Experience

From The Future
• United States
• Advertising Services
• 1 - 100 Employee
• Technical Analytics Architect

  • Jul 2023 - Present


Flying Cloud Marketing

• Marketing Consultant & Founder

  • Aug 2021 - Present

  I help businesses understand how their marketing campaigns contribute to website conversion.



Stripe

• United States
• Software Development
• 700 & Above Employee

• Program Manager, Website Analytics

  • Dec 2021 - Nov 2022

  In my role on the marketing technology team, I was responsible for website analytics & tagging across all Stripe subdomains. Some projects I'm most proud of are: - Migrating Google Analytics tags across all web surfaces from Universal Analytics to GA4. - Serving as the main point of contact for 200+ Google Analytics users. - Collaborating with Performance Marketing to create new audience segmentation capabilities by modifying pixel code. - Working cross-functionally with… Show more In my role on the marketing technology team, I was responsible for website analytics & tagging across all Stripe subdomains. Some projects I'm most proud of are: - Migrating Google Analytics tags across all web surfaces from Universal Analytics to GA4. - Serving as the main point of contact for 200+ Google Analytics users. - Collaborating with Performance Marketing to create new audience segmentation capabilities by modifying pixel code. - Working cross-functionally with engineering, product, design, & marketing teams to ensure consistent data quality across every Stripe web surface. Show less



Dealer Teamwork LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Product & Solutions Management Director

  • Sep 2020 - Aug 2021

  Dealer Teamwork is a SaaS company that allows car dealers to syndicate marketing content across their website, PPC, and Social campaigns. In this role, I worked closely with developers to design solutions, create product roadmaps, and coordinate releases of new features and bug fixes. I also used SQL to design client-facing reports and dashboards in Metabase that were used by 400+ clients.

• Director of Media Strategy

  • Aug 2019 - Sep 2020

  I managed a team of 7-10 performance marketers, supporting them with technical troubleshooting, campaign optimization strategies, and client communication. To stay on top of industry best practices, I partnered with representatives from Google, Microsoft, and Facebook, using their feedback to help inform our company's media strategy.

• Senior Search Strategy Analyst

  • Apr 2019 - Aug 2019

  In this role, I managed a wider variety of paid search campaigns. In addition to individual client accounts, I designed national & regional campaigns for automotive OEM partners.

• Search Lead

  • Apr 2018 - Apr 2019

  Eden Prairie, MN In addition to managing a book of paid search accounts, I focused the training & development of 4-6 other Search Managers on the team. Through the creation of documentation on best practices and a streamlined onboarding process, we were able to train new Search Managers to be ready to have accounts of their own within only a few weeks.

• Search Manager

  • Apr 2017 - Apr 2018

  Eden Prairie, MN I managed paid search campaigns (Google Ads & Microsoft Ads) & Google Analytics implementations for 50-70 clients at a time, including: - Designing campaign structure, ad copy, and targeting strategy - Integrating paid search campaigns with Google Analytics audiences & conversions - Auditing website landing pages to find opportunities to improve SEO performance - Troubleshooting website tagging issues - Participating in client review calls to report on campaign performance



CLUES

• United States
• Individual and Family Services
• 1 - 100 Employee

• Event Marketing Coordinator

  • May 2016 - Sep 2016

  Greater Minneapolis-St. Paul Area CLUES is Minnesota’s largest Latino-led nonprofit organization, founded in 1981. Their work is to ensure the advancement of social and economic equity and wellbeing for Latinos in Minnesota. I created marketing materials for print, email, and social campaigns to promote Fiesta Latina 2016.



Starbucks

• United States
• Retail
• 700 & Above Employee

• Barista

  • Feb 2014 - Jun 2016

  Greater Minneapolis-St. Paul Area Helped each and every customer find a small piece of joy in their day, one pumpkin spice latte at a time.



RWS inovia

• United States
• Legal Services
• 1 - 100 Employee

• Marketing Intern

  • Jun 2013 - Aug 2013

  New York, NY