Experience

Better Business Bureau serving Eastern North Carolina

• United States
• Consumer Services

• Director of Communications

  • Jan 2016 - Present

  • Manages team of three in execution of internal and external communications, community outreach, marketing and social media implementation in BBB’s 33-county service area serving over 70,000 business owners annually• Appears as main BBB spokesperson on TV, radio and print outlets as expert on consumer alerts and business information for news stations in the Raleigh-Durham and Greenville-New Bern DMAsLeads team in creating, planning and executing large virtual and in-person events in an effort to increase BBB brand exposure and educate business owners across the state of North Carolina• Creates and manages annual advertising/marketing and personnel budget • Develops and implements valuable networking programs that have contributed to an overall increase in retention and increase of new membership• Appears as BBB spokesperson on TV, radio and print outlets as expert on consumer alerts and business information• Writes all news releases and media pitches for reporters and news staff in both the Raleigh-Durham and Greenville-New Bern-Washington media markets• Manages team of three in execution of internal communication, community outreach and social mediaimplementation in BBB’s 33-county service area• Helped create, plan and execute the inaugural BBB Hispanic Outreach Conference in an effort to increase BBB brand exposure to Spanish-speaking audiences across the country



East Carolina University

• United States
• Higher Education
• 700 & Above Employee

• Contributing Writer

  • Aug 2015 - Dec 2015

  • Assisted Chief of Communication and staff with reporting on news and events tied to the division’s strategicinitiatives and public health platforms• Wrote and edited stories and press releases before final publication or distribution• Coordinated press events for faculty presenting research and findings

• Speech Communication Center, Assistant Director

  • Aug 2014 - Dec 2015

  • Developed and delivered communication workshops to faculty, staff, students and community members• Served as a public speaking resource for faculty, staff, students and community members• Created and taught curriculum for a public speaking course