Experience

FP Mailing Solutions USA

• United States
• Retail Office Equipment
• 100 - 200 Employee

• Director of Marketing, North America

  • Jan 2022 - Present

• Manager of Marketing and Communications

  • Jul 2018 - Dec 2021

  • Drives and implements the overall marketing strategy and support activities for sales channels, brand awareness and lead generation to increase marketing share and profitability of products and services • Oversees overall lead generation strategy to ensure marketing supports lead optimization, increased sales conversions and impactful marketing automation campaigns • Responsible for forecasting and managing the marketing budget to ensure all marketing initiatives are in line with… Show more • Drives and implements the overall marketing strategy and support activities for sales channels, brand awareness and lead generation to increase marketing share and profitability of products and services • Oversees overall lead generation strategy to ensure marketing supports lead optimization, increased sales conversions and impactful marketing automation campaigns • Responsible for forecasting and managing the marketing budget to ensure all marketing initiatives are in line with overall corporate budgeting strategy • Managed migration and re-design of corporate website to increase lead generation, customer experience and overall support for website visitors • Works with internal and external partners to develop and produce required digital and printed go-to-market assets including: campaign copy and design, collateral, thought leadership content, webinar development and sales enablement materials • Tracks engagement and revenue generated directly by marketing programs, campaigns and other efforts • Manages marketing team to include delegating duties, creating measurable goals, and ensuring follow through is done correctly on all marketing objectives • Responsible for implementing the overall marketing strategy and sales revenues of FP’s digital signature solution • Oversees digital solution sales representatives including responsibilities of sales revenue • Manages supply revenue program both in house and through dealer channel • Responsible for identifying new and appropriate communication vehicles to further brand exposure

• Channel Marketing Manager

  • Jan 2018 - Jul 2018

  Addison, IL • Develop and execute national dealer loyalty program, including sales and marketing tools for channel partners. • Drive the marketing strategy and support activities for the Dealer channel and lead all tactical support activities. • Lead marketing communication strategy and tactical execution for all new and existing product lines. • Develop and execute initiatives and programs including: webinars, conferences, co-marketing materials, social media, and email campaigns that build… Show more • Develop and execute national dealer loyalty program, including sales and marketing tools for channel partners. • Drive the marketing strategy and support activities for the Dealer channel and lead all tactical support activities. • Lead marketing communication strategy and tactical execution for all new and existing product lines. • Develop and execute initiatives and programs including: webinars, conferences, co-marketing materials, social media, and email campaigns that build pipeline through partner demand generation activities. • Develop and implement effective B2B Social Media plans and strategies to improve customer engagement. • Manage and standardize marketing assets by assessing needs for campaigns, print samples, displays, packaging and modifying accordingly. • Develop and implement effective B2B Social Media plans and strategies to improve customer engagement. • Drive consistent dealer communications that create brand advocacy, focus on sales results, transfer product knowledge, and improve selling skills • Create and implement print, digital and multi-media marketing materials that align with overall marketing strategy • Develop and analyze key channel initiative KPIs to ensure dealer loyalty program is meeting goals. • Drive the marketing strategy and support activities for industry trade show and events

• Sr. Marketing Specialist

  • Jan 2017 - Jan 2018

  Addison, IL

• Marketing Specialist

  • Jan 2015 - Jan 2017

  Addison, IL

• Dealer Marketing Associate

  • Oct 2013 - Jan 2015

  Addison, IL



EMKAY

• United States
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Marketing New Business Development Specialist

  • Sep 2012 - Oct 2013

  Itasca, IL -Supported 7 regional sales managers by qualifying sales leads and coordinating new sales prospect appointments -Conducted sales and marketing web demonstrations to qualified prospects -Created prospect and customer reports to assess progress in each sales region -Assisted and coordinated marketing campaigns to increase sales leads and new prospect appointments



Northeastern Illinois University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Student

  • May 2012 - Aug 2013

  Chicago, IL Achieved Masters in Business Management with specialty in Marketing



Chicago Bandits

• Advertising Services
• 1 - 100 Employee

• Chicago Bandits Ticket Intern

  • May 2011 - Aug 2011

  Marketed Chicago Bandits team Sold tickets to prospective customers Worked home games and managed ticket table Managed home game events and organized groups to attend



Niehoff & Company

• Marketing Clerical

  • Jan 2005 - Jan 2011

  Checked and organized legal international marketing documents both in English and Spanish Organized files so it was easier to find important legal documents Helped the company get ready for trade shows by creating product booklets, preparing the skids, and organizing prize giveaways Created address labels for customers