Experience

Zeus Jones

• United States
• Advertising Services
• 1 - 100 Employee

• Strategist, Innovation Lead for Brand

  • Oct 2021 - 2 years 3 months

  Remote



Self-Employed

• Brand Strategist

  • Jan 2018 - 6 years

  I lead a strategy practice, partnering with brands, agencies and start-ups to develop foundational brand strategies, identity work, consumer insights, and identify opportunities for growth. I work best by embedding into a team to lead the strategy agenda and collaborate with clients and team members closely on the work. In my role, I: - Lead brand strategy efforts for agencies & businesses, focusing on building foundational brand frameworks and designing roadmaps to bring them to… Show more I lead a strategy practice, partnering with brands, agencies and start-ups to develop foundational brand strategies, identity work, consumer insights, and identify opportunities for growth. I work best by embedding into a team to lead the strategy agenda and collaborate with clients and team members closely on the work. In my role, I: - Lead brand strategy efforts for agencies & businesses, focusing on building foundational brand frameworks and designing roadmaps to bring them to life (positioning, mission, vision, values) - Design and lead the analysis of qualitative and quantitative research studies to define audience groups and extract insights that influence brand actions. - Develop naming architecture, branding systems, and communication strategies - Develop campaign briefs, messaging frameworks to guide execution - Facilitate 2-3 day brand sprint sessions with key stakeholders - Lead the development of pitch decks and content creation for proposals Show less



Radio Milwaukee

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Director

  • Dec 2016 - Jan 2019

  Greater Milwaukee Area As the Marketing Director for Radio Milwaukee, I was responsible for growing brand awareness, listenership and engagement with the organization. I built and executed all brand research, including focus groups, awareness studies, listener studies. I oversaw creative strategy and served on the organizations leadership team which contributed to ongoing operations and culture enhancements. In my time at Radio Milwaukee I contributed to: - Growing brand awareness by 40% in first 18… Show more As the Marketing Director for Radio Milwaukee, I was responsible for growing brand awareness, listenership and engagement with the organization. I built and executed all brand research, including focus groups, awareness studies, listener studies. I oversaw creative strategy and served on the organizations leadership team which contributed to ongoing operations and culture enhancements. In my time at Radio Milwaukee I contributed to: - Growing brand awareness by 40% in first 18 months - Growing listenership by 33% in first 18 months - Building and launching a 12-week business accelerator program for local musicians Show less



Manifesto Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Sep 2015 - Nov 2016

  Milwaukee At Manifesto I was the leader for all all accounts in the Milwaukee office. I managed new business pitches and contributed to agency team structure and organization. More specifically, I... - Developed and implemented practices for agency planning and production, employee reviews and agency revenue forecasting - Grew accounts, doubled budgets, and developed productive partnerships with C-Level clients - Led New Business wins with Amazon, Verizon, Delta and UW- Wisconsin



Cramer-Krasselt

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor

  • Apr 2010 - Jun 2015

  Milwaukee, WI Responsible for strategic planning and campaign development for clients including Sea-Doo Watercraft, Spice Islands, Weber Seasonings, ArcBest Corporation, Corelle and CorningWare. Oversee brand strategy, campaign execution and measurement with integrated plans that include traditional, digital, social and experiential tactics.



Zizzo Group - Engagement Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jul 2009 - Apr 2010

  Managed integrated campaigns including TV, radio, print, social media and online tactics. Assisted with development of new business proposals. Clients include: University of Toledo, Marquette Men’s Basketball, Saint Joseph’s Hospital, Ward’s House of Prime



GMR Marketing

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Mar 2008 - Jul 2009

  Chicago, IL Led execution and assisted in planning of national consumer promotions, live events, interactive programs, and relationship marketing for various clients including: Wm. Wrigley Jr, Orbitz.com, Jim Beam, AXE, American Heart Association, and Gatorade.



Momentum Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Assistant Account Executive

  • 2006 - 2008

  I assisted in managing in-store promotions and events for cheese & dairy brands within Kraft Foods.