Experience

Immensus Africa

• Nigeria
• Marketing Services
• 1 - 100 Employee

• Executive Director

  • Sep 2014 - Present

  Brand Management Consultancy - Brand Strategy Development, Audio-Visual Content Production, Experiential Marketing, Sponsorship Marketing and Partnerships management.  Consulting for major brands on marketing strategy development, communications and experiential marketing to ensure effective delivery of key messages  Played key role in raising sponsorship funds for key projects as well as partnership marketing.  Slashed administrative costs by 30% by negotiating vendor remuneration and fees, while ensuring enhancements of services  Successfully scouted for and managed top Nigerian entertainment talents for brand ambassadorship deals.  Produced and/or supervised production of brand collateral materials, such print and multi-media brochures, and press kits.  Managed major event productions and projects, and ensured the smooth running of various activities simultaneously.  Provided creative oversight for brand collaterals BRANDS - Melon Productions - Marketing and Business Development Consultant for Maltina School Games - Commercio Partners - Brand and visual identity repositioning - Partnership Consultant for Iflix Nigeria (2016) - Delta@25 Anniversary Celebration (2016) - Social Media Week Lagos - I Love Nigeria Celebrity TV Game Show (2015) - Saro: The Musical 2 (2014) - Football Legends TV Show (2014) - Quilox Ad Production (2014) - Kings College Old Boys Association Business Networking Lunch (2014) - Africa Magic Viewers’ Choice Awards (2014) Show less



Group8 Africa

• Nigeria
• Entertainment
• 1 - 100 Employee

• Group Head, Strategy and Business Development

  • Mar 2021 - Jan 2022

  At Africa's biggest media and tech conglomerate, I am responsible for business strategy, brand marketing, new business development, sponsorship and partnership marketing, C-Level client engagement, negotiation, project management, brand activation/experientials, broadcasting and media content production. I am also responsible for the profitability of all special assets across the different subsets of the business. At Africa's biggest media and tech conglomerate, I am responsible for business strategy, brand marketing, new business development, sponsorship and partnership marketing, C-Level client engagement, negotiation, project management, brand activation/experientials, broadcasting and media content production. I am also responsible for the profitability of all special assets across the different subsets of the business.



Outori - A Dentsu Aegis Network Group Affiliate

• Senior Account Manager

  • May 2017 - Jan 2021

  Senior client engagement and marketing role at Outori, Nigeria's leading marketing communications company with focus on BTL experiential marketing. Responsible for managing consumer and trade experiential marketing campaigns for some of the world's biggest FMCGs, Telcos and financial institutions, amongst which are: Diageo (Agency Lead on Diageo account overseeing BTL campaigns for the following brands – Baileys, Smirnoff, Orijin, Malta Guinness, Satzenbrau, Harp, McDowell’s, Gordon’s, Dubic), Suntory, Dangote, WAPIC Insurance, NSE, Ecobank, UBA, Travelstart, Jumia, among many others.  Brand strategy development to increase top of mind awareness (TOMA) and market share for clients’ brands.  Cross agency management – managing people and processes across ATL, BTL and TTL agencies to ensure effective and timely delivery of clients’ brand objectives.  Preparation and presentation of brand strategy documents to client.  Responsible for managing client expectations at a senior level.  Overseeing of creative direction by providing creative oversight on design elements in line with clients’ brand objectives.  Successfully executed major brand experiential events and activations, and ensured the smooth running of multiple activities simultaneously.  Ensuring maximum profitability on all agency accounts through effective financial management  New business development: Won new businesses that accounted for Agency billings of over NGN350 million in less than 6 months.  Sponsorship and partnership marketing.  Budget Management: Slashed administrative costs by 20% by negotiating vendor/supplier fees, while ensuring enhancements of services.  Supervised production of brand collaterals. Show less



Enterprise Creative

• Nigeria
• Business Skills Training

• Project Coordinator

  • Feb 2012 - Oct 2015

   Developed, implemented and managed major creative industry experiential events - conferences, workshops and trainings.  Liaised with clients to ascertain precise brand requirements in order to create the best tailor-made brand experiences.  Worked closely with key stakeholders at every level of the business to ensure the effective delivery of events.  Successfully managed relationships with sponsors, clients and delegates.  Liaised with media outlets and ensured extensive media coverage of events.  Communication with key conference speakers and delegates and ensuring their attendance and participation at events.  Slashed event budget by 25% by negotiating contractor/vendor pricing and fees, while ensuring enhancements of services.  Supervised and coordinated the activities of all personnel, exhibition organizers, contractors, subcontractors & vendors.  Oversaw procurement of audiovisual, security, rental & catering needs.  Supervised the design and preparation of delegate packs and promotional materials.  Coordinated all accommodation, schedules, travel, day plans, registration and all other logistics procedures. Show less



Outsource Media

• Printing Services
• 1 - 100 Employee

• Content Producer

  • Feb 2012 - Oct 2015

  Media Consulting, Experiential Marketing  Successfully developed and implemented effective media content & communication strategies for clients.  Responsible for conceptualizing and effectively managing the execution of brand activations and experiential events.  Liaised with clients and media sponsors to ascertain precise media production requirements.  Creative oversight for visual elements and art direction.  Managed relationships with project sponsors and clients.  Worked closely with above-the-line production team to ensure the effective delivery of production.  Ensured timely delivery of projects and within budget.  Scouted for and managed talents and celebrities for media campaigns and TV productions.  Coordinated interview sessions within/outside studio.  Handled all media buying for favorable airtime slots in major TV stations for independent programming.  Reduced production costs by 30% by negotiating production fees, while ensuring enhancements of services  Sourced for and managed production crew, guests, talents and live audience.  Oversaw procurement of audiovisual & rental needs.  Supervised & coordinated post production.  Handled accommodation, schedules, travel and all logistics procedures. PROJECTS  IGNITE TV Series 1 & 2 (2012-2015)  PenCom TV  PenCom Rebranding Launch event 2015  PenCom 10th Anniversary event (2014)  PenCom Documentaries (2014-2015)  Star The Winner Is Music Game Show (2014)  Nigerian Centenary Project Documentaries (2013 – 2014)  100 Women in 100 Years – Centenary Documentary on Nigerian Female Trailblazers since 1914 (2013)  President Goodluck Jonathan Midterm Report (SURE-P) Documentary (2013)  Calabar Rocks! (Calabar Carnival 2012) Show less



Industrial and General Insurance PLC

• Insurance
• 200 - 300 Employee

• Marketing Executive

  • Jul 2010 - Aug 2011

   Coordinated sales and marketing activities for new and existing products  Was responsible for staff weekly trainings.  Coordinated sales and marketing activities for new and existing products  Was responsible for staff weekly trainings.



Freedom Radio

• Entertainment
• 1 - 100 Employee

• Producer/Presenter

  • Mar 2009 - Feb 2010

  Producer and co-presenter of the show, 'Evening with Corpers' which deals with issues corps members face, and adjusting in new environments. Role also included providing quality entertainment for listeners. Producer and co-presenter of the show, 'Evening with Corpers' which deals with issues corps members face, and adjusting in new environments. Role also included providing quality entertainment for listeners.



INFOCENTA UNN - Bureau of Information and Communication of the Student Union Government

• Bureau Chief

  • Jan 2006 - Aug 2008

   Played an invaluable role in gathering news and information for the University’s publication, Lion Newspaper  Steadily ensured that the right, timely information was disseminated on the activities of the Student Union Government.  Ensured objectivity in news coverage.  Instrumental in checking the excesses of the University administration by playing the role of the Watchdog to protect the interests of the students.  Played an invaluable role in gathering news and information for the University’s publication, Lion Newspaper  Steadily ensured that the right, timely information was disseminated on the activities of the Student Union Government.  Ensured objectivity in news coverage.  Instrumental in checking the excesses of the University administration by playing the role of the Watchdog to protect the interests of the students.



Minaj Broadcast Int'l

• Broadcast Media Production and Distribution

• Entertainment Reporter

  • Aug 2007 - Nov 2007

   Increased the station’s viewership by successfully covering high profile entertainment events  Interviewed top entertainers and celebrities  Contacted and liaised with celebrities as show guests.  Was instrumental to the station’s winning of the prestigious Nigeria Media Merit Award for Best TV Station of The Year 2007  Increased the station’s viewership by successfully covering high profile entertainment events  Interviewed top entertainers and celebrities  Contacted and liaised with celebrities as show guests.  Was instrumental to the station’s winning of the prestigious Nigeria Media Merit Award for Best TV Station of The Year 2007