freelancers and vendors -- to develop concepts that meet our clients needs. From branding to digital user experience to concept development to execution across all media, I base my work on strategic research and tailor all messages and outreach to the audience its for. I think mobile and digital first and always incorporate new ideas into my work.Development of creative concepts for all clients Quality-focused work for small project clients to multi-million dollar AOR accounts Copywriting across digital and traditional platforms Branding, writing taglines and developing corporate identity Implementing a business-minded, strategic, digital-first creative approach Leadership of a 15-person creative department Oversight and execution of large- and small-scale projects Mentoring and training creative staff and the larger agency Participating in new business development Strategy, discovery and brief creation Interaction and user design with a content-first, user-centric approach to digital Metrics-driven approach to revisions Specialized expertise in recruitment and government advertising Active, integrated collaboration with account and digital teams Client presentation and relationship management Video and photo pre-production and production Ensuring brand continuity and extending brands across platforms Developed TMP Government’s first formal employee onboardingand mentorship program Participation in global intra-agency strategy and development events Launched TMP Worldwide’s first large-scale RWD project Show less
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Senior Copywriter
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Mar 2011 - Mar 2012
Concept development & copywriting Web writing and SEO Collaboration with Art Directors for creative development Working with Account Service as a true partner in the client-service process Managing junior copywriters and freelance talent Client presentation Brand development and execution
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Copywriter
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Mar 2006 - Mar 2011
Copywriting and conceptual development Web writing Collaboration with other creatives Developing internal projects, like the annual interactive holiday “card”
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Project Manager/Account Executive & Coordinator
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May 2003 - Mar 2006
Client relationship management Project oversight, including billing, invoicing and contracting Responsibility for profits and loss Communication plan and strategy development Media planning and management Large-scale event planning, promotion and execution New business proposal development Maintained and fulfilled project schedules
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TMP Government
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United States
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Advertising Services
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1 - 100 Employee
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Copywriting Intern
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Nov 2002 - Jan 2003
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Education
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1999 - 2003
University of Virginia
Bachelor of Arts (BA), English Language and Literature, General -
james madison high school
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