Amanda Bruschi Ferreira
Analista de Comunicação e Marketing Digital - Pleno at VMI- Claim this Profile
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Bio
Experience
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VMI
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France
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Machinery Manufacturing
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1 - 100 Employee
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Analista de Comunicação e Marketing Digital - Pleno
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Aug 2023 - Present
Couëron, Pays de la Loire, France -Criação de posts no LinkedIn/Facebook (em francês e português) -Criação/edição de conteúdo audiovisual (reportagens, fotos) -Análise e gestão da jornada do cliente nos sites da empresa -Análise dos KPIs do site da web (Google Analytics 4) -Redação de newsletters -Análise dos KPIs das newsletters -Redação de artigos para o site da empresa em francês e português (FR/PT) -Gestão de campanhas de anúncios no Facebook -Criação de roteiros/filmagem e edição de… Show more -Criação de posts no LinkedIn/Facebook (em francês e português) -Criação/edição de conteúdo audiovisual (reportagens, fotos) -Análise e gestão da jornada do cliente nos sites da empresa -Análise dos KPIs do site da web (Google Analytics 4) -Redação de newsletters -Análise dos KPIs das newsletters -Redação de artigos para o site da empresa em francês e português (FR/PT) -Gestão de campanhas de anúncios no Facebook -Criação de roteiros/filmagem e edição de tutoriais -Participação no Rebranding da empresa -Contribuição para a gestão da imagem de marca -Participação nas feiras Interclima e Renodays (atendimento ao cliente e entrevistas)
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Digital Marketing Assistant
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Sep 2020 - Aug 2023
As a Digital Marketing Assistant, I was able to work on missions focused on four areas: Communication - Community Management - Content creation on social media - Internal Communication - Writing press releases - Creation and implementation of communication plans Digital Marketing - Writing articles on the company’s website (Wordpress) - Writing and sending B2B mailing campaign (SendInBlue) - KPIs analysis and reporting (Google Analytics and Social… Show more As a Digital Marketing Assistant, I was able to work on missions focused on four areas: Communication - Community Management - Content creation on social media - Internal Communication - Writing press releases - Creation and implementation of communication plans Digital Marketing - Writing articles on the company’s website (Wordpress) - Writing and sending B2B mailing campaign (SendInBlue) - KPIs analysis and reporting (Google Analytics and Social Analytics) - Updated content and company site documentation Project Leadership - E-commerce site redesign - Audiovisual projects to promote the release of new software and applications (VMI Link Plan, VMI+, Bypass Smart) - Customer testimonial audiovisual projects Audiovisual - Filming and Video Editing (Adobe Première) - Employee photography and image processing (Adobe Photoshop) - Photograph of events
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Citz
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Brazil
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Real Estate
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1 - 100 Employee
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Marketing Strategist
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Jan 2019 - Sep 2019
São José do Rio Preto Area, Brazil Responsible for the Marketing Strategies, Institutional and Internal Communication.
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Social Media e Redatora Publicitária
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May 2017 - Apr 2018
São José do Rio Preto Area, Brazil Content creation for Social Media, Advertisements, Merchandising, Releases, Spots. Creation and development of Advertising campaigns.
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Estagiária
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Apr 2015 - Nov 2015
Campinas, São Paulo Press Office of Bonelli Restaurant, BR Produtora and Direção Cultura. Strategic Communication Planning: Elaboration of guidelines, maintenance and updating of mailling list, contact with journalists for suggestion of guidelines, follow-up of clients in interviews, dissemination of shows and events in the local media.
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Estagiária
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Aug 2014 - Mar 2015
Campinas - SP Press Office of Chitãzinho & Xororó, Paula Fernandes and conductor João Carlos Martins. Divulgation of shows and new projects of the clients. Assistance in the elaboration and divulgation of strategic guidelines. Contact the press through follow up. Update and organization of mailing list. Follow-up at concerts and press conferences. Production of monthly results reports. Organization of press conferences.
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Estagiária - Site
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Sep 2013 - Jan 2014
Campinas - SP Responsible for the online edition and publication of the journalistic content of TVB Record. Later, produced the news program with the journalistic round position.
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Education
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MyDigitalSchool
Master 2 (M2), Expert Marketing Digital -
MyDigitalSchool
Licence, Webmarketing & Social Media -
Pontifícia Universidade Católica de Campinas
Graduação, Social Communications - Journalisme -
Erin School of English - Dublin
Linguagens, English -
FLE - Nantes
French Language