Experience

BB&T

• United States
• Financial Services
• 700 & Above Employee

• Consumer Deposit Services Integration Manager

  • 2019 - Present

  • Directs strategic product management and development activities supporting consumer product portfolios, efficiency, and profitability by monitoring and managing revenue and expense drivers. • Leads all deposit conversion activities to successful completion of deliverables and implementation targets for 12 sub work streams ensuring deadline compliance.• Manages strategic design and implementation of new initiatives to drive new account growth and the deepening and fostering of existing deposit relationships.• Oversight in deposit conversion process including product definition, deposit system field level mapping, business requirements delivery, client communications, product knowledge conversion training, and check conversion process to support deposit growth and retention goals.• Instrumental in improving reporting and insights, developing innovative products and features, and providing support and market visibility into product performance for senior leaders.• Analyzes competitive deposit environment and develops new products utilizing data models, innovative marketing strategies, and vendor partnerships.• Develops deposit product definition mapping and identifies client impacts and risks associated with new product lines, recognizing process improvements, business concerns, and control gaps.• Collaborates with senior leadership, making recommendations on increasing product profitability, portfolio trends and risks, by managing big data, maintenance of KPIs, and the competitive landscape.• Acts as a subject matter expert for the bank’s sales and service centers, on all deposit related queries, serving as an in-house expert on committees and strategic workgroups. • Continually ideates, creates, and obtains approvals on business cases, for lucrative policy changes, process improvements, and new products.• Supports the proactive identification and mitigation of current and emerging risks and participates in internal and external audits.

• Deposit Services Retail Deposit Product Group Strategist

  • 2011 - 2019

  • Product ownership for complete suite of consumer retail deposit products, executing strategies to consistently achieve total bank growth goals in deposit balances, household acquisition, and attrition targets.• Designed, developed, and implemented new products including creation of new product concepts, competitive landscape analysis, financial impact, service logistics and operational requirements, while managing product rollout to include marketing collateral, training, product positioning, and sales promotions.• Managed product conversions for bank acquisitions including product mapping and customer communication pieces, overseeing conversion process from both an operational and customer facing level.• Developed and presented initiatives to gain Executive Management approval, managing progress to ensure projects were completed on time, within budget, and met strategic objectives.• Managed affinity portfolio, including rollout to member base and acquisition strategy for deposit accounts.• Controlled implementation of multi-channel services and processes to support strategic objectives, including new account fraud postcards, One Click overdraft notice solution, and FDIC record keeping rules.• Created executive level deposit growth strategic plans and participated at monthly committee meetings with senior management, presenting ongoing performance metrics of the portfolio.• Worked closely with retail sales management teams to build and maintain marketing campaigns that complimented annual sales goals including household growth, balance retention, and cross-sell functions.• Created and implemented annual deposit marketing plans to acquire new accounts, build balances, and maintain retention through direct mail, media, radio, inserts, and in-branch sales. • Oversight in quality assurance and designed processes that complied with applicable regulations and standards, ensuring controls were in place and functioning effectively.

• Deposit Services Check Program Manager

  • 2005 - 2011

  • Managed deposit operations function, providing leadership to drive performance with regard to service level standards, risk management, regulatory compliance, audit soundness, and productivity and efficiency.• Directed vendor relationship and profit plans for check sales, overseeing policy, procedures, and practices development, working closely with banking partners to establish appropriate and reasonable controls.• Led effort on general process improvement, technological evolution, and planning to have adequate capacity to handle organic growth acquired via merger or acquisition.• Interfaced regularly with accounting, compliance, wire operations, cash management, front office, and deposit systems for problem resolution and new product development.• Developed budgets, forecasts, and reconciliation of expenditures, directing allocation of resources, exploring and authorizing new initiatives, and facilitating the project management process.• Negotiated 3 check vendor contracts with multi-million dollar cost-savings over a thirteen-year period.• Fostered check vendor relationships to include adhering to vendor management policy for critical vendor, ensuring operational efficiencies, service level agreements, profit plan performance, and customer service excellence in all areas of the program.

• Deposit Marketing

  • 2000 - 2005