Experience

Dalqan Holding

• Kuwait
• Holding Companies
• 1 - 100 Employee

• Director Marketing Communications

  • Jan 2022 - Present

  On a journey to achieve the desired leadership market positioning through sound strategy, sustainable brand equity and customer centric digitally integrated business model. On a journey to achieve the desired leadership market positioning through sound strategy, sustainable brand equity and customer centric digitally integrated business model.



EU Business School

• Spain
• Higher Education
• 300 - 400 Employee

• Online Faculty

  • Sep 2021 - Present

  Social Media Marketing & Advertising Strategies Social Media Marketing & Advertising Strategies



Click Ventures - Kuwait

• Kuwait
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Aug 2020 - Feb 2022

  •Creating CV digital business model, team, IMC, SOP, KPI, OKR’s. CRM, SMM strategies, digital tools to drive the results of the Group Marketing goals. •Transforming Aleid Foods corporate identity into a modern digital model while contributing to increasing the market share value and its equity.•Disrupting Aleid Foods company operational model with digital businesses specialized in the food sector.•Leading digital and marketing teams through design and development of the digital businesses for the Dalqan Holding: Ghaya.online AleidFoods.com Aleidfoods.net Zohooralreefkw.com Gourmet-Treat.com dalqanrealestate.com Honeyworld.com •Building the group Ecosystem strategy, Digital presence and Omnichannel strategy



ALARGAN International Real Estate Company

• Kuwait
• Real Estate
• 100 - 200 Employee

• Corporate Marketing Communications Manager

  • Apr 2018 - Nov 2019

  Key Deliverables:• Created and executed efficient and timely communications strategies that aligned business development priorities.• Developed effective integrated communications programs alongside the marketing teams on major projects.• Structured the Omnichannel strategy for ALARGAN corporate aligned with the projects and subsidiaries in all markets Key Deliverables:• Created and executed efficient and timely communications strategies that aligned business development priorities.• Developed effective integrated communications programs alongside the marketing teams on major projects.• Structured the Omnichannel strategy for ALARGAN corporate aligned with the projects and subsidiaries in all markets



M. H. Alshaya Co.

• H&M | Marketing and Communications Manager MENA

  • Feb 2012 - Apr 2018

  Key Deliverables:• Aligned the H&M Middle East brand strategy and plans with the brand global ones, while maintaining localized trading events and activities as each of the 10 markets specifications, dynamics and customer behavior.• Working closely cross function to build the regional brand strategy for the MENA 10 markets, goals, budgets, activities and plans.• Maintaining flawless communications, reporting, alignment with both H&M brand team and suppliers, and Alshaya corporate departments.• Thorough analysis of the customer trending behavior per market while specifically focusing on the top/bottom stores to drive sales results into the positive direction. • Managing, planning, executing trading activities, events, launches, promotions the H&M brands of MENA market, while guaranteeing cross function alignment with consistent open communications and satisfactory operation performance. • Transforming the multi-channel way of working to comprehensive Omnichannel while ensuring 360 media presence at all times, consistently achieving aspired brand positioning and target sales through a customer-centric approach. • Managed brand CRM and SMM clouds including risk management of occurring customer feedback and concerns.



IMC (Integrated Marketing and Communications s.a.l)

• General Manager

  • May 2009 - Jan 2011

  Key Deliverables• Structuring the company publications to serve diversified market segmentation• Strengthening the network of partners, advertisers and editors• Creating new content and marketing strategy to optimize the sales. Key Deliverables• Structuring the company publications to serve diversified market segmentation• Strengthening the network of partners, advertisers and editors• Creating new content and marketing strategy to optimize the sales.



Black ME

• Education Administration Programs

• Managing Director/ Founder

  • Apr 2002 - Jan 2009

  • Establishing a boutique marketing and branding agency BLACK (2002-2009), a collaborative model, resourceful and agile to provide clients with customized services to their specific marketing, branding, publishing, events and communications requirements in a creative and result driven model. • Assisting with the re-branding, creation and building of regional brands and franchising opportunities, such as ALRIFAI, Le Cercle, Iwan Maktabi, ARCADIA.• Managing and producing collaborative publishing, creative editorial and content strategies, distribution channels and enriching database



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • Oct 1999 - Jun 2002

  Client portfolio handled: Ford, Mercury, Land Rover, Aston Martin, Jaguar, Gucci Perfumes, Mont Blanc, Tag Heuer, Rifai International, Ghandour Confectionaries. Eezee prepaid mobile communications, Sabeel Mineral Water. Client portfolio handled: Ford, Mercury, Land Rover, Aston Martin, Jaguar, Gucci Perfumes, Mont Blanc, Tag Heuer, Rifai International, Ghandour Confectionaries. Eezee prepaid mobile communications, Sabeel Mineral Water.



Grey Worldwide Marketing & Advertising Kuwait

• Sr. Account Manager

  • Jan 1996 - Sep 1999

  Client portfolio handled: Nissan, Infiniti, British American Tobacco, Bank of Kuwait & The Middle East, IKEA, Sultan Center, Nokia & FCC.Lead the creative team to winning Al Anbaa IAA Kuwait Chapter and won the awards:✨Nissan Maxima Campaign: Gold Automotive Category. Gold Best Campaign✨IKEA 1999 Campaign: Gold Furniture Category, Gold Best Campaign, Gold Overall 1999 Advertising Client portfolio handled: Nissan, Infiniti, British American Tobacco, Bank of Kuwait & The Middle East, IKEA, Sultan Center, Nokia & FCC.Lead the creative team to winning Al Anbaa IAA Kuwait Chapter and won the awards:✨Nissan Maxima Campaign: Gold Automotive Category. Gold Best Campaign✨IKEA 1999 Campaign: Gold Furniture Category, Gold Best Campaign, Gold Overall 1999 Advertising



Memac Ogilvy

• Lebanon
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Feb 1994 - Dec 1995

  Client Portfolio Handled: Kufuma, British American Tobacco PR, Bank Burgan (BTL) Client Portfolio Handled: Kufuma, British American Tobacco PR, Bank Burgan (BTL)