Paid & Organic Media Specialist

• Sep 2022 - Present

Paid & Organic Media Specialist

• Sep 2022 - Present

Marketing & Communications Coordinator

• Jan 2022 - Sep 2022

Multimedia Communications Specialist

• Jul 2020 - Jan 2022

• Work with the marketing team to develop strategic communications to key audiences.• Manage projects and digital campaigns, including email marketing, and organic/paid social.• Optimize copy and landing pages for SEO performance, applying basic SEO strategies (keyword research, and on-site optimization).• Lead digital marketing, social media, and website management for the organization and its social enterprises including, apparel printing business, and carryout café.• Lead marketing and communications for e-commerce apparel printing social enterprise with over $70k in gross sales in its first year of business.• Create engaging content for digital channels including light graphic design, flyers, brochures, photography, light video production, and writing.• Create branded multi-media pieces including annual reports, newsletters, and digital campaigns.• Support major and small-scale events through event planning and marketing of grand openings, award events, and yearly festival.• Coordinate and garner media coverage, and interviews for feature stories and articles.• Maintain CRM, track donations, handle donor acknowledgment mailing, and track digital analytics.• Motivate, lead, and supervise the communications team.

Sales & Marketing Intern

• May 2020 - Aug 2020

• Managed direct mail campaigns as well as advised marketing campaigns.• Managed social media, and work with video & photography production.• Created content for clients’ media platforms including web design and digital marketing. • Managed direct mail campaigns as well as advised marketing campaigns.• Managed social media, and work with video & photography production.• Created content for clients’ media platforms including web design and digital marketing.

Media Relations Assistant Intern

• Aug 2019 - Dec 2019

• Assisted in creating graphics relating to Varsity sports events.• Assisted in writing athlete’s feature stories, game previews and recaps.• Managed and edited athletics website and social media platforms such as Twitter, Facebook and Instagram.• Wrote and sent live tweets during Varsity sporting events.• Administered and assembled statistics during sporting events. • Assisted in creating graphics relating to Varsity sports events.• Assisted in writing athlete’s feature stories, game previews and recaps.• Managed and edited athletics website and social media platforms such as Twitter, Facebook and Instagram.• Wrote and sent live tweets during Varsity sporting events.• Administered and assembled statistics during sporting events.

Social Media Specialist Intern

• May 2019 - Aug 2019

• Used consultative sales approach to understand and meet client's needs.• Created daily social media content on Instagram, Twitter, Facebook as well as managed and edited the company’swebsite.• Developed marketing content such as blog posts, promotional materials and advertisements on social media. • Used consultative sales approach to understand and meet client's needs.• Created daily social media content on Instagram, Twitter, Facebook as well as managed and edited the company’swebsite.• Developed marketing content such as blog posts, promotional materials and advertisements on social media.