Alyssa Kornick

Paid Media Coordinator at Penn Foster Group
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Contact Information
us****@****om
(386) 825-5501
Location
Baldwin, Maryland, United States, US

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Bio

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Credentials

  • Microsoft Search Ads
    Microsoft
    Dec, 2022
    - Oct, 2024
  • Google Video Ads
    Google
    Sep, 2022
    - Oct, 2024
  • Google Display Ads
    Google
    Jun, 2022
    - Oct, 2024
  • Google Search Ads
    Google
    May, 2022
    - Oct, 2024

Experience

  • Penn Foster Group
    • United States
    • E-Learning Providers
    • 500 - 600 Employee
    • Paid Media Coordinator
      • Apr 2022 - Present

      - Optimize various campaigns across PPC, paid social, display, and other platforms including Google, Bing, Facebook, and TikTok - Manage spend and track KPI's to highlight areas of opportunities and issues - Communicate with affiliate partners and test new strategies for affiliates - Optimize various campaigns across PPC, paid social, display, and other platforms including Google, Bing, Facebook, and TikTok - Manage spend and track KPI's to highlight areas of opportunities and issues - Communicate with affiliate partners and test new strategies for affiliates

  • Miribel Naturals
    • United States
    • Retail
    • 1 - 100 Employee
    • Digital Marketing Manager
      • May 2021 - Feb 2022

      • Provided input into rebranding strategies • Customized Pinterest account, leading to impressions growth of 98% and engagements growth of 78% • Executed weekly blog posts and email newsletters • Created and scheduled relevant social media content based on market research and trends • Developed communication and branding guidelines to improve user experience • Conducted audits to analyze performance of tactics • Provided input into rebranding strategies • Customized Pinterest account, leading to impressions growth of 98% and engagements growth of 78% • Executed weekly blog posts and email newsletters • Created and scheduled relevant social media content based on market research and trends • Developed communication and branding guidelines to improve user experience • Conducted audits to analyze performance of tactics

  • Cockeysville Recreation Cncl
    • United States
    • Education Management
    • 1 - 100 Employee
    • Director/ Instructor
      • Jan 2015 - May 2021

      • Responsible for all aspects of dance program including recital production, correspondence, promotions, and curriculum creation • Responsible for all aspects of dance program including recital production, correspondence, promotions, and curriculum creation

  • Drool of Rock
    • United States
    • 1 - 100 Employee
    • Teachers Aide
      • Jun 2016 - Dec 2020

      • Oversaw multiple children ages 2-5 years old • Assisted lead teacher with class instruction and structure • Oversaw multiple children ages 2-5 years old • Assisted lead teacher with class instruction and structure

  • Kid to Kid
    • United States
    • Retail
    • 100 - 200 Employee
    • Assistant Manager
      • Feb 2013 - Dec 2014

      • Supervised employees, prepared promotional strategies, and selected store inventory • Supervised employees, prepared promotional strategies, and selected store inventory

  • Merritt Athletic Club
    • Cockeysville, Maryland, United States
    • Day Care Supervisor/ Front Desk
      • May 2011 - Apr 2013

      • Handled financial transactions and provided member assistance • Oversaw multiple children ages 8 weeks- 13 years old • Handled financial transactions and provided member assistance • Oversaw multiple children ages 8 weeks- 13 years old

Education

  • Towson University
    Bachelor of Business Administration - BBA, Marketing
    2016 - 2021
  • Community College of Baltimore County
    Associate's degree, Business Administration and Management, General
    2012 - 2015
  • Dulaney High School
    High School Diploma
    2009 - 2012

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