Amanda Bachman
Senior Strategist at Red Antler- Claim this Profile
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Bio
Experience
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Red Antler
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Advertising Services
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100 - 200 Employee
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Senior Strategist
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Oct 2022 - Present
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Strategist
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Jul 2021 - Oct 2022
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Yes& Agency
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United States
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Advertising Services
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100 - 200 Employee
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Creative Strategist
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Jan 2021 - Jul 2021
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Brand Strategy and Digital Marketing
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May 2020 - Jan 2021
Worked across the brand strategy, creative, and digital marketing teams, on several different association, business-to-government, and consumer brands.
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The Diamondback
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United States
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Newspaper Publishing
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1 - 100 Employee
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Advertising Director of The Diamondback
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Mar 2019 - May 2020
As the advertising director I oversaw annual revenue, led a team of student managers and account executives, and worked closely with the general manager and news team leaders to determine new directions for The Diamondback newspaper.
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Business Development Manager
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Aug 2018 - Mar 2019
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Marketing Account Executive
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Sep 2016 - Aug 2018
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BBDO San Francisco
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United States
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Advertising Services
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1 - 100 Employee
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Brand Research Intern
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Jan 2020 - Mar 2020
I conducted landscape and brand research to help inform new business opportunities and worked closely with the V.P. of Comms Planning to explore direct-to-consumer marketing strategies. I conducted landscape and brand research to help inform new business opportunities and worked closely with the V.P. of Comms Planning to explore direct-to-consumer marketing strategies.
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RP3 Agency
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United States
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Advertising Services
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1 - 100 Employee
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Accounts and Strategy Intern
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Jun 2019 - Aug 2019
I generated strategic materials and conducted consumer research for association and consumer brand clients and worked with a team of four interns, overseeing the strategic planning behind a national association campaign. I generated strategic materials and conducted consumer research for association and consumer brand clients and worked with a team of four interns, overseeing the strategic planning behind a national association campaign.
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Verdant Productions
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Dublin, Ireland
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Production Assistant and Social Media Intern
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Jun 2018 - Aug 2018
While working for Verdant Productions, I had the pleasure of helping with the production of the hit Irish musical "Copper-Faced Jacks The Musical". I was responsible for producing social media content and interfacing with stakeholders in the show on behalf of Verdant. While working for Verdant Productions, I had the pleasure of helping with the production of the hit Irish musical "Copper-Faced Jacks The Musical". I was responsible for producing social media content and interfacing with stakeholders in the show on behalf of Verdant.
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BrickHouse Books
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Baltimore, Maryland Area
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Assistant Editor
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Jun 2017 - Aug 2017
I reviewed submitted manuscripts for copy, stylistic, and content errors, communicated edits regularly with authors, and worked closely with the editor-in-chief. I reviewed submitted manuscripts for copy, stylistic, and content errors, communicated edits regularly with authors, and worked closely with the editor-in-chief.
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Education
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University of Maryland - Robert H. Smith School of Business
Master's of Science, Marketing Analytics -
University of Maryland College Park
Bachelor of Science - BS, Marketing and English -
River Hill High School