Andrew Carroll

Chief Revenue Officer (CRO) at Interlight
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Contact Information
us****@****om
(386) 825-5501
Location
Indianapolis, Indiana, United States, IN
Languages
  • English -

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Experience

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Chief Revenue Officer (CRO)
      • Sep 2023 - Present

    • United States
    • Wholesale
    • 100 - 200 Employee
    • Vice President, eCommerce
      • 2022 - Sep 2023

      Tapped by division president to lead ecommerce division of integrated company, successfully leading all business integration activities, creating and executing the strategic vision, and building a talented and diverse team of hybrid & remote employees while also executing a 4.5-month web redesign and enhancement project.

    • Director of Ecommerce & Content
      • 2019 - 2022

      Took ownership for all eCommerce strategy with a heavy focus on SEO and decreasing reliance on PPC. Led optimizations in product data quality, site content quality, and technical site structure to substantially improve AOV, conversion, and organic revenue. Implemented and enhanced core site functions including PowerReviews and Salesforce Marketing cloud, continuously growing the impact of both.

    • Purchasing Manager
      • 2019 - 2021

      Served in this role in addition to other roles, taking ownership for all buying activities including a successful vetting, selection, and on-time implementation of a new demand forecasting system. Optimized purchasing for both domestic and direct import vendors and automated dozens of processes to achieve fill rate, inventory level, and inventory reserve targets while maximizing profitability via opportunistic buying.

    • Category Manager - Refrigeration
      • 2017 - 2019

      Promoted to largest category after just one year. Successfully launched a new private label refrigeration line driving significant revenue and margin improvements for the category, resulting in 15% category growth with increased profitability. Partnered closely with key vendors for program improvements, promotions, and bulk-buy opportunities.

    • Category Manager - Dishwashing & Sanitation
      • 2016 - 2017

      Optimized assortment growth and negotiated key contracts, including a double-digit improvement from a key vendor. Exceeded private-label growth targets and automated key components of semi-annual pricing process, removing nearly 200 hours of staff time to complete annually.

    • United States
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Product Portfolio Manager
      • Dec 2014 - Jan 2016

    • Associate Product Manager / Project Manager
      • Oct 2013 - Dec 2014

    • United States
    • Staffing and Recruiting
    • 400 - 500 Employee
    • Marketing Specialist
      • Jan 2012 - Oct 2013

    • Marketing Intern
      • Aug 2011 - Jan 2012

    • United States
    • Retail
    • 700 & Above Employee
    • Retail Management Intern
      • May 2011 - Aug 2011

    • United States
    • Retail
    • 700 & Above Employee
    • Retail Management Intern
      • May 2010 - Aug 2010

Education

  • Indiana University Bloomington
    Bachelor of Science (BS), Management
    2008 - 2012

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