Marketing Team

• Feb 2023 - Present

1. Collaborate with cross-functional teams, including product management and sales, to create content that supports marketing and sales objectives. 2. Conduct research to identify target audiences and create compelling content that addresses their pain points, resulting in higher engagement rates. 3. Utilise SEO best practices to optimize content for search engines and increase organic traffic. 4. Develop and maintain a content calendar to consistently deliver high-quality content, resulting in increased brand awareness and customer loyalty. 5. Utilise social media and email marketing to distribute content to targeted audiences. 6. Conduct customer and partner surveys to gather feedback on the effectiveness of the content marketing strategy and make necessary adjustments to ensure increased satisfaction. 7. Produce a wide range of content, including blog posts, whitepapers, case studies, podcasts and webinars, to engage audiences at different stages of the customer journey. 8. Analyse data to identify trends and patterns in customer behaviour, allowing the company to make data-driven decisions and improve the customer experience. 9. Create reports and dashboards to provide insights to the marketing team and other stakeholders, resulting in improved decision-making and more effective campaigns. 10. Utilise predictive modelling to forecast future trends and identify growth opportunities.

Research and Marketing Manager

• Sep 2017 - Jan 2023

1. Developed and executed successful lead generation campaigns across multiple channels, resulting in a 40% increase in lead volume within six months. 2. Utilised data analysis to identify and optimise high-performing marketing channels, resulting in lower customer acquisition costs. 3. Collaborated with cross-functional teams to optimise the customer journey and improve conversion rates, resulting in a 25% increase in sales across brokerage, facility and property management teams. 4. Conducted A/B testing to optimise landing pages, email campaigns, and ads, resulting in a 25% increase in conversion rates. 5. Leveraged SEO strategies to increase website traffic and improve organic search rankings, resulting in a 45% increase in website traffic in 6 months. 6. Utilised marketing automation tools to improve the efficiency and scalability of campaigns, resulting in a decline in content development and delivery time. 8. Stayed up-to-date on industry trends and emerging technologies and utilised them to improve campaign performance and drive business growth. 9. Conducted competitive analysis to identify growth opportunities and improve market positioning.

Senior Analyst

• Jan 2016 - Sep 2017

Assurance Intern

• Sep 2014 - Sep 2014

Tax Intern

• Aug 2010 - Sep 2010