Amanda Irvine

Marketing Director at 3XL Sports Management
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Digital Marketing Graduate Certificate
    Wharton Online
    Dec, 2020
    - Nov, 2024

Experience

    • Spectator Sports
    • 1 - 100 Employee
    • Marketing Director
      • Dec 2022 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Brand Manager
      • Oct 2021 - Nov 2022

    • United States
    • Spectator Sports
    • 100 - 200 Employee
    • Marketing Specialist
      • Nov 2018 - Oct 2021

      Strategic Marketing for the Boston Bruins • Developed and executed integrated marketing campaigns for ticket sales, retail, community relations, and Bruins Foundation, while enhancing the Bruins brand. • Assisted in management of the $1B Bruins brand, including content, copy, and activations. • Spearheaded marketing and brand vision for the 2019 Stanley Cup Playoffs. • Worked across internal teams and with external partners to align on marketing strategy. • Oversaw marketing relationships with TV and radio partners. • Collaborated with designers and agency partners to effectively produce creative assets. • Served as a project manager for campaigns to ensure timelines and budgets were met. • Supervised Bruins Marketing interns.

    • Spectator Sports
    • 1 - 100 Employee
    • Communications Specialist
      • Oct 2017 - Mar 2018

      * K-Sports merged with Vanguard Sports Group and moved from Boston to Los Angeles • Produced personalized videos and presentations to recruit top NFL prospects. • Assisted in securing endorsements for MLB clients from Nike, Adidas, and more. • Developed brand strategies and social media campaigns for athletes and non-profits. • Wrote press releases publicizing clients and events. • Assisted planning large-scale events, such as the CFB Legends Party. • Researched digital influencers to publicize events. • Reported on a variety of sponsorship opportunities.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Production Assistant
      • Jun 2016 - Sep 2017

      Selected into the Content Associate Program: Highlights • Researched assigned game each night and developed a plan. • Produced highlights for SportsCenter adjusting plan as game progressed. • Created relevant graphics. • Wrote shot-sheet for talent to read on-air. Voice-Over Unit • Created b-roll of games, teams, players, injuries, etc. on deadline for live SportsCenters. • Utilized current sports knowledge to efficiently and accurately find footage. Rundown • Operated live SportsCenter rundown to preview topics. • Adjusted to breaking news by quickly and accurately creating graphics. • Wrote creative copy for sports headlines on rundown. Prompting • Teleprompted for live SportsCenter shows. • Communicated effectively with producers and on-air talent. Features • Assisted with production of ESPN Sport Science. • Helped brainstorm episode ideas and found ideal footage to be utilized. • Assisted with entire production process for various features. • Pitched creative ideas and provided feedback in edit sessions. Social Media/Digital • Created montages airing on SportsCenter and online platforms: https://vimeo.com/user62831599

    • United States
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Office of New Entertainment Intern
      • 2016 - 2016

      • Contributed research and helped with production of Red Sox Kid’s Clubhouse.• Assisted Senior Producer on various shoots for Red Sox Kid's Clubhouse.• Interviewed the Goalie and Coaches of Boston College's Undefeated 2016 Women's Hockey team and co-produced feature that aired on NESN.

    • NESN Sports Tonight Production Intern
      • 2015 - 2016

      • Assisted with production of NESN Sports Tonight.• Utilized 'The Edge' program to place sponsorships and breaking news at bottom of screen • Sent out daily sports highlights using CNN's News Source.• Conducted research for producer on Red Sox Kid's Clubhouse and NESN Next Producer.• Analyzed data of various competing channels.• Assisted on-air talent with research and script creation.• Produced stand-ups for my own highlight reel at Celtics games.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Orleans Firebirds Reporter & Social Media Intern
      • 2014 - 2015

      On-Camera Field Reporter for the Orleans Firebirds of the Cape Cod Baseball League for two summers, interviewing players and coaches before and after 100+ games. • My work of over 300 video and audio interviews included: "Coaches Corner"​, "Firebirds Player Spotlight"​, "Featured Firebird"​, and "Bird of the Game". • Edited interviews using programs such as Final Cut Pro, and Adobe Audacity. • Managed the Firebirds Twitter, Facebook, Instagram, and YouTube accounts, posting interviews and using the social channels to connect the team to fans. * While in school, I traveled to Mercer University in Macon, GA, as well as Snellville, GA to produce "Kyle Lewis on the Rise", before Kyle Lewis (Firebirds '15) was taken 11th Overall in 2016 MLB Draft. Lewis is now a star on the Seattle Mariners. The spotlight of the now 2020 AL ROY has taken in over 10,000 views.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Varsity Baseball Sideline Reporter
      • 2014 - 2015

      • Conducted on-camera interviews with players and coaches after every home game.• Utilized social media to promote The Wounded Warrior Game and ALS Awareness Game.• Conducted get-to-know-you interviews with the new freshmen.• Produced a series of interviews on Eagles playing in the Cape Cod Baseball League.

    • Football Video Intern
      • 2013 - 2014

      • Filmed practices and each game of the 2013 season.• Worked the Advocate Bowl Game and week of practices in Shreveport, LA.• Edited film for coaches and created hi-lites using XOs Pro.• Greeted opposing team each home game and gave tour of facilities.• Assisted with the production of Boston College's 2014 Scout Day.

Education

  • Boston College
    Bachelor's Degree, Communications, Business Management & Leadership
    2012 - 2016
  • Villanova University Charles Widger School of Law
    Graduate Certificate, Business and Law of Sports
    2017 - 2018
  • The Wharton School
    Graduate Certificate, Digital Marketing, E-Commerce, and Product Strategy
    2020 - 2020

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