Experience

Milieu Insight

• Singapore
• Market Research
• 1 - 100 Employee

• Head of Consumer Insights

  • Jun 2021 - Present

• Research Lead

  • Mar 2021 - May 2021

  Have you heard about Milieu? We can get you onboard. Fast. Let's get in touch. mili.eu



Milk & Puree

• Singapore

• Senior Consultant/ Owner

  • Jul 2018 - Jun 2021

  I took time off from my full time corporate career to be a full time mom to my now 3 year old son. So I set up this company to provide freelance consumer/ business market research consultancy services to businesses (clients) and agencies on market research projects and surveys. I help client turn their data from market research surveys and questionnaires into actionable and meaningful market and consumer insights for their marketing strategies, campaign execution and planning. In my course of work, I partner alot with online market research agencies to help their clients "close the loop" for their market research surveys. They provide me with data, I return them information in PowerPoint report format. Client portfolio: - Lightspeed/ Kantar Research - Unilever (beauty, household and foods) - Agoda - Carousell - Kraft - Betadine Show less



Samsung Electronics Southeast Asia & Oceania

• Singapore
• Computers and Electronics Manufacturing
• 200 - 300 Employee

• Consumer & Market Insights Senior Manager

  • Mar 2017 - Dec 2017

  Smartphones and tablets consumer insights lead for the SEA, Ocenia and Taiwan region

• Consumer & Market Insights Manager

  • Jun 2014 - Feb 2017

  Smartphones and tablets consumer insights lead for the SEA, Ocenia and Taiwan region



Alyphant Inc.

• singapore

• Freelance Research Consultant

  • May 2013 - May 2014

  ... the Alyphant never forgets! ... the Alyphant never forgets!



OCBC

• Singapore
• Banking
• 700 & Above Employee

• VP Customer Experience, Market Research (Qualitative)

  • Jan 2012 - Apr 2013

  My key responsibility at OCBC was to setup, advocate and develop an in-house Qualitative research practice at OCBC and to support the various businesses across the bank in Singapore, Malaysia and Indonesia on any Qualitative research needs. I personally manage and execute various Qualitative research projects for the Consumer Financial Services, Credit Cards & Lifestyle, Wealth Management, Branch Banking, Contact Centre, Premier Banking and Bank of Singapore Private Bank My key responsibility at OCBC was to setup, advocate and develop an in-house Qualitative research practice at OCBC and to support the various businesses across the bank in Singapore, Malaysia and Indonesia on any Qualitative research needs. I personally manage and execute various Qualitative research projects for the Consumer Financial Services, Credit Cards & Lifestyle, Wealth Management, Branch Banking, Contact Centre, Premier Banking and Bank of Singapore Private Bank



Ipsos

• France
• Market Research
• 700 & Above Employee

• Qualitative Research Director

  • Apr 2011 - Dec 2011

  I was asked to join Ipsos to kick-start the Qualitative department and to materialise the company’s vision to grow the setup as the regional hub in SEA. In this role, I report to the Managing Director, and work closely with the Regional Qualitative Director to grow business in SEA. At Ipsos, I have to manage the business, mentor my team of 3 and still be hands-on in managing regional client projects. I was asked to join Ipsos to kick-start the Qualitative department and to materialise the company’s vision to grow the setup as the regional hub in SEA. In this role, I report to the Managing Director, and work closely with the Regional Qualitative Director to grow business in SEA. At Ipsos, I have to manage the business, mentor my team of 3 and still be hands-on in managing regional client projects.



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Project Director, Qualitative - Technology

  • Jun 2010 - Mar 2011

  My responsibilities include: - Manage projects, connect and establish relationship with technology-related clients (key focus) - Despite my primary focus on tech-related projects and clients, I also do manage FMCG clients and projects from time-to-time - Developing 3 direct reports - Responsible for my team's P&L targets My responsibilities include: - Manage projects, connect and establish relationship with technology-related clients (key focus) - Despite my primary focus on tech-related projects and clients, I also do manage FMCG clients and projects from time-to-time - Developing 3 direct reports - Responsible for my team's P&L targets



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Regional Account Manager, Telecommunication

  • Jul 2008 - Jan 2010

  Reporting to the Senior Regional Account Manager of Telecommunication. My responsibilities include managing reports, presentations and client servicing responsibilities of all regional clients for the Telecommunication Panel (includes SMARTPHONES + MOBILEPHONES and BLUETOOTH HEADSET product categories) covering 13 countries in Asia Pacific (7 Southeast Asia countries, Hong Kong, Taiwan, Korea, China, India, and Bangladesh). Client portfolio: Nokia, Samsung, Sony Ericsson, LG, Motorola, Fujitsu, Sharp, Ibiden, NTT Docomo Show less



Research International

• Market Research
• 300 - 400 Employee

• Qualitative Research Manager

  • Sep 2005 - Sep 2007

  Reporting to the Sr Qualitative Director. I am responsible for the implementation and reporting of qualitative projects from start to finish. As well as grooming the executives that were assisting me in the project. Client portfolio: Kimberly Clark, Rekitt Benkiser, F&N Coca-Cola (FNCC), Johnson & Johnson, Nestle, Glaxo Smithkline, Philip Morris International, Samsung, Nokia, SingTel, etc... Reporting to the Sr Qualitative Director. I am responsible for the implementation and reporting of qualitative projects from start to finish. As well as grooming the executives that were assisting me in the project. Client portfolio: Kimberly Clark, Rekitt Benkiser, F&N Coca-Cola (FNCC), Johnson & Johnson, Nestle, Glaxo Smithkline, Philip Morris International, Samsung, Nokia, SingTel, etc...



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Brand Planner

  • Jun 2002 - Aug 2005

  Reporting to the Brand Planning Director. Responsibilities include churning consumer research into relevant insights for brand communications and marketing strategies. Also to cultivate a strong knowledge sharing culture within the company. Reporting to the Brand Planning Director. Responsibilities include churning consumer research into relevant insights for brand communications and marketing strategies. Also to cultivate a strong knowledge sharing culture within the company.



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Market Research & Communications Executive

  • Feb 2001 - Jun 2002

  o Media Research: Managed all monthly, quarterly and annual Adex and Media Index reports to provide mediascene insights. o Consumer Research: Managed all in-house research projects. o Regional Coordination: The central resource centre (information hub) for Grey Malaysia managing local and regional requests, coordinating information gathering, and providing information to partner companies throughout the region. o Media Research: Managed all monthly, quarterly and annual Adex and Media Index reports to provide mediascene insights. o Consumer Research: Managed all in-house research projects. o Regional Coordination: The central resource centre (information hub) for Grey Malaysia managing local and regional requests, coordinating information gathering, and providing information to partner companies throughout the region.



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Quantitative Research Executive

  • Feb 2000 - Feb 2001

  Managed and executed Quantitative Research projects for key clients like Nestle, Celcom and Carlsberg. Managed and executed Quantitative Research projects for key clients like Nestle, Celcom and Carlsberg.