Experience

Vintage Wine Estates

• United States
• Beverage Manufacturing
• 100 - 200 Employee

• Director of Business Partnerships and Operations, Vinesse

  • Jan 2022 - Present

  • Contributed to the successful sale of Vinesse to Vintage Wine Estates for $14M, while advancing within the DTC organization to support all areas of marketing, sales, customer experience and operational function, specifically supporting Vinesse growth and integration into its new parent company. • Manages in-house and vendor operations, including organizing schedules, campaign calendars and customer experience, both in-person and online. • Supervises a team of between 10 and 15 sales employees and resolves any issues by utilizing problem solving and communications skills. • Controls the annual budget creation, management and budget target achievement, and anticipates expenses for Vinesse’s digital marketing efforts, partnership marketing and in-house marketing accounting for over 60% of the revenue. • Directs retention strategies throughout the entire lifecycle of marketing, including digital, in-shipment and print efforts accounting for over 25% of the company’s yearly revenue. • Acts as point of contact for all projects and day-to-day operational support, including daily stand-ups with Finance, Marketing, and IT to ensure continued project progress. • Leads project initiatives, including a successful migration from our past 3PL vendor to moving to an in-house logistics. • Continued all Senior Marketing Manager responsibilities listed below, focusing primarily on Account Management for the growing list of over 35 partners, while also being the Business Development contact for successful partnership launches, including the Travel + Leisure Wine program in 2022. Show less



Vinesse

• Beverage Manufacturing
• 1 - 100 Employee

• Senior Marketing Manager

  • Apr 2017 - Jan 2022

  • Achieved consistent results and ROI within the entire Vinesse Marketing space, with a strong emphasis on digital brand management and partner relations. • Contributed to the development of the company from its start-up phase to what is today a six-figure revenue organization today. • Conducted all aspects of new product development from conception through the entire lifecycle of the product.• Compiled industry, competitive, and forward-looking intelligence data to facilitate strategy development and optimization.• Created the annual marketing budget and all aspects of marketing, which includes vendor relations, brand development, creative execution, promotion development and implementation and digital presence, among other things. • Organized and managed the accounts and sales of over 50 global affinity and loyalty partners, including Fortune 500 companies, with notable names including United Airlines, Delta Airlines, American Airlines. During my tenure, the company saw a 40% partnership growth. • Enhanced partner experiences with excellent customer service by utilizing strong communication skills and regularly revision product knowledge.• Supervised the execution of all in-house and partner marketing strategy and plans, with an eye on exceeding revenue projections, while also focusing on ROI.• Appointed person of contact within the organization for all Finance, Marketing, Operations and IT needs and projects, focused on ensuring efficient, successful, and innovative marketing experiences with a goal of utilizing new channels, platforms and working on a revenue-first model. Show less

• Partner Marketing Manager

  • Jul 2011 - Apr 2017

  • Oversaw the production of goods and provisions of services. • Primary point of contact for all employees and franchise subcontractors.• Headed the successful growth and development of marketing partnership opportunities and club program operations for Vinesse. • Developed and executed appropriate budgetary plans to align with business forecasts.• Managed the accounts of over 35 global affinity and loyalty partners, with notable names including Hilton Hotels, Best Buy, United Airlines, American Airlines, Delta Airlines and US Airways. • Coached and developed teams to success by providing feedback focusing on behaviors and results that drove learning and performance.• Developed strategic marketing campaigns and used new marketing channels to increase profits for both Vinesse and the partner. • Contributed to the development of new products by collaborating with designers and colleagues to reach best possible decisions.• Developed strategic brand plans, including objective, strategy, and tactics, ensuring brand growth goals are met. This includes ROI evaluations, analysis of past results, financial projections and recommendations for future campaigns. Show less

• Marketing Coordinator

  • Dec 2005 - Jun 2011

• Customer Service Representative

  • Aug 2005 - Dec 2005