Amanda Croteau
Player Services Manager at WM Phoenix Open- Claim this Profile
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Bio
Experience
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WM Phoenix Open
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United States
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Non-profit Organizations
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1 - 100 Employee
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Player Services Manager
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Apr 2015 - Present
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Tournament Services Manager
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Sep 2011 - Mar 2015
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Marketing Manager
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Jul 2010 - Jul 2011
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bell+funk
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United States
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Advertising Services
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1 - 100 Employee
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Consultant
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Jan 2010 - Jul 2010
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Funk/Levis & Associates
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United States
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Advertising Services
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1 - 100 Employee
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Media Buyer / Account Manager
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Aug 2008 - Jan 2010
- Developed and executed strategic media plans including traditional, interactive and social media marketing - Negotiated and placed all media buys - Monitored the media marketplace to stay abreast of trends and best practices, identified opportunities and emerging trends - Assisted with brand development, conceptual work and copywriting - Prepared creative briefs to ensure that design remained consistent with the overarching brand identity of an organization - Developed and executed strategic media plans including traditional, interactive and social media marketing - Negotiated and placed all media buys - Monitored the media marketplace to stay abreast of trends and best practices, identified opportunities and emerging trends - Assisted with brand development, conceptual work and copywriting - Prepared creative briefs to ensure that design remained consistent with the overarching brand identity of an organization
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Spark
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Education Administration Programs
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Media Manager
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May 2003 - Aug 2008
- Managed day-to-day accounts by monitoring spending, competition and effectiveness of media plans - Analyzed results of media efforts and developed measures of success - Established best practices for media planning and buying processes and competitive media analysis - Managed media campaigns up to $5M - Responsible for media research, negotiations, and the development and execution of media plans - Conferred with media representatives to asses best placement, ensure optimum use of budgeted funds and monitor quality and contractual integrity of media - Reconciled media invoices, make-goods and credits Show less
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Education
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Arizona State University
Bachelor of Arts (B.A.), Communication