Digital Marketing Manager

• Nov 2022 - Present

The role involves end-to-end Digital Marketing strategy for Phoenix Citadel. The strategy is to be omnipresent and has an intensive digital plan to cover every footprint of the digital ecosystem. In coordination with various agencies, the role involves a whole spectrum of digital activities. The role involves end-to-end Digital Marketing strategy for Phoenix Citadel. The strategy is to be omnipresent and has an intensive digital plan to cover every footprint of the digital ecosystem. In coordination with various agencies, the role involves a whole spectrum of digital activities.

Manager - Performance Marketing (Growth marketing)

• Oct 2021 - Nov 2022

Achievements - 70 Lakhs Installs in 6 Months | 20 Lakhs Users got covered in BOF | • Managing vendor relationships for 3rd party advertising & publishing • Leading a team of marketing executives as well as a cross-functional team of content writers, designers, and developers to translate the business requirement into solutions • Strategizing and executing digital media plans worth INR 7 Crore in FY 20-21 consisting of platforms such as DBM, YouTube, Facebook, Google Search, Google… Show more Achievements - 70 Lakhs Installs in 6 Months | 20 Lakhs Users got covered in BOF | • Managing vendor relationships for 3rd party advertising & publishing • Leading a team of marketing executives as well as a cross-functional team of content writers, designers, and developers to translate the business requirement into solutions • Strategizing and executing digital media plans worth INR 7 Crore in FY 20-21 consisting of platforms such as DBM, YouTube, Facebook, Google Search, Google Display Network & DSP • Deploying strategies such as creative sequencing, lifecycle marketing, and content strategy to maximize conversions through constant monitoring via analytical tools • Handled end-to-end digital marketing campaigns from paid media management to search engine optimization, social media marketing, and online reputation management. • Led integration of technology with differential communication strategies to nurture leads and increase conversion ratios • Market research to determine key objectives • Implementation of Attribution & Engagement tools from scratch and defining of the user journey • Strategizing TOF, MOF & BOF for app users and engaging them with different marketing platforms (such as App Notification Strategy, SMS & WhatsApp strategy, Email Marketing)

Marketing Manager

• May 2021 - Sep 2021

- Executed the entire 6 Ad Film shoot from scratch with the help of in-house Mentor (Deepal Doshi & Rupesh Tillu) - Learned and gained experience in ad film shooting by completing 6 ad films in 3 days of the shoot. - Created a full fledge Marketing plan for the APP.

Associate Marketing Manager

• Oct 2020 - Apr 2021

As a first-person in Marketing with full of enthusiasm just after the first wave of COVID-19 - I worked on the end-to-end marketing plan which includes both - Online and offline plans. - Leading a team of executives as well as a cross-functional team of content writers, designers and developers to translate the business requirement into solutions - Planned a full Fledge 6 Ads films.

Associate Marketing Manager

• Oct 2020 - May 2021

Senior Marketing Specialist (Account Management)

• Jun 2019 - Aug 2020

Awards achieved Best Digital Campaign Of The Year 2019 for EMAAR’s DigiHomes Launch. My Role as a Senior Marketing Specialist is to undertake the following activities : • Manage the daily operations of existing as well as newly acquired accounts. • Managing client’s Google analytics for measuring incremental impact in unique visitors, page views, and funnel analysis. • Maintaining day-to-day contact with publishers team for SEM, SEO, SMO & Media Buying Campaigns. •… Show more Awards achieved Best Digital Campaign Of The Year 2019 for EMAAR’s DigiHomes Launch. My Role as a Senior Marketing Specialist is to undertake the following activities : • Manage the daily operations of existing as well as newly acquired accounts. • Managing client’s Google analytics for measuring incremental impact in unique visitors, page views, and funnel analysis. • Maintaining day-to-day contact with publishers team for SEM, SEO, SMO & Media Buying Campaigns. • Exceeding client’s expectations with high service & delivery quality. • Breaking down "client briefs" for the team. • Briefing the requirements and guidelines into clear actionable and providing possible solutions with content, creative & technical teams. • Working closely with Brand Managers to plan and implement all online marketing campaigns including digital campaign collaterals. • Track, analyze, and summarize campaign results and progress. • Resource allocation, billing, invoicing management, vendor coordination, and tie-ups to fulfill brand requirements. • Understanding client goals and agency deliverables. • Generating business from fresh clients through research and clientele. Also, creating, maintaining, and enhancing relationships with all clients. • Competitor Benchmarking, Researching, and Strategic Inputs for monthly reviews on brands, thus contributing ideas to grow clients’ business. • Monitoring the accounts throughout the life cycle for campaign performance, new business opportunities, client retention, and nurturing. • Initiate "Client Dashboards" for automating real-time campaign performance metrics as a Value Add for clients. • To service accounts, after-sales, maintain relation with existing clients and generate business through renewals Show less Awards achieved Best Digital Campaign Of The Year 2019 for EMAAR’s DigiHomes Launch. My Role as a Senior Marketing Specialist is to undertake the following activities : • Manage the daily operations of existing as well as newly acquired accounts. • Managing client’s Google analytics for measuring incremental impact in unique visitors, page views, and funnel analysis. • Maintaining day-to-day contact with publishers team for SEM, SEO, SMO & Media Buying Campaigns. •… Show more Awards achieved Best Digital Campaign Of The Year 2019 for EMAAR’s DigiHomes Launch. My Role as a Senior Marketing Specialist is to undertake the following activities : • Manage the daily operations of existing as well as newly acquired accounts. • Managing client’s Google analytics for measuring incremental impact in unique visitors, page views, and funnel analysis. • Maintaining day-to-day contact with publishers team for SEM, SEO, SMO & Media Buying Campaigns. • Exceeding client’s expectations with high service & delivery quality. • Breaking down "client briefs" for the team. • Briefing the requirements and guidelines into clear actionable and providing possible solutions with content, creative & technical teams. • Working closely with Brand Managers to plan and implement all online marketing campaigns including digital campaign collaterals. • Track, analyze, and summarize campaign results and progress. • Resource allocation, billing, invoicing management, vendor coordination, and tie-ups to fulfill brand requirements. • Understanding client goals and agency deliverables. • Generating business from fresh clients through research and clientele. Also, creating, maintaining, and enhancing relationships with all clients. • Competitor Benchmarking, Researching, and Strategic Inputs for monthly reviews on brands, thus contributing ideas to grow clients’ business. • Monitoring the accounts throughout the life cycle for campaign performance, new business opportunities, client retention, and nurturing. • Initiate "Client Dashboards" for automating real-time campaign performance metrics as a Value Add for clients. • To service accounts, after-sales, maintain relation with existing clients and generate business through renewals Show less

Consultant

• Mar 2019 - Jun 2019

Freelance Marketing Consultant Freelance Marketing Consultant

Marketing Specialist

• Jan 2019 - Mar 2019

Marketing Executive (APAC)

• Mar 2017 - Dec 2018

• Majorly working on Online Reputation & Brand Awareness through digital media. • Worked upon offline Marketing Strategy. • Handles PR & Events across the globe. • Online Promotion throw Social Media includes Facebook, Twitter, LinkedIn, YouTube, Pinterest For 9+countries (Generate Leads, Brand awareness) • Working with multiple agencies across the Globe. • Work on the Strategic Part – Online Media Strategy, PR & Events, Partnerships • Handling Strategic… Show more • Majorly working on Online Reputation & Brand Awareness through digital media. • Worked upon offline Marketing Strategy. • Handles PR & Events across the globe. • Online Promotion throw Social Media includes Facebook, Twitter, LinkedIn, YouTube, Pinterest For 9+countries (Generate Leads, Brand awareness) • Working with multiple agencies across the Globe. • Work on the Strategic Part – Online Media Strategy, PR & Events, Partnerships • Handling Strategic Partnership/Alliance with Different organization for Business Development in different parts of world. • Hands on with CRM, analytical tools Like- Sharpspring, Pipedrive, Hotjar, and google analytics. • Did Email Marketing for Our day to day updates, Special Newsletters, & Customer support with MailChimp.

Social Media Marketing Specialist

• Jan 2016 - Feb 2017

Clients Handled: Philips Lighting India, Star world, Serendipity Arts Festival, Gaana.com, Xolo Mobiles, VLCC, Ramoji Film City, Phoenix Marketcity Pune, Gujarat Lions, Keshav Bansal, Gaia, • Helping media team analyze and optimize the performance of campaigns on social media, Taboola, and Google. • Analysing results in Google analytics. • Seamless coordination within all depts. in DViO, namely social media, creative, search engine marketing, and media buying to drive ROI and… Show more Clients Handled: Philips Lighting India, Star world, Serendipity Arts Festival, Gaana.com, Xolo Mobiles, VLCC, Ramoji Film City, Phoenix Marketcity Pune, Gujarat Lions, Keshav Bansal, Gaia, • Helping media team analyze and optimize the performance of campaigns on social media, Taboola, and Google. • Analysing results in Google analytics. • Seamless coordination within all depts. in DViO, namely social media, creative, search engine marketing, and media buying to drive ROI and establish branding. • Analysing consumer behavior via Hubspot, Facebook Ads Manager, Google, and using data to optimize marketing efforts. • Helping senior executives in making the digital campaign live on Google banner ads, Pop-ups ads. Creating Landing pages, and microsites. • Generating reports with insights - media reports, analytics, and social media reports. Show less Clients Handled: Philips Lighting India, Star world, Serendipity Arts Festival, Gaana.com, Xolo Mobiles, VLCC, Ramoji Film City, Phoenix Marketcity Pune, Gujarat Lions, Keshav Bansal, Gaia, • Helping media team analyze and optimize the performance of campaigns on social media, Taboola, and Google. • Analysing results in Google analytics. • Seamless coordination within all depts. in DViO, namely social media, creative, search engine marketing, and media buying to drive ROI and… Show more Clients Handled: Philips Lighting India, Star world, Serendipity Arts Festival, Gaana.com, Xolo Mobiles, VLCC, Ramoji Film City, Phoenix Marketcity Pune, Gujarat Lions, Keshav Bansal, Gaia, • Helping media team analyze and optimize the performance of campaigns on social media, Taboola, and Google. • Analysing results in Google analytics. • Seamless coordination within all depts. in DViO, namely social media, creative, search engine marketing, and media buying to drive ROI and establish branding. • Analysing consumer behavior via Hubspot, Facebook Ads Manager, Google, and using data to optimize marketing efforts. • Helping senior executives in making the digital campaign live on Google banner ads, Pop-ups ads. Creating Landing pages, and microsites. • Generating reports with insights - media reports, analytics, and social media reports. Show less

Social digital marketing intern

• Apr 2015 - Dec 2015

"Social Media Marketing Department", Assisting the head in handling client post • To understand the social media marketing. • To learn about client servicing. • To study the advertising / digital marketing ecosystem. "Social Media Marketing Department", Assisting the head in handling client post • To understand the social media marketing. • To learn about client servicing. • To study the advertising / digital marketing ecosystem.

COSTING AND FINANCIAL ANALYSIS

• Jun 2013 - Jul 2013

• To understand the costing of the company. • To know the process of costing. • To study the store and financial management. • To understand the raw material procurement. • To understand the costing of the company. • To know the process of costing. • To study the store and financial management. • To understand the raw material procurement.