Amanda (Guerra) Koch
Director, Connections and Insight Strategy at Saatchi & Saatchi- Claim this Profile
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Bio
Brian Stout
I really enjoyed working with Amanda and I can say first hand that the clients we worked on together benefitted greatly as a result of having her on board. She picks things up quickly and has a great work ethic. Whether it was a small task or an entire project we worked on together, she always impressed me with her perspective, charisma, attention to detail, and intelligence. She has the perfect balance of unique personal and professional qualifications to be an asset to any team looking to take their client's business to the next level.
Brian Stout
I really enjoyed working with Amanda and I can say first hand that the clients we worked on together benefitted greatly as a result of having her on board. She picks things up quickly and has a great work ethic. Whether it was a small task or an entire project we worked on together, she always impressed me with her perspective, charisma, attention to detail, and intelligence. She has the perfect balance of unique personal and professional qualifications to be an asset to any team looking to take their client's business to the next level.
Brian Stout
I really enjoyed working with Amanda and I can say first hand that the clients we worked on together benefitted greatly as a result of having her on board. She picks things up quickly and has a great work ethic. Whether it was a small task or an entire project we worked on together, she always impressed me with her perspective, charisma, attention to detail, and intelligence. She has the perfect balance of unique personal and professional qualifications to be an asset to any team looking to take their client's business to the next level.
Brian Stout
I really enjoyed working with Amanda and I can say first hand that the clients we worked on together benefitted greatly as a result of having her on board. She picks things up quickly and has a great work ethic. Whether it was a small task or an entire project we worked on together, she always impressed me with her perspective, charisma, attention to detail, and intelligence. She has the perfect balance of unique personal and professional qualifications to be an asset to any team looking to take their client's business to the next level.
Experience
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Director, Connections and Insight Strategy
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Jan 2018 - Present
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Javelin Agency
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United States
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Advertising Services
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1 - 100 Employee
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Senior Strategic Planner
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Jan 2014 - Jan 2018
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TRG
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United States
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Advertising Services
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300 - 400 Employee
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Brand Planner
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Nov 2009 - Jan 2014
Brand strategist for a variety of the agency's top accounts in a number of different categories. Current and past accounts include healthcare (MD Anderson, Scott & White), automotive goods (Advance Auto Parts, Bridgestone), consumer packaged goods (1-800-CONTACTS, Glasses.com, Dymatize, Fruit of the Loom), and others.Extensive quantitative research experience includes (but is not limited to): segmentation studies, brand tracking and AAU studies, copy testing, survey designing, MRI, Simmons, and Scarborough. Qualitative research experience includes focus group moderating and insight analysis.
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Brand Planning Intern
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May 2009 - Nov 2009
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LatinWorks
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United States
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Advertising Services
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1 - 100 Employee
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Account Planning Intern
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Jan 2009 - May 2009
Lead strategic efforts designed to reach Hispanic consumers, specifically focusing on the Texas Lottery account. Lead strategic efforts designed to reach Hispanic consumers, specifically focusing on the Texas Lottery account.
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Tracy-Locke
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United States
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Advertising Services
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200 - 300 Employee
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Account Planning Intern
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Jun 2008 - Aug 2008
Supported the brand strategy team with conducting quantitative and qualitative research, specifically for the Tabasco and 7-Eleven accounts. Supported the brand strategy team with conducting quantitative and qualitative research, specifically for the Tabasco and 7-Eleven accounts.
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Education
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2007 - 2009
The University of Texas at Austin
M.A., Advertising - Account Planning Sequence -
2003 - 2007
Texas A&M University
B.B.A., Marketing
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