Amanda Croteau

Player Services Manager at WM Phoenix Open
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Contact Information
us****@****om
(386) 825-5501
Location
Phoenix, Arizona, United States, US

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Player Services Manager
      • Apr 2015 - Present
    • Tournament Services Manager
      • Sep 2011 - Mar 2015
    • Marketing Manager
      • Jul 2010 - Jul 2011
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Consultant
      • Jan 2010 - Jul 2010
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Buyer / Account Manager
      • Aug 2008 - Jan 2010

      - Developed and executed strategic media plans including traditional, interactive and social media marketing - Negotiated and placed all media buys - Monitored the media marketplace to stay abreast of trends and best practices, identified opportunities and emerging trends - Assisted with brand development, conceptual work and copywriting - Prepared creative briefs to ensure that design remained consistent with the overarching brand identity of an organization - Developed and executed strategic media plans including traditional, interactive and social media marketing - Negotiated and placed all media buys - Monitored the media marketplace to stay abreast of trends and best practices, identified opportunities and emerging trends - Assisted with brand development, conceptual work and copywriting - Prepared creative briefs to ensure that design remained consistent with the overarching brand identity of an organization

    • Education Administration Programs
    • Media Manager
      • May 2003 - Aug 2008

      - Managed day-to-day accounts by monitoring spending, competition and effectiveness of media plans - Analyzed results of media efforts and developed measures of success - Established best practices for media planning and buying processes and competitive media analysis - Managed media campaigns up to $5M - Responsible for media research, negotiations, and the development and execution of media plans - Conferred with media representatives to asses best placement, ensure optimum use of budgeted funds and monitor quality and contractual integrity of media - Reconciled media invoices, make-goods and credits Show less

Education

  • Arizona State University
    Bachelor of Arts (B.A.), Communication
    1999 - 2003

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