Experience

salt + snow

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Marketing Manager

  • Nov 2021 - Present

  • Worked with the Director of Marketing to integrate a digital strategy and activation plan for social channels • Designed and executed daily stories and in-feed organic Instagram posts • Implemented and managed the day-to-day execution of all email campaigns and flows in Klaviyo, contributing to 35% of total revenue YTD • Reported on weekly metrics and prepared formal reviews of analytics and insights with actionable suggestions for growth and engagement • Onboarded and managed an affiliate marketing program • Contributed several articles to the editorial section with three titles being mentioned in Vogue.com and Women’s Wear Daily Show less



Corvus Janitorial Systems

• United States
• Facilities Services
• 1 - 100 Employee

• Marketing Strategist

  • Sep 2020 - Oct 2021

  • Wrote effective copy for blogs, website, email campaigns, press releases and newsletters • Served as Social Media Manager and created engaging, on-brand content across Instagram, Facebook, Twitter and YouTube platforms • Produced campaign promotional pieces including direct mail, animated explainer videos, customer and franchise testimonial videos and various sales collateral • Worked directly with President and Co-CEO to establish, implement and evaluate long-term marketing goals, objectives and priorities • Collaborated with website developers and designers to improve page content, keyword relevancy and branding • Generated and distributed daily, weekly and quarterly reports to various levels of management Show less



Olivela

• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Operations Lead

  • Dec 2019 - Mar 2020

  • Recommended and assisted in implementing operating procedures and promoted continual improvement within the company and store • Worked closely with corporate buying team to identify new market and sales opportunities • Helped organize in-store events such as trunk shows, social media influencer events, photoshoots and holiday parties to build brand awareness • Recommended and assisted in implementing operating procedures and promoted continual improvement within the company and store • Worked closely with corporate buying team to identify new market and sales opportunities • Helped organize in-store events such as trunk shows, social media influencer events, photoshoots and holiday parties to build brand awareness



Tandu Productions

• Greater New York City Area

• Personal Assistant to Talent

  • Apr 2019 - Nov 2019

  • Provided administrative support such as managing correspondence, calendar, and travel • Managed the scheduling of styling and travel logistics for press events and public appearances • Entrusted with highly confidential matters and demonstrated the ability to maintain strong professionalism, work well under pressure and stay organized • Catalogued wardrobe for television series and personal items • Provided administrative support such as managing correspondence, calendar, and travel • Managed the scheduling of styling and travel logistics for press events and public appearances • Entrusted with highly confidential matters and demonstrated the ability to maintain strong professionalism, work well under pressure and stay organized • Catalogued wardrobe for television series and personal items



Broadway Video

• Entertainment
• 1 - 100 Employee

• Coordinator

  • Aug 2018 - Apr 2019

  • Coordinated and dispatched confidential documents to television sets including Saturday Night Live, The Tonight Show Starring Jimmy Fallon, and Late Night with Seth Meyers • Assigned as the point of contact to high-profile talent for writer’s rooms, table reads, and post-production edits • Oversaw the Broadway Video internship program including creating online applications, conducting interviews, hiring candidates and training new interns • Generated expense reports for various members of the corporate team Show less



HEDGEHOUSE

• United States
• Retail
• 1 - 100 Employee

• Marketing Intern

  • May 2017 - Aug 2017

  • Updated market segmentation “profiles” including customer demographics and psychographics • Participated in strategy brainstorm sessions with outside digital marketing agency and Hedgehouse marketing team • Contributed to the first drafts of Fall 2017 Social Media campaigns • Performed market analysis and research on competition • Completed audit of the Hedgehouse website and updated recommendations based on market research • Updated market segmentation “profiles” including customer demographics and psychographics • Participated in strategy brainstorm sessions with outside digital marketing agency and Hedgehouse marketing team • Contributed to the first drafts of Fall 2017 Social Media campaigns • Performed market analysis and research on competition • Completed audit of the Hedgehouse website and updated recommendations based on market research