Amanda Brooks

Social Media and Marketing Assistant at My Viva Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Edmonton, Alberta, Canada, CA
Languages
  • Spanish Limited working proficiency
  • English Native or bilingual proficiency

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Bio

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Ivana Dobrijevic

I have the utmost admiration for Amanda and her ability to act as a contributing and proactive team member. She offers excellent problem solving skills, productive ideas and actively participates in team meetings. Amanda impressed me with her expertise in design, brand stewardship, and content creation that has successfully enhanced our organizations social media presence and public recognition. She is reliable, creative, and executes deliverables on time and with high quality. I strongly believe in Amanda's capabilities and am certain she would be a wonderful addition to any team.

Martina Elegino

Amanda has been the PR and marketing genius that we needed on our team! She is an asset and has brought tremendous value through her creativity, commitment, and positive attitude. She never fails to amaze us with her big and bold ideas and has made a dramatic difference to the brand of the Network of Empowered Women. I would recommend Amanda for any position she applies for in her future and cannot wait to see her make big moves in the marketing world!

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Credentials

  • Exploring Photography: Finding Your Style
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Photography Foundations: Lenses
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Social Media Marketing Foundations
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Digital Marketing Mastery
    DigitalMarketer
    Aug, 2020
    - Nov, 2024

Experience

    • Canada
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Social Media and Marketing Assistant
      • May 2021 - Present

      - Managing social media and marketing strategy for both My Viva and Revive Wellness brands, and respective social media calendars for both companies- Assists in ad campaign management on Google Ads and drip email marketing campaigns on ActiveCampaign- Compiles regular analysis of audience information and demographics, and success of existing social media projects- Collecting and curating on-brand text, image, and video content for all social media accounts- Supports marketing team with newsletter, transcription, database entry, video editing, and design tasks- Assists in ensuring an friendly app and website user interface

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager
      • Jan 2022 - Mar 2022

      InCreative.Co is a creative agency / collective hybrid that’s made it comfy to connect with creatives and their services. In Creative Company designed a new membership-based model to fill the gap between freelancer, creative agency, and client by operating as a collaborative collective of mostly women and non-binary creatives.I was brought on by the Co-founder Yelle Belle through FLIK as an Apprentice focused on Social Media Management. I am responsible for implementing their social calendar across platforms and creating Reel content myself.

    • United States
    • Retail
    • 700 & Above Employee
    • Campus Representative
      • Jul 2019 - Aug 2021

      - Acted as the liaison between the Victoria’s Secret Pink executive offices and collegiate students at the University of Alberta providing feedback and insight into their target audience- Regularly corresponded with Victoria's Secret Pink's Marketing HQ - Managed and recruited a team of 13 women. Oversaw, supported, and strategized various team portfolios including social media, sponsorship management, event planning, outreach, photography/videography, etc- Planned and executed all @vspinkalberta events, organizing an average of 4 a semester- Specialized in sponsorship management and collaborated with various student organizations, charities, and local businesses (Red Bull, GPMakeup, Doughnut Party, Remedy Cafe, Kind Ice Cream, 5 Days For the Homeless, and The Canadian Health Mental Association Student Group) - Top 3 Performing Schools (in a program of 150+ participating campuses) for 2019 Panty Frenzy Party & 2020 Galentine's Day In-store Event- Top 11 Performing Schools overall for the Spring 2020 semester- Created creative content, developed and executed various digital marketing strategies, and managed the social media channels for @vspinkalberta which has amassed over 2,000 followers- Personal content republished to various VS Pink social media handles (with an 8 million base following) gaining over 36,000 likes- One of 25 representatives chosen to participate in VS Pink Marketing "We Are Pink" photo and video campaign shoot in Ohio

    • Social Media Coordinator
      • Sep 2018 - Aug 2021

      - Managed @vspinkalberta social media platforms, directly responsible for the digital promotion of events, giveaways, and creative marketing campaigns- Planned, directed, and assisted in photography for seasonal photoshoots purposed for @vspinkalberta content - Utilized editing software such as Adobe Lightroom and Adobe Photoshop to edit photography and create digital posters to market events - Achieved average increase of 140 new followers per month - Increased traffic to social media pages, increased 65% via social media strategy compromising Instagram, Twitter, Facebook, and Youtube

    • Canada
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Street Team Member
      • Jan 2020 - Sep 2020

      - Worked under the Explore Edmonton Tourism division and specialized in street marketing.- Conducted on-site marketing surveying for tourism research for the City of Edmonton, surveying around 30 people an hour - Worked under the Explore Edmonton Tourism division and specialized in street marketing.- Conducted on-site marketing surveying for tourism research for the City of Edmonton, surveying around 30 people an hour

    • Canada
    • Mental Health Care
    • 1 - 100 Employee
    • Community Marketing Manager
      • Aug 2020 - Aug 2020

      - Oversaw company's social media, online community, and customer success strategies with a total audience of over 180k - Sourced, scheduled, posted, and monitored all social media posts- Measured and optimized the success of social media strategy- Created and managed online community strategy, focusing on the collection of data and feedback

    • Influencer Marketing Manager
      • Apr 2020 - Aug 2020

      - Strategized, managed, and executed user acquisition across various social media channels with a focus on influencers and creative partnership campaigns- Organized and communicated directly with partners on all logistical items pertaining to partnerships (scheduling, invoices, etc)- Analyzed campaign performance and assembled data to identify successes and areas forimprovement with influencer marketing tactics- Created strategic marketing reports for management on creative ways to exponentially grow user acquisition rates- Monitored, optimized, and reported on campaign performance regularly

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2020 - Aug 2020

      - Developed, implemented, and managed company social media strategy - Monitored SEO and user engagement, as well as, suggested content optimization- Assisted in copywriting tasks by developing and maintaining a clear and consistent brand voice throughout TallMoi's social media channels, adhering to used style guides - Developed, implemented, and managed company social media strategy - Monitored SEO and user engagement, as well as, suggested content optimization- Assisted in copywriting tasks by developing and maintaining a clear and consistent brand voice throughout TallMoi's social media channels, adhering to used style guides

    • Canada
    • Retail
    • 1 - 100 Employee
    • Digital Marketing and Content Creation Intern
      • May 2020 - Aug 2020

      - Crafted digital marketing strategy to elevate Floc Boutique's brand identity, organic traffic, and sales- Responsible for photography and photo editing purposed for advertising products on social media and the website- Designed and maintained website layout and assets on Shopify - Crafted digital marketing strategy to elevate Floc Boutique's brand identity, organic traffic, and sales- Responsible for photography and photo editing purposed for advertising products on social media and the website- Designed and maintained website layout and assets on Shopify

    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Sales Specialist
      • May 2018 - Sep 2019

      - Trained in back stock, inventory, merchandising, shipment and receiving where I processed an average of 150 items to package and fulfill orders, and on cash where I processed an average of 200+ orders a day - Trained in back stock, inventory, merchandising, shipment and receiving where I processed an average of 150 items to package and fulfill orders, and on cash where I processed an average of 200+ orders a day

    • Barbados
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Advisor
      • Jul 2015 - Feb 2017

      - Worked in a commissioned based sales environment where I regularly surpassed my sales quota goals ($1,000-$1,500)- Assisted in marketing efforts while building rapport in sales and connecting with customers - Performed daily department tasks including stocking, pricing markdowns, transferring merchandise, inventory control, and processing transactions - Worked in a commissioned based sales environment where I regularly surpassed my sales quota goals ($1,000-$1,500)- Assisted in marketing efforts while building rapport in sales and connecting with customers - Performed daily department tasks including stocking, pricing markdowns, transferring merchandise, inventory control, and processing transactions

Education

  • University of Alberta
    Bachelor's degree, Marketing and International Business
    2017 - 2022

Community

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