Marketing Lead

• Aug 2023 - Present

Spearheading branding and marketing in the core management team at one of Bharat's fastest-growing bootstrapped electric vehicle brands. With a presence in 24 states of India and 300+ dealers across the nation and 50,000+ Indians driving our 2W and 3W vehicles - we are building a brand that becomes the 'noun' for EVs. Talk to me about branding associations, marketing-communication automation tools, LMS, and about storytelling. Spearheading branding and marketing in the core management team at one of Bharat's fastest-growing bootstrapped electric vehicle brands. With a presence in 24 states of India and 300+ dealers across the nation and 50,000+ Indians driving our 2W and 3W vehicles - we are building a brand that becomes the 'noun' for EVs. Talk to me about branding associations, marketing-communication automation tools, LMS, and about storytelling.

Chief Executive Officer

• Aug 2021 - Present

CoDot is an Indian interactive content (stories and podcasts) platform that connects you to 'the ones' - friends, mentors, lovers - in a hyper-personal way based on your interactions with the content. Cutting on the efforts, it's your digital persona looking for 'the ones' on your behalf! Founded in 2021, the company’s vision is to promote original thinking and enable intellectual conversations globally on the internet. Company is based out of Bangalore. CoDot is an Indian interactive content (stories and podcasts) platform that connects you to 'the ones' - friends, mentors, lovers - in a hyper-personal way based on your interactions with the content. Cutting on the efforts, it's your digital persona looking for 'the ones' on your behalf! Founded in 2021, the company’s vision is to promote original thinking and enable intellectual conversations globally on the internet. Company is based out of Bangalore.

Vice President Of Product Management

• Mar 2019 - Present

With more than 11 years of experience in web & business process automation software solution industry, we have delighted 1000+ clients across 17 countries. Our flagship products have been implemented/customized for prestigious brands in India and overseas: NitroCRM – Powerboost your Sales, WinSwift -Warehouse Inventory Management, Custom ERP, Skool Education ERP, EduTick – Online Exams, LearnPro – eLearning solutions, SubscribePro – Subscription Management, SwiftDoc – Document Management. Show less

CEO

• Sep 2018 - Present

UnicornMark is a data science-powered custom software solutions company.We build web and app-based solutions. What distinguishes us is our communication: product managers equipped with market research who bridge a vision with the product, and our execution: reliable, fast, and economic. We are a registered vendor to EY, the biggest software company in the world, and served organizations like Art of Living, Deltic.coOur team has domain experience across enterprise and startups such as EY, Nokia, Samsung, Microsoft, Wipro, NetApp, OpenApp, Deltic, NutriplateIndia, Funstay etc. Show less

Entrepreneur-In-Charge

• Nov 2017 - Aug 2018

UnicornMark is a data science-powered custom software solutions company.We build web and app-based solutions. What distinguishes us is our communication: product managers who bridge a vision with the product, and our execution: reliable, fast, and economic. We are a registered vendor to EY, the biggest software company in the world, and served organizations like Art of Living, Deltic.coOur team has domain experience across enterprise and startups such as EY, Nokia, Samsung, Microsoft, Wipro, NetApp, OpenApp, Deltic, NutriplateIndia, Funstay etc. Show less

Member Of The Board Of Advisors

• Aug 2019 - Aug 2023

Appointed as a member in the Department Advisory Board - advising the Computer Science & Engineering department of BIT, to better the overall ecosystem especially concerning innovation, research, and entrepreneurship. I welcome fellow academicians to share insights and opportunities helping me with addressing my responsibility better. Also, I seek to build a network with the alumni to come together to rebuild their memories by contributing to an effective future. Aiming to create engineers of today - employable, more job creators; and leaders of tomorrow. Show less

Guest Lecturer & Advisor

• Oct 2018 - Aug 2023

Lecturing the engineering students from Computer Science & Engineering Department & the Robolution Club, across respective semesters periodically, on: 1.) Artificial Intelligence: A Modern Approach by Peter Norvig and Stuart J. Russell - Approaching the curriculum practically by statistically representing human psychology/thinking process & the steps involved in it mapping the same on the conventional algorithms; finally explaininy the mathematical translations. 2.) Convolutional Neural Networks & other conventional algorithms in Machine Learning & Deep Learning to develop an application oriented aptitude especially in robotics. 3.) Entrepreneurship as a human behaviour to approach every aspect of life & self sustainability while reflecting insights on the possibilities and opportunities in the digital ecosystem. Show less

Officer on Special Duty to the Minister of Forest & Culture, Government of Karnataka

• Mar 2021 - Apr 2021

1.) Administered the strategic and operational activities at the ground level in 5 constituencies of Bengal; while being the single point of contact for the honorable minister. 2.) Devised processes to monitor all the campaigns (digital+on-ground) and translated the activities into analytical reports to measure RoIs 3.) Coordinated with senior bureaucrats, officers, and ministers to conduct free and fair elections (the 5 constituencies near to the international border were highly disturbed but not a single case of violence happened through the poll days) Show less

Co-Founder

• Oct 2014 - Nov 2019

Heading (Training, Operations & Marketing) of Coyan; a non-profit college club training students across different disciplines in various technical, and management skills and offering them social projects solving the real-life problem statements of NGOs and villages. Have trained more than 500 college students personally in 1.) Digital Marketing 2.) Sales 3.) Web Designing (HTML, CSS, JS) & Development (PHP, SQL) Basics 4.) Content Writing 5.) Design Thinking and worked on more than 10 projects, solving real life problem statements. Show less

Co-Founder

• Nov 2016 - Jul 2018

Spearheading the Marketing & Technology of Unicorn eBusiness Solutions. 1.) As a company, we had the opportunity to serve 60 clients in two years. 2.) We opened up online shops on different e-commerce platforms for 21 clients from scratch and took over completely or supplied partial services to 12 clients with existing online shops on different e-commerce platforms. 3.) We have had closed sales of over INR 2 Crores, and processed 2,50,000+ orders, so far. We have catered to 9 manufacturers/exporters from different industries by rebranding their presence on the internet and generating leads for them via algorithms. Show less

Director Of Sales Marketing

• Jul 2016 - Oct 2016

Marketing and Strategy Intern

• Apr 2017 - May 2017

1.) Strategized and did marketing to generate relative B2B and B2C conversions. 2.) Successfully did one conversion in a month's time. Also supervised other offline and digital marketing campaigns. 3.) Designed a competition-campaign for the company inspiring participation and an outreach of 500+ participants.

Social Media Marketing Intern

• Feb 2017 - Apr 2017

1.) Social Media Analyst with special proficiency in Instagram, Quora and Facebook marketing for branding, awareness, sales and other conversions. 2.) Enhanced company presence and did direct sales conversions via Instagram and Quora, respectively, especially.

Market Research Analyst

• Mar 2016 - Aug 2016

1.) First Month: Did Product Conceptualisation for the company backed by market research and analysis on a small sample. 2.) Second Month: Did Brand Management for the company by presenting its brand face in various public exhibitions and prestigious platforms like "Embark" organised by E-Cell, RVCE; as a host/speaker. 3.) Third Month: Handled Business Development for the company. Organised 2 brainchild events. One event, "Idea for Independence", gained the company its PR, Brand Enhancement and Product Awareness. Another event, "Android-O-Thon", gained company its major revenue share for the month. Show less

Business Development Manager

• Aug 2014 - Jan 2015

1.) Organised 'Youth Speak Forum' in 2 colleges - Dayanand Sagar Institutions and Bangalore Institute of Technology (BIT) during the tenure. Headed Marketing and Corporate Relation Management in the BIT event and led it to a successful finish with a turnout of 150+ students. 2.) Also handled sales and CRM and marketing for the organisation. Met 27 companies during the tenure and closed 6 successful deals. 1.) Organised 'Youth Speak Forum' in 2 colleges - Dayanand Sagar Institutions and Bangalore Institute of Technology (BIT) during the tenure. Headed Marketing and Corporate Relation Management in the BIT event and led it to a successful finish with a turnout of 150+ students. 2.) Also handled sales and CRM and marketing for the organisation. Met 27 companies during the tenure and closed 6 successful deals.

Summer Intern

• May 2014 - Jun 2014

1.) Assisted the field reporter on 2 stories - "Where do the onions go?" and "Farmers of Punjab'. 2.) Learnt how to devise a questionnaire and translate it to make it understandable for the general mass to gather on ground data. 1.) Assisted the field reporter on 2 stories - "Where do the onions go?" and "Farmers of Punjab'. 2.) Learnt how to devise a questionnaire and translate it to make it understandable for the general mass to gather on ground data.