Experience

Bulmers Ireland

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Head of Customer Marketing

  • Mar 2018 - Nov 2023

  Lead the Island of Ireland Customer Marketing team across all channels managing a large portfolio of brands Lead strategic development to deliver insight led value plans for category and value growth IOI Cross functional leadership with shopper, brand and commercial teams to ensure delivery of commercial & brand strategy Lead the annual commercial planning and key account process across channels Lead the delivery and execution of brand plans in trade across all channels to include… Show more Lead the Island of Ireland Customer Marketing team across all channels managing a large portfolio of brands Lead strategic development to deliver insight led value plans for category and value growth IOI Cross functional leadership with shopper, brand and commercial teams to ensure delivery of commercial & brand strategy Lead the annual commercial planning and key account process across channels Lead the delivery and execution of brand plans in trade across all channels to include, key innovative new product launches, events and sponsorships Responsible for all channel investment in Ireland On & Off Trade Relationship manager with key principles across our business for lagers, wine & spirits Lead agency and merchandising partnership recruitment and management process Ownership, management and reporting of key metrics and KPI's through robust measurement & evaluation on all brand & commercial activity aligned to business objectives across channels Show less Lead the Island of Ireland Customer Marketing team across all channels managing a large portfolio of brands Lead strategic development to deliver insight led value plans for category and value growth IOI Cross functional leadership with shopper, brand and commercial teams to ensure delivery of commercial & brand strategy Lead the annual commercial planning and key account process across channels Lead the delivery and execution of brand plans in trade across all channels to include… Show more Lead the Island of Ireland Customer Marketing team across all channels managing a large portfolio of brands Lead strategic development to deliver insight led value plans for category and value growth IOI Cross functional leadership with shopper, brand and commercial teams to ensure delivery of commercial & brand strategy Lead the annual commercial planning and key account process across channels Lead the delivery and execution of brand plans in trade across all channels to include, key innovative new product launches, events and sponsorships Responsible for all channel investment in Ireland On & Off Trade Relationship manager with key principles across our business for lagers, wine & spirits Lead agency and merchandising partnership recruitment and management process Ownership, management and reporting of key metrics and KPI's through robust measurement & evaluation on all brand & commercial activity aligned to business objectives across channels Show less



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Customer Marketing Manager

  • Dec 2011 - Jun 2017

  Development and delivery of the annual strategy and commercial plans for Customer Marketing across the On Trade Responsible for creation to delivery of all brilliant execution of all brand activity including innovation Product launches in the On Trade delivering volume and share growth for the business Owner of end to end design from creation to execution of all commercial activity Responsible for all reporting, measurement and evaluation of commercial activity Experienced coach… Show more Development and delivery of the annual strategy and commercial plans for Customer Marketing across the On Trade Responsible for creation to delivery of all brilliant execution of all brand activity including innovation Product launches in the On Trade delivering volume and share growth for the business Owner of end to end design from creation to execution of all commercial activity Responsible for all reporting, measurement and evaluation of commercial activity Experienced coach & Mentor

• Channel Plan & Activation Manager On Trade

  • Dec 2008 - Nov 2011

  Execution of all Brand Channel Strategies, including target setting field marketing promotional bottom up modelling, sales tools & monthly briefing to sales teams for all Brand activity into the On Trade Led planning process for regional commercial teams, identify high value activities and maximise sales and share growth Accountable for delivery of Regional Commercial Sponsorships

• Retail Support Manager Off Trade

  • Jan 2005 - Nov 2008

• Visibility & Presence Manager

  • Apr 2001 - Dec 2004