Amanda Leigh Yong
National Manager: Marketing and Communications at Plant Health Australia- Claim this Profile
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Topline Score
Bio
Mmabatho Sikhuba-Moloto
Amanda is very knowledgeable and a critical part of any Communications and Marketing team. Amanda is hard working and always willing to go the extra mile to get the job done. She pays attention to detail and always delivers 100% and nothing less.
Mike Gendel
I had the pleasure of working with Amanda Yong, as a professional communications service provider, over a period of some years. During that time, Amanda impressed me with both her strategic understanding of marketing and communications, as well as her astute grasp of tactical innovation and creativity. Amanda always demonstrated a professional and ethical working relationship with her service providers. This fact, coupled with her widely respected expertise, experience and leadership skills, resulted in Amanda delivering a solid return on marketing investment for her company. I thoroughly enjoyed working with Amanda and recommend her highly to any potential employer or partner.
Mmabatho Sikhuba-Moloto
Amanda is very knowledgeable and a critical part of any Communications and Marketing team. Amanda is hard working and always willing to go the extra mile to get the job done. She pays attention to detail and always delivers 100% and nothing less.
Mike Gendel
I had the pleasure of working with Amanda Yong, as a professional communications service provider, over a period of some years. During that time, Amanda impressed me with both her strategic understanding of marketing and communications, as well as her astute grasp of tactical innovation and creativity. Amanda always demonstrated a professional and ethical working relationship with her service providers. This fact, coupled with her widely respected expertise, experience and leadership skills, resulted in Amanda delivering a solid return on marketing investment for her company. I thoroughly enjoyed working with Amanda and recommend her highly to any potential employer or partner.
Mmabatho Sikhuba-Moloto
Amanda is very knowledgeable and a critical part of any Communications and Marketing team. Amanda is hard working and always willing to go the extra mile to get the job done. She pays attention to detail and always delivers 100% and nothing less.
Mike Gendel
I had the pleasure of working with Amanda Yong, as a professional communications service provider, over a period of some years. During that time, Amanda impressed me with both her strategic understanding of marketing and communications, as well as her astute grasp of tactical innovation and creativity. Amanda always demonstrated a professional and ethical working relationship with her service providers. This fact, coupled with her widely respected expertise, experience and leadership skills, resulted in Amanda delivering a solid return on marketing investment for her company. I thoroughly enjoyed working with Amanda and recommend her highly to any potential employer or partner.
Mmabatho Sikhuba-Moloto
Amanda is very knowledgeable and a critical part of any Communications and Marketing team. Amanda is hard working and always willing to go the extra mile to get the job done. She pays attention to detail and always delivers 100% and nothing less.
Mike Gendel
I had the pleasure of working with Amanda Yong, as a professional communications service provider, over a period of some years. During that time, Amanda impressed me with both her strategic understanding of marketing and communications, as well as her astute grasp of tactical innovation and creativity. Amanda always demonstrated a professional and ethical working relationship with her service providers. This fact, coupled with her widely respected expertise, experience and leadership skills, resulted in Amanda delivering a solid return on marketing investment for her company. I thoroughly enjoyed working with Amanda and recommend her highly to any potential employer or partner.
Credentials
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Change Management Foundations
LinkedInAug, 2019- Nov, 2024 -
Online Marketing Foundations
LinkedInJul, 2019- Nov, 2024
Experience
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Plant Health Australia
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Australia
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Government Relations Services
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1 - 100 Employee
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National Manager: Marketing and Communications
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Feb 2021 - Present
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Northern Territory Government
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Australia
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Government Administration
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700 & Above Employee
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Communications Manager
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Jan 2018 - Feb 2021
- Provide strategic advice on communications, marketing and branding activities - Develop integrated marketing and communications strategies - Manage the delivery of marketing and communications initiatives and plans - Manage outsourced creative and consultant services - Provide strategic advice on communications, marketing and branding activities - Develop integrated marketing and communications strategies - Manage the delivery of marketing and communications initiatives and plans - Manage outsourced creative and consultant services
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Henley Business School - Africa
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South Africa
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Higher Education
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1 - 100 Employee
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Marketing Manager
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May 2015 - Oct 2017
- Market research and competitor analysis - Creating and implementing marketing and communication strategies and plans - Lead generation and management through to conversion - Planning and execution of events and related event collateral and digital presence - On/Off Advertising - Creative agency management - Digital marketing (SEO, SEM, web, social and lead generation) - Marketing collateral management - Public Relations and media - CRM management - Budget controls Show less
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MiX Telematics
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IT Services and IT Consulting
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700 & Above Employee
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Corporate Communications Manager
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Apr 2015 - May 2015
-Public Relations -Internal Communications -Digital -Public Relations -Internal Communications -Digital
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Nampak
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South Africa
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Packaging and Containers Manufacturing
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700 & Above Employee
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Marketing Communications Manager
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Feb 2008 - Feb 2015
- Build the external communications strategy to support the Nampak Brands (Corporate, Research & Development, Sacks, Recycling, DivFood, Inspection & Coding Solutions) -Execute and monitor the Marketing Communications Plan for the Nampak Corporate Brand (internally, publicity, print, online/digital, activations/experiential) -Competitor Marketing Communications Analysis for Corporate, Rigid Plastics, Cartons&Labels, Corrugated, Flexibles, I&CS, Glass, DivFood -ABTL/BTL, Traditional/Non-traditional media monthly PR and Advertising reports for the above divisions -Consumer and Customer research -Online reputation management -Promote Nampak brand through effective marketing communications including the SA, Africa and Europe websites -Monthly SEO and Analytics reports -Manage the budget -Manage the relationship with the Creative Agency(ies), Media Buying Agency, Activation Agency and other creative / communication suppliers for all accounts held across the group including the briefing in of work required. -Management, control and implementation of the Nampak Corporate Identity, Brand DNA, and Brand Manual across the Nampak Group including Communications Protocol, Social Media Protocol, Corporate Stationary, Presentations and other communications infrastructure and collateral. -Collaboration on communication elements with events personnel for Customer Hospitality and Executive events Show less
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Owner
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Jan 2006 - 2011
New Business Development Recruitment and Training Brand Activations Operations New Business Development Recruitment and Training Brand Activations Operations
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Nampak Corrugated
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Rivonia, Johannesburg
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Marketing Communications Co-ordinator
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2005 - 2008
Co-ordination of Marketing activities including Advertising, Exhibitions, Award Submissions, Customer Days and Promotional Goods. Project management of building renovations and refurbishment. National Sales team support through the generation of sales reports and data quality. Co-ordination of Marketing activities including Advertising, Exhibitions, Award Submissions, Customer Days and Promotional Goods. Project management of building renovations and refurbishment. National Sales team support through the generation of sales reports and data quality.
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Education
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Henley Business School - Africa
Post Graduate Diploma in Management Practise, Business Administration and Management, General -
University of Cape Town
Public Relations, Marketing -
University of Cape Town
Social Media, Marketing -
UNISA
Bachelor of Arts (B.A.), Communication Science -
Institute of Packaging South Africa
Diploma, Packaging Technology -
AAA School of Advertising
Certificate, Copy Writing -
Intec College
Principles of Brand Management, Brand Management -
Intec College
Marketing Administration, Marketing