Email Marketing Manager

• Jul 2021 - Present

Email Marketing Manager

• Jun 2019 - Dec 2019

PROJECT PLANNING: Led new email platform installation. Including; researching vendors, selecting a vendor, contract negotiation, product installation and testing. This led to the optimization of our current program making us more profitable and our resources more efficient. ANALYSIS: Analyzed and evaluated data in order to determine if correct path was being followed. Used my investigative skills to draw conclusions that allowed me to pivot directions at any time to increase revenue… Show more PROJECT PLANNING: Led new email platform installation. Including; researching vendors, selecting a vendor, contract negotiation, product installation and testing. This led to the optimization of our current program making us more profitable and our resources more efficient. ANALYSIS: Analyzed and evaluated data in order to determine if correct path was being followed. Used my investigative skills to draw conclusions that allowed me to pivot directions at any time to increase revenue flow. COPY-WRITING: Wrote copy and narratives that would effectively communicate the message of specific promotions leading to increased engagement and higher revenue. Show less PROJECT PLANNING: Led new email platform installation. Including; researching vendors, selecting a vendor, contract negotiation, product installation and testing. This led to the optimization of our current program making us more profitable and our resources more efficient. ANALYSIS: Analyzed and evaluated data in order to determine if correct path was being followed. Used my investigative skills to draw conclusions that allowed me to pivot directions at any time to increase revenue… Show more PROJECT PLANNING: Led new email platform installation. Including; researching vendors, selecting a vendor, contract negotiation, product installation and testing. This led to the optimization of our current program making us more profitable and our resources more efficient. ANALYSIS: Analyzed and evaluated data in order to determine if correct path was being followed. Used my investigative skills to draw conclusions that allowed me to pivot directions at any time to increase revenue flow. COPY-WRITING: Wrote copy and narratives that would effectively communicate the message of specific promotions leading to increased engagement and higher revenue. Show less

Email Program Manager

• May 2016 - Jun 2019

EDUCATION: Managed team meetings that communicated program details and results of analysis that helped build continuous improvements into our weekly and yearly goals. TRAINING: Trained employees on systems, processes and procedures that resulted in consistent and reliable results. Worked one-on-one with each employee to determine the best approach for each employee individually to ensure success. PRIORITIZATION: Ability to plan, develop, and coordinate multiple projects to… Show more EDUCATION: Managed team meetings that communicated program details and results of analysis that helped build continuous improvements into our weekly and yearly goals. TRAINING: Trained employees on systems, processes and procedures that resulted in consistent and reliable results. Worked one-on-one with each employee to determine the best approach for each employee individually to ensure success. PRIORITIZATION: Ability to plan, develop, and coordinate multiple projects to ensure timely completion and accurate results.

Email Marketing Specialist

• Oct 2012 - May 2016

PROGRAM DEVELOPMENT: Proposed and executed ideas for new promotions, products, promotional layouts, processes and systems for the email program that led to increased interaction and sales. PROBLEM SOLVING: Effectively used independent judgement for administrative/procedural decisions which has enabled me to identify the source of a problem and calmly find an effective solution. ADMINISTRATION: Initiated and documented policies and procedures leading to better efficiency and… Show more PROGRAM DEVELOPMENT: Proposed and executed ideas for new promotions, products, promotional layouts, processes and systems for the email program that led to increased interaction and sales. PROBLEM SOLVING: Effectively used independent judgement for administrative/procedural decisions which has enabled me to identify the source of a problem and calmly find an effective solution. ADMINISTRATION: Initiated and documented policies and procedures leading to better efficiency and accuracy throughout the department.

CRM Marketing Analyst

• Apr 2009 - Oct 2012

COMMUNITY: Worked as part of team to gather the community around support of 'National Relaxation Day'. Notified our Tommy Bahama community about our mission to have a National day of relaxation. Participated in the organization of the event held in the park on that day. This day was not only fun but got our company more involved in the community. DATA MAINTENANCE: Exported data from various systems, cleaned, normalized, and prepared data for inclusion in department reports and/or… Show more COMMUNITY: Worked as part of team to gather the community around support of 'National Relaxation Day'. Notified our Tommy Bahama community about our mission to have a National day of relaxation. Participated in the organization of the event held in the park on that day. This day was not only fun but got our company more involved in the community. DATA MAINTENANCE: Exported data from various systems, cleaned, normalized, and prepared data for inclusion in department reports and/or mailings. Ensured all data was accurate to enable us to effectively market to our mailing list. Show less COMMUNITY: Worked as part of team to gather the community around support of 'National Relaxation Day'. Notified our Tommy Bahama community about our mission to have a National day of relaxation. Participated in the organization of the event held in the park on that day. This day was not only fun but got our company more involved in the community. DATA MAINTENANCE: Exported data from various systems, cleaned, normalized, and prepared data for inclusion in department reports and/or… Show more COMMUNITY: Worked as part of team to gather the community around support of 'National Relaxation Day'. Notified our Tommy Bahama community about our mission to have a National day of relaxation. Participated in the organization of the event held in the park on that day. This day was not only fun but got our company more involved in the community. DATA MAINTENANCE: Exported data from various systems, cleaned, normalized, and prepared data for inclusion in department reports and/or mailings. Ensured all data was accurate to enable us to effectively market to our mailing list. Show less

Circulation Specialist

• Jul 2007 - Jun 2008

REPORTING: Created, interpreted, and adapted specialized reports for various areas of the business driving more informed decisions for ordering, marketing, and revenue information. REPORTING: Created, interpreted, and adapted specialized reports for various areas of the business driving more informed decisions for ordering, marketing, and revenue information.

Associate Product Manager

• Nov 2004 - Jul 2007

RESEARCH: Gathered data, compiled information, evaluated information and prepared reports in order to gain better insights into who our customers were and their preferences. RESEARCH: Gathered data, compiled information, evaluated information and prepared reports in order to gain better insights into who our customers were and their preferences.

Associate Account Rep

• Apr 2002 - Nov 2004

ADVISING: Provided single point of contact advising service to clients on best practices and ethical standards required for program enabling them to maintain high standards and valuable content that would engage their contacts. CLIENT ENGAGEMENT: Maintained ongoing communication with clients to ensure their marketing programs were making positive progress. ADVISING: Provided single point of contact advising service to clients on best practices and ethical standards required for program enabling them to maintain high standards and valuable content that would engage their contacts. CLIENT ENGAGEMENT: Maintained ongoing communication with clients to ensure their marketing programs were making positive progress.

Client Data Reporting Associate

• Jul 2001 - Feb 2002

REPORTING: Generated reports for assessment of data for major grocery stores and consumer package goods industries helping them drive decisions for store displays and product positioning to increase revenue. REPORTING: Generated reports for assessment of data for major grocery stores and consumer package goods industries helping them drive decisions for store displays and product positioning to increase revenue.

Marketing Intern

• Sep 2000 - Dec 2000

COMMUNITY: Worked with local businesses and the theater to create a Holiday Festival for families. Not only did this increase exposure for local businesses but it enabled the community to see that the School of Theatre and Dance was an affordable and fun option for entertainment. ORGANIZATION: Ability to develop and maintain record keeping systems and procedures which led to accurate lists of past attendees enabling me to invite them to upcoming performances and increase overall… Show more COMMUNITY: Worked with local businesses and the theater to create a Holiday Festival for families. Not only did this increase exposure for local businesses but it enabled the community to see that the School of Theatre and Dance was an affordable and fun option for entertainment. ORGANIZATION: Ability to develop and maintain record keeping systems and procedures which led to accurate lists of past attendees enabling me to invite them to upcoming performances and increase overall attendance. Show less COMMUNITY: Worked with local businesses and the theater to create a Holiday Festival for families. Not only did this increase exposure for local businesses but it enabled the community to see that the School of Theatre and Dance was an affordable and fun option for entertainment. ORGANIZATION: Ability to develop and maintain record keeping systems and procedures which led to accurate lists of past attendees enabling me to invite them to upcoming performances and increase overall… Show more COMMUNITY: Worked with local businesses and the theater to create a Holiday Festival for families. Not only did this increase exposure for local businesses but it enabled the community to see that the School of Theatre and Dance was an affordable and fun option for entertainment. ORGANIZATION: Ability to develop and maintain record keeping systems and procedures which led to accurate lists of past attendees enabling me to invite them to upcoming performances and increase overall attendance. Show less