Director of Marketing and Communication

• Dec 2016 - Present

• Manage marketing, communication, branding, design, social media, videography and photography across school. • Developed strategic marketing recruitment plan based on metrics resulting in year-over-year growth in both headcount and credit hours. • Developed and launched marketing strategies in support of new degree programs to meet and exceed projected enrollment goals. • Develop and produce digital marketing efforts• Lead all communication efforts for the school and special projects. • Led redesign of website. • Motivate and mentor direct report.

Adjunct Instructor

• Jan 2021 - Present

Adjunct graduate instructor for PBHL-S 625: Applied Public Health Campaigns and Social Marketing Strategies.

Digital Marketing Specialist

• Dec 2015 - Dec 2016

Creative Services Director

• Jun 2014 - Dec 2015

• Managed branding across all platforms for an organization with a $38 million operating budget.• Directed art and design for print, web, social media, events, email marketing, direct mail marketing and mobile, as well as video and radio editing, for more than 150 parishes, 70 schools and 20 departments.• Collaborated on campaigns for a $53 million endowment foundation, $9 million annual appeal, $148 million five-year campaign and a one-day $100,000 scholarship fundraiser.• Grew social media following from 800 to 5,000 on Twitter and 2,000 to 4,500 on Facebook.• Provided reporting and analysis of website analytics, social media, email campaigns and digital campaigns that led to immediate changes in strategy and restructuring of existing webpages.• Managed interns and administered performance reviews.

Marketing Specialist

• Jan 2012 - Jun 2014

Graphic/Web Designer

• Dec 2010 - Dec 2011

• Primary web designer for multimedia firm.• Performed cross-browser testing and search engine optimization.• Social media marketing.• Print design, logo design and studio photography. • Primary web designer for multimedia firm.• Performed cross-browser testing and search engine optimization.• Social media marketing.• Print design, logo design and studio photography.

Graphic Designer

• Jul 2009 - Nov 2010

• Conceptualized branding for weekly print publications, stage graphics, web design, signs, posters and other media for a Metro Detroit church with more than 10,000 regular attendees and a $15 million operating budget.• Coordinated projects with digital and off-set print vendors, writers and photographers. • Conceptualized branding for weekly print publications, stage graphics, web design, signs, posters and other media for a Metro Detroit church with more than 10,000 regular attendees and a $15 million operating budget.• Coordinated projects with digital and off-set print vendors, writers and photographers.

Freelance Contract Designer

• Nov 2008 - Jan 2009

Graphic Designer

• Mar 2007 - Aug 2008

• Responsibilities included print and web design, as well as in-house photography.• Created logos, brochures, reports, posters, large-format displays, ads and billboards.• Collaborated with another designer on multiple projects and coordinated pre-press activity. • Responsibilities included print and web design, as well as in-house photography.• Created logos, brochures, reports, posters, large-format displays, ads and billboards.• Collaborated with another designer on multiple projects and coordinated pre-press activity.

Graphic Designer

• Mar 2006 - Mar 2007

Designed brochures, newsletters, reports and large-format displays. Prepared all files for off-set and digital printing and optimized files for the web. Designed brochures, newsletters, reports and large-format displays. Prepared all files for off-set and digital printing and optimized files for the web.