Digital Marketer

• Nov 2021 - Present

Digital Marketing Producer

• Jul 2020 - Nov 2021

Digital Marketing & Project Manager

• Oct 2017 - Sep 2019

• Defined the partnership with Fido for the XTRA program and coordinated the campaign delivery every Thursday with tight deadlines. This includes collaborating with multiple affiliates, partners, vendors, like Dell, Frank and Oak, Hello Fresh and Fido Team to create exclusive offers, design web asset and report metrics. • Tracked, defined and reported usage data for various departments and partners by using Google Analytics, CRM, UTM, Affiliates’ platforms and emails. • Elaborated online and offline communication touchpoints (support and sales documentation, email content, web banners, communication kit). • Working closely with the affiliate team to manage digital marketing campaigns, identify opportunities and manage their marketing budget. • Website/app mobile content: created and updates offer pages (EN and FR) and website design by participating to the UX research and UX design • Emailing: Developed and implemented a ‘welcome email’ kit to generate more leads and conversion. Reported campaign’s results: CTR, open rate, leads and implemented an A/B testing process to increase the performance. Professional skills: Project Management l User Experience (UX) Design l Data Analysis l UX Research l Digital Marketing Strategy l Google Analytics l Affiliate Marketing l Design Content l Emailing l Photoshop l Indesign l Microsoft Office Show less

Product Marketing Manager

• Sep 2016 - Mar 2017

• Marketing research and users’ usage about data transfer when customers got a new mobile followed by a launch of a new data transfer app on iOS et Android: Conducted research into IT feasibility, competitive market, and conducted customer surveys.• Built and created content for the app by creating user stories, prioritizing the items and testing the usability. • Collected input and worked with supportive teams (legal, technical and sales, digital channel) • Identified the marketing touchpoint opportunities to tell about the new app and implemented the marketing plan based on « mobile first ». Defined and executed the communication strategy to promote the data transfer app.• Planned and analyzed customer group interviews and testing to drive customer adoption of a data transfer app. Show less

Marketing Coordinator

• Sep 2014 - Sep 2016

Responsible for communication planning for mobile services internally and externally: • Coordinated and scheduled the communication planning for cross-selling • Created brief communication, collected elements and ensured marketing positioning and communication planning (on social medias, emailing campaigns, Orange website, banners, TV, radio, events, in-store signage)Developing the Orange Reprise, mobile device buyback program: • Launching the Orange reprise program on 2 new channels: online and customer service. Created documentation, FAQ, training materials, and coordinated the communication launch. Show less

Email Marketing Coordinator

• Sep 2013 - Sep 2014

• Collected, defined et planned marketing direct needs • Participated in automated email projects (thank you email, welcome email kit). • Coordinated email campaigns with creative, product, digital and legal teams. • Analyzed and reported the statistics: open rate, click rate, conversation rate. • Implemented an A/B testing process to optimize campaigns. • Collected, defined et planned marketing direct needs • Participated in automated email projects (thank you email, welcome email kit). • Coordinated email campaigns with creative, product, digital and legal teams. • Analyzed and reported the statistics: open rate, click rate, conversation rate. • Implemented an A/B testing process to optimize campaigns.

Assistant Project Manager

• Apr 2013 - Jun 2013

Organized and promoted FestiChorus contest (a Regional Choir Contest). • Established lead database and contacted choirs by phoning and emailing • Created communication materials for supported sellers within a strict budget (business card, communication kit) • Coordinated the logistics including: materials, planning, decor, and catering. • Participated at the event by welcoming contesters and making the registration Organized and promoted FestiChorus contest (a Regional Choir Contest). • Established lead database and contacted choirs by phoning and emailing • Created communication materials for supported sellers within a strict budget (business card, communication kit) • Coordinated the logistics including: materials, planning, decor, and catering. • Participated at the event by welcoming contesters and making the registration

Saleswoman

• Jun 2012 - Aug 2012

• Sales • Merchandising • Cashier station management • Sales • Merchandising • Cashier station management