Senior Product Marketing Manager

• Jan 2021 - Present

Senior Associate, Category Management

• May 2019 - Jan 2021

Senior Associate, Category Management, Product Marketing Lead

• May 2019 - Jan 2021

• Complete P&L ownership of $5M entertainment category, overseeing 12K products and 500 brands, growing topline performance by 25% while improving profitability by $400K. • Spearheaded go-to-market Walmart Stores launch in 50 Walmart US stores with $3.5M in forecasted omnichannel revenue, exceeding expectations by 194%; partnered with 11 major entertainment brands, including Samson and American DJ on 37 items and 27 product types. • Collaborated cross-functionally with Planning, Site Merchandising, Marketing, and Supply Chain to create wireframes and user flow diagramming for on-site and mobile category pages, prioritizing content by business impact while easing navigation experience for customers, improving SEO visits by 475% and SEM visits by 250%. • Partnered with Jean Paul USA brand to create and launch four Walmart-exclusive products tailored to customer preferences; developed marketing plan through A/B testing to improve search/orderability, generating $30K in additional revenue. • Led creation of landing page for D’Addario brand; oversaw assortment curation, performance ads, and review syndication through Bazaarvoice. Managed Walmart feature on D’Addario website, driving $1M uptick in omnichannel revenue. • Awarded certificate for outstanding commitment, leadership, and service as Chair of Latinx Associate Resource Group. Show less

Regional Account Manager

• Jul 2018 - Apr 2019

• Promoted after 11 months from Account Executive; ranked in top three out of 45 account executives.• Mentored and oversaw group of five account executives through training and sales process, including best-performing account executive in 2018 fall class.• Collaborated with engineers to present AI-based cybersecurity product to prospective clients; educated clients regarding new product launches.

Cyber Security Account Executive

• Jul 2017 - Apr 2019

Darktrace is the world’s leading machine learning company for cyber security, having developed AI algorithms that mimic the human immune system to defend enterprise networks of all types and sizes. Created by mathematicians from the University of Cambridge, Darktrace’s Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal’ for all devices and users, updating its understanding as the environment changes. By applying its unique, unsupervised machine learning, Darktrace has identified 30,000 previously unknown threats in over 2,400 networks, including zero-days, insider threats and subtle, stealthy attacks. The company has experienced 600% year-on-year revenue growth. With 400 employees in 24 offices and dual headquarters in San Francisco and Cambridge UK, Darktrace was named ‘Best Security Company of the Year 2016,’ ‘Bloomberg Innovator,’ and ‘GSN Homeland Security’ award winner. The company’s valuation is $.5 billion and its investors include KKR, Softbank, Summit, Invoke Capital, and Samsung. Show less

Clark Relationships Science Laboratory & Canine Cognition Center Research Assistant

• Jan 2014 - Dec 2016

Yale Athletics Marketing Assistant

• Jan 2016 - Aug 2016

Office of Development, Alumni Fund Assistant

• Jan 2014 - Dec 2015

Summer Intern

• Jun 2016 - Sep 2016

Talent Intern

• Jun 2015 - Jul 2015

Legal Intern

• May 2015 - Jun 2015