Amanda Bailey-Au, PMP
Consultant, Client Insights - Healthcare Vertical at Circana- Claim this Profile
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Bio
Credentials
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Project Management Professional (PMP)
Project Management InstituteFeb, 2015- Nov, 2024 -
Prosci Change Management Advanced Certification
ProsciMay, 2009- Nov, 2024 -
Prosci Change Management Basic Certification
ProsciAug, 2007- Nov, 2024
Experience
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Circana
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Market Research
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700 & Above Employee
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Consultant, Client Insights - Healthcare Vertical
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Jan 2023 - Present
Formerly IRi Formerly IRi
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IRI
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United States
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Market Research
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700 & Above Employee
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Consultant, Retail Gateway Sales
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Dec 2019 - Jan 2023
• Dedicated Retail Sales lead for multiple Gateways including Albertsons, SEG, Casey’s, BevMo! Speedway, and Rite Aid as an active retail sales lead to grow revenue and user adoption among these gateways that include data assets of POS, Supply Chain, FSP/Loyalty, Panel, and ShopperSights.• Grew Albertsons and SEG by 10-14% year over year in Gateway Sales revenue using customized case studies and showcasing a ROI and client profitable insights using the Gateway technology• Stood up Casey’s Collaboration Gateway from concept, blueprint, to commercialization with an anticipated plan target of $1.5MM while generating annualized revenue as $3.9MM with 20 dedicated early adopters.• Utilized Gateway team resources for continuous education opportunities to drive strong adoption and increased usage including 1:1 white glove treatment with Vendor Work Sessions, all inclusive Chalk Talks for a broader audience, individual Supplier kick-off meeting for all new Suppliers, and off cycle consulting hours with a dedicated team of experts providing live customized case studies focusing on the client’s chosen category in Unify.• Manage all financial tracking for 2-6 Retail Gateways for over the past 2 years including a pipeline tracker and goal to close out remaining revenue for the calendar year.• In all Gateways, have demonstrated a live in Unify, customized case study to Suppliers when showcasing the power of the above respective Retailers/Gateways. Those live case studies showcase best practice reporting plus an immediate ROI demonstrating that the Gateway will pay for itself by acting on those immediate, actionable insights included in the one-hour case study.• Completed key strategic planning and top to top presentations for Retailer meetings showcasing growth, innovation, strategic revenue growth planning, while protecting & serving current suppliers and closing new supplier partners. Show less
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Consultant, Solutions Training and Adoption
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Jan 2017 - Dec 2019
• Expert across the IRI solution portfolio, which include Unify Web, Unify Office, Shopper Sights, and Retail Gateways. In addition, expert for POS, Consumer Panel (CSIA), Frequent Shopper Data (FSP), and Supply Chain Data.• Earned Unify Master Certification demonstrating professional mastery of POS, Consumer Panel, Frequent Shopper Data and Other Insights Tools• Planned and Delivered Instructor lead in person and virtual trainings, particularly those focused on using the IRI Solutions portfolio including IRI’s revolutionary Liquid Data platform to maximize insights.• Ensured that clients derived maximum business value possible from the Advantage solution and maximize the ROI of their technology investment by enhancing existing course curriculum and developing and impactful content that can be implemented across the broader marketplace.• Created courses about how to utilize technology solutions and data to answer business questions incorporating POS, Panel (CSIA), FSP, and Supply Chain data and metrics.• Delivered engaging and impactful training programs to all levels within IRI’s client base, partnering with numerous manufacturers across multiple functions including; Sales, Marketing, Shopper Insights and Category Management.• Designed Retail Vendor reports using Unify web for FSP, POS, and Consumer Panel that allowed them to quickly identify business opportunities using many of Unify Web’s visualizers.• Identified and Prepared client specific business insights prior to each training providing a more impactful training session.• Forged strong relationships with retailer partners, including Speedway, 7 Eleven, Kroger, and Ahold-Delhaize.• Excellent external client facing skills and a master of internal collaboration and coordination, including Client Solutions, Retail Client Solutions, Strategic Solutions Group, Consumer & Shopper Insights group, Consulting & Innovation group and the broader Training group and overall Operations organization. Show less
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Market6
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United States
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Retail
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1 - 100 Employee
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Director of Delivery and Change Management
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Aug 2015 - Apr 2016
New Business End to End Solution Implementations • Designed and Implemented a Strategic New Retailer Solution Deployment Plan integrating Project and Change Management with primary focus on Sponsorship/Stakeholders • Implemented Change Management Strategies across functional teams to ensure on time delivery, under budget, and high end user adoption • Drove increased Organizational Sponsorship, both internally and externally, resulting in significantly improved business results Show less
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Kraft Heinz
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United States
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Food and Beverage Services
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700 & Above Employee
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Sales Systems Project & Change Management (Communications), IS Service Delivery, Sales
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Aug 2010 - Sep 2014
Kraft Foods Integrated Planning Tool (K-Plan)• Led end to end Project Development and Implementation of continuous improvement and simplification enhancements to Kraft’s primary trade planning tool impacting nearly 1,000 sales users• Delivered Kraft’s first ever integrated planning tool for use with Agency Sales Partners• Developed New Item Planning Process harmonized with Kraft’s Integrated Business Planning Process (IBP)• Delivered integration of trade planning data into Kraft Sales P&L Reporting, facilitating improved profitability and ROI of trade funding • Led Change Management, Communication and Deployment of Kraft’s Enhanced Trade Reporting System• Developed Executive Sponsorship and Change Network to ensure successful implementation of this significant systems changeKraft I-Sell Retail Selling System• Implemented High Performance Kraft Retail Selling System processing over $5B in annual direct sales • Facilitated increased speed and agility within Sales through integrated visibility of daily Sales transactions• Delivered Integrated System Enhancements, Upgrades and Deployments, resulting in annualized savings of over $200M for Kraft Foods.• Developed and Implemented Innovative Project Delivery Plans, Release and Change Management Best Practices resulting in minimal end user impact while driving significant user adoption and utilization Show less
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Change Management and Communications Leader – Change Services
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Mar 2008 - Sep 2014
• Developed 360 degree, holistic communications strategy for major trade planning system enhancements that effectively focused end users on personal benefits (“what’s in it for me”), while minimizing the negative perceived impact of the change• Implemented Prosci’s Change Management and Communication methodology across all Sales Business Process initiatives, resulting in significantly improved management of the “People Side of Change” at Kraft Foods• Implemented Change Management process across numerous IS initiatives Show less
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Systems Project Leader – Market to Consumer for Grocery Business Unit
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Jul 2007 - Aug 2010
• Partnered with AC Nielsen to build and implement industry leading marketing capabilities that delivered a competitive advantage by enabling superior analytical capabilities in the US while transforming Consumer and Shopper Insights• Contributed to building a high performing organization by developing and facilitating AC Nielsen and Kraft Database Reporting training for newly hired or transferred Kraft employees• Implemented Change Management and Communications initiatives, focusing on training and adoption for the Grocery Business Unit pilot group and Total Kraft Foods rollout of AC Nielsen’s Consumer Shopper Insight tool Show less
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IRI
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United States
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Market Research
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700 & Above Employee
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Client Database Management, Project Manager
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Feb 2003 - Jul 2007
• Lead and performed data quality analyses for the Confections industry with Hershey being primary client• Proactively identified continuous improvement opportunities of Client Database Management Processes.• Consistently created and implemented strategies for Process Improvements delivering Overall Cost Reduction• Generated Customized Sales/New Item reports enabling advanced ROI analysis for key CPG industry clients
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Technical, UNIX/Proprietary Software Programmer
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Mar 1999 - Feb 2003
• Created various UNIX based programs to customize databases for Top Tier Alcoholic Beverage Clients, including Diageo, Gallo, Anheuser Busch, and Robert Mondavi• Worked with cross-functional teams to identify and resolve data issues, reducing client-visible errors• Collaborated on a Six Sigma team to develop Best Practices that streamlined and improved daily/monthly processes
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Education
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2001 - 2003
University of Tennessee-Knoxville
Bachelors of Science, Ecology and Evolutionary Biology -
2005 - 2007
University of Phoenix
Masters in Secondary Education, Biology -
Sullivan South High School
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