Amanda Herbert
Co-owner and Director at Syren- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Steven Sturgeon
Amanda is a great planner who brings a rare balance of consumer and commercial thinking to her work and recommendations. Amanda builds successful and long lasting relationships across functions and markets through sharp thinking, sound advice and a positive personality. She proved a real asset in helping me establish the consumer planning at WG&S.
Richard Bates
I can thoroughly recommend working with Amanda. Her clarity of vision in terms of what needs to be done and key issues to be addressed established clear goals for the projects we worked on. this in combination with her ability to understand the different personalities and stakeholder attitudes and willingness to work within a team role enabled us to do our jobs better and resulted in a a hugely successful outcome. Amanda combines great insight talents with commercial understanding and pragmatism .....a great person to have on your team.
Steven Sturgeon
Amanda is a great planner who brings a rare balance of consumer and commercial thinking to her work and recommendations. Amanda builds successful and long lasting relationships across functions and markets through sharp thinking, sound advice and a positive personality. She proved a real asset in helping me establish the consumer planning at WG&S.
Richard Bates
I can thoroughly recommend working with Amanda. Her clarity of vision in terms of what needs to be done and key issues to be addressed established clear goals for the projects we worked on. this in combination with her ability to understand the different personalities and stakeholder attitudes and willingness to work within a team role enabled us to do our jobs better and resulted in a a hugely successful outcome. Amanda combines great insight talents with commercial understanding and pragmatism .....a great person to have on your team.
Steven Sturgeon
Amanda is a great planner who brings a rare balance of consumer and commercial thinking to her work and recommendations. Amanda builds successful and long lasting relationships across functions and markets through sharp thinking, sound advice and a positive personality. She proved a real asset in helping me establish the consumer planning at WG&S.
Richard Bates
I can thoroughly recommend working with Amanda. Her clarity of vision in terms of what needs to be done and key issues to be addressed established clear goals for the projects we worked on. this in combination with her ability to understand the different personalities and stakeholder attitudes and willingness to work within a team role enabled us to do our jobs better and resulted in a a hugely successful outcome. Amanda combines great insight talents with commercial understanding and pragmatism .....a great person to have on your team.
Steven Sturgeon
Amanda is a great planner who brings a rare balance of consumer and commercial thinking to her work and recommendations. Amanda builds successful and long lasting relationships across functions and markets through sharp thinking, sound advice and a positive personality. She proved a real asset in helping me establish the consumer planning at WG&S.
Richard Bates
I can thoroughly recommend working with Amanda. Her clarity of vision in terms of what needs to be done and key issues to be addressed established clear goals for the projects we worked on. this in combination with her ability to understand the different personalities and stakeholder attitudes and willingness to work within a team role enabled us to do our jobs better and resulted in a a hugely successful outcome. Amanda combines great insight talents with commercial understanding and pragmatism .....a great person to have on your team.
Experience
-
Syren Insights
-
Market Research
-
1 - 100 Employee
-
Co-owner and Director
-
Sep 2010 - Present
I joined Syren as co-owner Director in 2010, at Syren we are sharp, perceptive strategic insight partners who humanize the commercial to deliver compelling board-level decisions. I joined Syren as co-owner Director in 2010, at Syren we are sharp, perceptive strategic insight partners who humanize the commercial to deliver compelling board-level decisions.
-
-
-
Insights by Kantar
-
United Kingdom
-
Market Research
-
700 & Above Employee
-
Director, Marketing Science
-
Jul 2008 - Aug 2010
Segmentation & strategic workshop offer development Segmentation & strategic workshop offer development
-
-
-
William Grant & Sons
-
United States
-
Beverage Manufacturing
-
700 & Above Employee
-
Global Planner
-
Jun 2006 - Jun 2008
Planner for Balvenie, Grant's, Monkey Shoulder & Sailor Jerry. Type of projects: design, positioning, portfolio planning & segmentation. Planner for Balvenie, Grant's, Monkey Shoulder & Sailor Jerry. Type of projects: design, positioning, portfolio planning & segmentation.
-
-
-
Consulting by Kantar
-
United Kingdom
-
Business Consulting and Services
-
500 - 600 Employee
-
Associate Director
-
2000 - 2005
Quantitative researcher, specialising in segmentation to answer client marketing objectives, e.g. portfolio planning, brand positioning, brand architecure. To compliment quant, used a variety of additional insight tools - semiotics, qualitative & cultural insight. Quantitative researcher, specialising in segmentation to answer client marketing objectives, e.g. portfolio planning, brand positioning, brand architecure. To compliment quant, used a variety of additional insight tools - semiotics, qualitative & cultural insight.
-
-
Education
-
1992 - 1996
York St. John University
BA Hons, English & American Studies -
Alcester Grammar
Community
