Senior Account Manager

• Feb 2023 - Present

Senior Account Manager

• Jan 2019 - Feb 2023

Owns the client-facing relationship post-sale and ensures superior client service through excellence in campaign management, relationship development, client retention and incremental sales. In addition to regular client communication, interact across internal departments as well as the partner landscape on behalf of their clients. Prepares reporting presentations in conjunction with Account Directors and Sales Managers. Actively upsells when performance and/or offerings align with customer’s… Show more Owns the client-facing relationship post-sale and ensures superior client service through excellence in campaign management, relationship development, client retention and incremental sales. In addition to regular client communication, interact across internal departments as well as the partner landscape on behalf of their clients. Prepares reporting presentations in conjunction with Account Directors and Sales Managers. Actively upsells when performance and/or offerings align with customer’s business needs. Stays up-to-date of digital media developments and industry technologies and capabilities. Show less Owns the client-facing relationship post-sale and ensures superior client service through excellence in campaign management, relationship development, client retention and incremental sales. In addition to regular client communication, interact across internal departments as well as the partner landscape on behalf of their clients. Prepares reporting presentations in conjunction with Account Directors and Sales Managers. Actively upsells when performance and/or offerings align with customer’s… Show more Owns the client-facing relationship post-sale and ensures superior client service through excellence in campaign management, relationship development, client retention and incremental sales. In addition to regular client communication, interact across internal departments as well as the partner landscape on behalf of their clients. Prepares reporting presentations in conjunction with Account Directors and Sales Managers. Actively upsells when performance and/or offerings align with customer’s business needs. Stays up-to-date of digital media developments and industry technologies and capabilities. Show less

Programmatic Analyst

• Jul 2018 - Jan 2019

Plan, execute and optimize multiple campaigns for a variety of clients of different verticals. Balance and prioritize requests and deliverables across my team acting as the primary point of contact for clients, strategy leads and programmatic team members. Designs and pitches tactical programmatic recommendations to deliver on the client’s primary goals including awareness, brand lift, CPA, and ROAS. Presents weekly reports to clients and acts as the expert in optimizations… Show more Plan, execute and optimize multiple campaigns for a variety of clients of different verticals. Balance and prioritize requests and deliverables across my team acting as the primary point of contact for clients, strategy leads and programmatic team members. Designs and pitches tactical programmatic recommendations to deliver on the client’s primary goals including awareness, brand lift, CPA, and ROAS. Presents weekly reports to clients and acts as the expert in optimizations, pacing and performance. Working in several DSP’s, DMP, SSP and other data partners. Effectively runs campaigns across all digital channels (desktop, mobile, video and native). Show less Plan, execute and optimize multiple campaigns for a variety of clients of different verticals. Balance and prioritize requests and deliverables across my team acting as the primary point of contact for clients, strategy leads and programmatic team members. Designs and pitches tactical programmatic recommendations to deliver on the client’s primary goals including awareness, brand lift, CPA, and ROAS. Presents weekly reports to clients and acts as the expert in optimizations… Show more Plan, execute and optimize multiple campaigns for a variety of clients of different verticals. Balance and prioritize requests and deliverables across my team acting as the primary point of contact for clients, strategy leads and programmatic team members. Designs and pitches tactical programmatic recommendations to deliver on the client’s primary goals including awareness, brand lift, CPA, and ROAS. Presents weekly reports to clients and acts as the expert in optimizations, pacing and performance. Working in several DSP’s, DMP, SSP and other data partners. Effectively runs campaigns across all digital channels (desktop, mobile, video and native). Show less

Digital investment, Associate

• Jul 2016 - Jul 2018

Leads the preparation, execution, and monitoring of General Motors Corporate Brands accounts (Certified Service, ACDelco, Buy Power Card, OnStar, GM Accessories, GM Marine & GGMP) to achieve the campaign objective. Utilizes data from previous campaign performances and brand studies to make recommendations on media partners, optimizations, and budgets. Works with vendors, creative agencies, and analytics teams to build effective strategic plans. Negotiates rates to accomplish YOY savings for… Show more Leads the preparation, execution, and monitoring of General Motors Corporate Brands accounts (Certified Service, ACDelco, Buy Power Card, OnStar, GM Accessories, GM Marine & GGMP) to achieve the campaign objective. Utilizes data from previous campaign performances and brand studies to make recommendations on media partners, optimizations, and budgets. Works with vendors, creative agencies, and analytics teams to build effective strategic plans. Negotiates rates to accomplish YOY savings for Corporate Brand accounts. 2016-2017 •Negotiated 15% YOY savings for Certified Service Connected TV campaigns •Effectively launched an ACDelco retail partnership with a leading distributor that achieved a ROI of 300% Show less Leads the preparation, execution, and monitoring of General Motors Corporate Brands accounts (Certified Service, ACDelco, Buy Power Card, OnStar, GM Accessories, GM Marine & GGMP) to achieve the campaign objective. Utilizes data from previous campaign performances and brand studies to make recommendations on media partners, optimizations, and budgets. Works with vendors, creative agencies, and analytics teams to build effective strategic plans. Negotiates rates to accomplish YOY savings for… Show more Leads the preparation, execution, and monitoring of General Motors Corporate Brands accounts (Certified Service, ACDelco, Buy Power Card, OnStar, GM Accessories, GM Marine & GGMP) to achieve the campaign objective. Utilizes data from previous campaign performances and brand studies to make recommendations on media partners, optimizations, and budgets. Works with vendors, creative agencies, and analytics teams to build effective strategic plans. Negotiates rates to accomplish YOY savings for Corporate Brand accounts. 2016-2017 •Negotiated 15% YOY savings for Certified Service Connected TV campaigns •Effectively launched an ACDelco retail partnership with a leading distributor that achieved a ROI of 300% Show less

Assistant Media Buyer

• May 2015 - Jul 2016

Assisted in the execution of the linear media for eight of the Midwest LMA markets. Worked with Local televison and radio stations in each market to have updated avails to match the correct schedule of quarterly planning period. Monitored all campaigns to ensure that ads ran and were billed correctly. Negotiated a minimum of 10% added value. Met all assigned deadlines to guarantee airdates were met. Assisted in the execution of the linear media for eight of the Midwest LMA markets. Worked with Local televison and radio stations in each market to have updated avails to match the correct schedule of quarterly planning period. Monitored all campaigns to ensure that ads ran and were billed correctly. Negotiated a minimum of 10% added value. Met all assigned deadlines to guarantee airdates were met.

Marketing Assistant

• Nov 2014 - May 2015

As a marketing assistant my main duties were to enter contact information to our database, design all promotional materials, write summary emails and copy with attention grabbing headlines and produce all quarterly reports. As a marketing assistant my main duties were to enter contact information to our database, design all promotional materials, write summary emails and copy with attention grabbing headlines and produce all quarterly reports.

Account Executive

• Mar 2013 - May 2014

I managed about 20 advertising accounts for the on-campus publication. I was required to meet monthly sales goals. My duties in the office included: corresponding to client calls and emails, meeting with clients weekly, and designing and clearing ads to meet the clients needs. I also used multiple platforms to reach the student market by creating bundling packages for my clients. I managed about 20 advertising accounts for the on-campus publication. I was required to meet monthly sales goals. My duties in the office included: corresponding to client calls and emails, meeting with clients weekly, and designing and clearing ads to meet the clients needs. I also used multiple platforms to reach the student market by creating bundling packages for my clients.