Associate Project Manager

• Mar 2022 - Present

• Partner with education and civic based foundations to lead 30+ online fundraising campaigns per year, resulting in Giving Days that have collectively raised over $200 million in funding for higher-ed institutes, K-12 schools, and local communities • Own each project from goal setting to debrief, continuously drawing on analysis from past campaign performance to assist clients with improving their effectiveness at stewarding supporters for the purpose of increasing online donation volume • Effectively handle communication between clients and internal teams such as development, marketing, and customer success, responding to technical and non-technical questions in an effort to support product implementation during the project life cycle • Deliver both in-person and virtual product demonstrations while curating customer feedback about the GiveGab software and value proposition to help continually improve the platform and fundraising offerings available Show less

Associate Project Manager

• Feb 2022 - Mar 2022

Media Planning Supervisor - M&M’S

• Jun 2021 - Jan 2022

• Lead strategic media planning process across traditional & digital channels, totaling $80MM in budgets – serving as primary POC for clients• Analyzed research to develop refined audience strategy, working closely with business science, programmatic and social investment to understand audience sizes on respective platforms and identify opportunities for targeting with custom creative vs broad demo.• Contributed to brand growth by prioritizing reach-driving tactics and contextually relevant partnerships to amplify new Core purpose messaging, highlight Crunchy Cookie launch, and win at Seasonal.• Collaborated with key agency partners to develop integrated brand strategies across PR, Shopper and Creative • Actively managed, trained and motivated a team of a Planner and Assistant to ensure day-to-day responsibilities were met and personal growth goals for each were achieved. Show less

Media Planner - Skittles & Starburst

• May 2020 - Jun 2021

• Managed day-to-day plan changes, including maintaining/updating budgets, confirming reach goals/deliveries and providing recommendations for optimizations throughout the year.• Client communications lead for various brand initiatives and partnerships, inclusive of WWE, BRAT TV, and Ru Paul’s Drag Race. Collaborated extensively with investment teams for each campaign to maintain or adjust media elements and develop wrap reports to share with clients at the conclusion of each program.• Direct manager to media planning assistant, working to develop their skills in creating, updating and presenting plans.• Lead for weekly client status meetings, also working with various internal and external agency partners to aid in the development of 360 cross channel marketing plans to meet client objectives. Show less

Assistant Media Planner - Twix, 3 Musketeers, Milky Way

• May 2019 - Apr 2020

• Assisted in development and management of media plans, specifying which forms of media would be used to effectively reach target audiences.• Actively collaborated with various investment teams to track plan changes, budget updates and spreadsheets.• Utilized syndicated research to help analyze the competitive landscape for quarterly and annual competitive analysis.

Graduate Assistant

• Aug 2018 - May 2019

MARS Summer Media Planning Intern

• Jun 2018 - Aug 2018

· Assisted teams in adjusting brand flowcharts to reflect the updated vehicle hierarchy in Mediatools · Prepared agency and brand MFAs for each P-period · Helped complete digital reconciliations for various brands on a monthly basis · Collaborated with a subset group of interns to develop a competitive media plan based on the 2018 Young Lions brief · Participated in various vendor meetings to discuss media options for the brands at hand · Worked with different agency accounts to develop ideas for new activations, contribute to focus groups and generate content · Researched various media channels to help provide recommendations for a request submitted by the Cocoavia brand team Show less

Social Media/Marketing Assistant

• Sep 2016 - May 2018

· Generate creative content for social media platforms in an effort to increase customer engagement and awareness · Maintain positive customer relationships through the use of a CRM and project management software system · Manage lead generating website accounts in order to build company’s network of clientele · Create templates to be utilized in company projects in an effort to maintain organization for the duration of the project · Design marketing materials to be distributed at trade shows and expositions, showcasing the company’s core divisions Show less

Retail Sales Associate

• Aug 2012 - Dec 2016

· Performed managerial duties which included opening and closing the store, closing out the register, and making deposits · Designed and arranged window and table displays, created and implemented store promotions, and conducted yearly inventory · Contributed to decisions regarding merchandise orders and created merchandise order forms to be sent for purchase on excel · Maintained positive customer relationships through consistent and thorough advising to effectively meet client needs Show less

Summer Camp Counselor

• Jul 2015 - Aug 2016

· Supervised and lead children ages 5-14 through daily recreational activities and camp field trips · Assisted in the planning and implementation of daily activities, games, and lessons for the children · Ensured the safety and wellbeing of the campers and helped maintain cleanliness of the campsite · Used various positive-reinforcement behavior approaches for campers depending on age groups · Encouraged the use of conflict-resolution techniques amongst the campers · Facilitated children in building and maintaining new relationships · Communicated with parents/guardians to provide feedback regarding their children Show less