Growth Marketing Specialist

• Oct 2023 - Present

Growth Marketing Coordinator

• Dec 2021 - Oct 2023

Responsible for MAU - Monthly Active Users on Bees Bank-AMBEV App; •Cross channel acquisition and retention strategy - Paid Media, Email, Push Notification, SMS and WhatsApp - Transactional Relationship rules and Stickiness; •CRM management; •Monitoring and optimization of KPIs of paid media campaigns: ROAS, CAC, Purchases, CPA, conversion rate; •Marketing strategy & budget planning; •Ecosystem Partnership BEES Marketplace; •Management of agencies and 3rd party… Show more Responsible for MAU - Monthly Active Users on Bees Bank-AMBEV App; •Cross channel acquisition and retention strategy - Paid Media, Email, Push Notification, SMS and WhatsApp - Transactional Relationship rules and Stickiness; •CRM management; •Monitoring and optimization of KPIs of paid media campaigns: ROAS, CAC, Purchases, CPA, conversion rate; •Marketing strategy & budget planning; •Ecosystem Partnership BEES Marketplace; •Management of agencies and 3rd party partners; •Test & Learn Approach. Show less Responsible for MAU - Monthly Active Users on Bees Bank-AMBEV App; •Cross channel acquisition and retention strategy - Paid Media, Email, Push Notification, SMS and WhatsApp - Transactional Relationship rules and Stickiness; •CRM management; •Monitoring and optimization of KPIs of paid media campaigns: ROAS, CAC, Purchases, CPA, conversion rate; •Marketing strategy & budget planning; •Ecosystem Partnership BEES Marketplace; •Management of agencies and 3rd party… Show more Responsible for MAU - Monthly Active Users on Bees Bank-AMBEV App; •Cross channel acquisition and retention strategy - Paid Media, Email, Push Notification, SMS and WhatsApp - Transactional Relationship rules and Stickiness; •CRM management; •Monitoring and optimization of KPIs of paid media campaigns: ROAS, CAC, Purchases, CPA, conversion rate; •Marketing strategy & budget planning; •Ecosystem Partnership BEES Marketplace; •Management of agencies and 3rd party partners; •Test & Learn Approach. Show less

Growth Marketing Coordinator

• Jul 2021 - Nov 2021

Growth Marketing Specialist

• Jan 2021 - Jun 2021

Responsible for demand lead to inbound team - B2B; •Build an ABM framework that scaled across the market segments. •Create personalize account journeys that resulted in pipeline generation and closed business; •Build an strategic marketing planning for Omie platforms, with focus on companies and startups; •Campaign management on Hubspot - CRM; •Management online campaigns on Google Ads, Facebook Ads and Linkedin Ads.

Marketing Lead Analyst

• Dec 2018 - Jan 2021

Responsible for Honda.com.br/motos performance marketing strategies focused on attraction of leads - Always On Campaigns; •Responsible for delivering qualified leads through performance media to dealerships at Brazil level. •Lead the implementation of the new digital strategies for users to leverage the user experience in all journey, mainly focused on users. Resulting in an apport of budget; •Implementation of new performance-focused lead generation channels such as Criteo and InLoco… Show more Responsible for Honda.com.br/motos performance marketing strategies focused on attraction of leads - Always On Campaigns; •Responsible for delivering qualified leads through performance media to dealerships at Brazil level. •Lead the implementation of the new digital strategies for users to leverage the user experience in all journey, mainly focused on users. Resulting in an apport of budget; •Implementation of new performance-focused lead generation channels such as Criteo and InLoco Media; •Ensure the expansion and presence of the brand and category of motorcycles in the digital environment. •SEO/SEM project management; •Develop product and initiative positioning, value propositions that emphasize the impact of our solutions, tie into the greater product vision. Monitoring of market share by product category; •Collaborate across functions teams such devops, UX/UI, to develop highly effective strategies to improve customer experience. •Lead go-to-market planning and execution for successful product and business launches, working cross functionally and continuously refining/improving our go-to-market strategies; •Work closely with the Product team to influence and help shape the product roadmap to drive new features; •Report/created for managers of dashboards in Data Studio; •Sold out strategy in motorcycles with high inventory in the factory and in the dealers in the digital environment, with a focus on conversion into leads with the Planning and Commercial teams. Show less Responsible for Honda.com.br/motos performance marketing strategies focused on attraction of leads - Always On Campaigns; •Responsible for delivering qualified leads through performance media to dealerships at Brazil level. •Lead the implementation of the new digital strategies for users to leverage the user experience in all journey, mainly focused on users. Resulting in an apport of budget; •Implementation of new performance-focused lead generation channels such as Criteo and InLoco… Show more Responsible for Honda.com.br/motos performance marketing strategies focused on attraction of leads - Always On Campaigns; •Responsible for delivering qualified leads through performance media to dealerships at Brazil level. •Lead the implementation of the new digital strategies for users to leverage the user experience in all journey, mainly focused on users. Resulting in an apport of budget; •Implementation of new performance-focused lead generation channels such as Criteo and InLoco Media; •Ensure the expansion and presence of the brand and category of motorcycles in the digital environment. •SEO/SEM project management; •Develop product and initiative positioning, value propositions that emphasize the impact of our solutions, tie into the greater product vision. Monitoring of market share by product category; •Collaborate across functions teams such devops, UX/UI, to develop highly effective strategies to improve customer experience. •Lead go-to-market planning and execution for successful product and business launches, working cross functionally and continuously refining/improving our go-to-market strategies; •Work closely with the Product team to influence and help shape the product roadmap to drive new features; •Report/created for managers of dashboards in Data Studio; •Sold out strategy in motorcycles with high inventory in the factory and in the dealers in the digital environment, with a focus on conversion into leads with the Planning and Commercial teams. Show less

Online Media Analyst

• Jul 2017 - Nov 2018

Responsible for qualified paid media traffic at Sephora e-Commerce; •Analysis of campaigns in Google Search and Bing, display networks, affiliates, Outbrain, ROI Hunter, Onmotion, remarketing (Criteo and RTB House); •Social ADS (Facebook and Instagram) with focus on performance; •Relationship with influencers of the beauty market, definition of strategy with this channel, commissioning and actions; •Actions planning in partnerships with brands of Beauty, Skin and MakeUp in the… Show more Responsible for qualified paid media traffic at Sephora e-Commerce; •Analysis of campaigns in Google Search and Bing, display networks, affiliates, Outbrain, ROI Hunter, Onmotion, remarketing (Criteo and RTB House); •Social ADS (Facebook and Instagram) with focus on performance; •Relationship with influencers of the beauty market, definition of strategy with this channel, commissioning and actions; •Actions planning in partnerships with brands of Beauty, Skin and MakeUp in the development of cooperative campaigns focused on performance and conversion in the DotCom channel; •Media campaigns for retail, which generate traffic to SEPHORA stores (WazeADS, Google and Facebook)-familiarity with CPA, CPC, CPM or negotiation and payment via affiliate commissioning; •Area Budget Control; •Constant campaign optimization, report management in Google Analytics and results for quick and daily decision making-partnership with CRM team in segmentation of customer bases VIB (Very Important Beauty) and Beauty Club for campaign creation Assertive to the DotCom channel; •Partnership with merchandising team in the management of products released in the media. Ex. releases, best sellers. Show less Responsible for qualified paid media traffic at Sephora e-Commerce; •Analysis of campaigns in Google Search and Bing, display networks, affiliates, Outbrain, ROI Hunter, Onmotion, remarketing (Criteo and RTB House); •Social ADS (Facebook and Instagram) with focus on performance; •Relationship with influencers of the beauty market, definition of strategy with this channel, commissioning and actions; •Actions planning in partnerships with brands of Beauty, Skin and MakeUp in the… Show more Responsible for qualified paid media traffic at Sephora e-Commerce; •Analysis of campaigns in Google Search and Bing, display networks, affiliates, Outbrain, ROI Hunter, Onmotion, remarketing (Criteo and RTB House); •Social ADS (Facebook and Instagram) with focus on performance; •Relationship with influencers of the beauty market, definition of strategy with this channel, commissioning and actions; •Actions planning in partnerships with brands of Beauty, Skin and MakeUp in the development of cooperative campaigns focused on performance and conversion in the DotCom channel; •Media campaigns for retail, which generate traffic to SEPHORA stores (WazeADS, Google and Facebook)-familiarity with CPA, CPC, CPM or negotiation and payment via affiliate commissioning; •Area Budget Control; •Constant campaign optimization, report management in Google Analytics and results for quick and daily decision making-partnership with CRM team in segmentation of customer bases VIB (Very Important Beauty) and Beauty Club for campaign creation Assertive to the DotCom channel; •Partnership with merchandising team in the management of products released in the media. Ex. releases, best sellers. Show less

Marketing Analyst

• Dec 2015 - Apr 2017

Responsible for planning nd execution of campaigns that can generate new sales opportunities and leverage existing opportunities in digital campaigns for the e-Commerce channel. - B2B. •Interface between the commercial team and the product marketing team, aiming to build personalized campaigns; •Development of tracking and monitoring mechanisms for KPIS; •Domain on platforms for digital campaigns: Google Adwords and RD Station; •Sending/targeting of email marketing shots via All In… Show more Responsible for planning nd execution of campaigns that can generate new sales opportunities and leverage existing opportunities in digital campaigns for the e-Commerce channel. - B2B. •Interface between the commercial team and the product marketing team, aiming to build personalized campaigns; •Development of tracking and monitoring mechanisms for KPIS; •Domain on platforms for digital campaigns: Google Adwords and RD Station; •Sending/targeting of email marketing shots via All In Mail-annual planning and global management of the area's budget; •Creation of the annual plan of demand generation with estimate of results by campaign and projection of contribution to the sales pipeline; •Constant Interface with the team of database marketing and Content marketing in order to refine the needs of the sales pipeline. Show less Responsible for planning nd execution of campaigns that can generate new sales opportunities and leverage existing opportunities in digital campaigns for the e-Commerce channel. - B2B. •Interface between the commercial team and the product marketing team, aiming to build personalized campaigns; •Development of tracking and monitoring mechanisms for KPIS; •Domain on platforms for digital campaigns: Google Adwords and RD Station; •Sending/targeting of email marketing shots via All In… Show more Responsible for planning nd execution of campaigns that can generate new sales opportunities and leverage existing opportunities in digital campaigns for the e-Commerce channel. - B2B. •Interface between the commercial team and the product marketing team, aiming to build personalized campaigns; •Development of tracking and monitoring mechanisms for KPIS; •Domain on platforms for digital campaigns: Google Adwords and RD Station; •Sending/targeting of email marketing shots via All In Mail-annual planning and global management of the area's budget; •Creation of the annual plan of demand generation with estimate of results by campaign and projection of contribution to the sales pipeline; •Constant Interface with the team of database marketing and Content marketing in order to refine the needs of the sales pipeline. Show less

Marketing Analyst

• May 2014 - Nov 2015

•Control of the web demand generation operation and events, aiming to increase the generation of leads; •Interface with suppliers; implementation of new operating mechanisms that generated increased productivity in the channels; •Productivity analysis of channels and reporting on campaign results; •Follow up mechanisms with the commercial area, aiming to increase the ROI on the generated leads; •Planning of marketing actions aimed at the B2B audience. •Control of the web demand generation operation and events, aiming to increase the generation of leads; •Interface with suppliers; implementation of new operating mechanisms that generated increased productivity in the channels; •Productivity analysis of channels and reporting on campaign results; •Follow up mechanisms with the commercial area, aiming to increase the ROI on the generated leads; •Planning of marketing actions aimed at the B2B audience.