Experience

Rewind AI

• Software Development
• 1 - 100 Employee

• Head of Marketing

  • Jun 2023 - 7 months



Lilia

• Canada
• Health and Human Services
• 1 - 100 Employee

• CEO and Founder (YCW20)

  • Jun 2019 - Jun 2023

  hellolilia.com



CareGuide

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• VP of Marketing

  • Aug 2017 - Jul 2019

  As a founding employee and executive at CareGuide, I've led the team focused on 90% of our revenue, which we have grown by 13x over four years. As Vice President Marketing, I lead a team focused on Paid Acquisition, Organic Search, Technical Growth, Data Analytics, Pricing, Conversion, and Brand for our many marketplaces. I’ve also led the CareGuide Core team, which includes Designers, Product Managers, Engineers, and Customer Success through the OKR goal setting process… Show more As a founding employee and executive at CareGuide, I've led the team focused on 90% of our revenue, which we have grown by 13x over four years. As Vice President Marketing, I lead a team focused on Paid Acquisition, Organic Search, Technical Growth, Data Analytics, Pricing, Conversion, and Brand for our many marketplaces. I’ve also led the CareGuide Core team, which includes Designers, Product Managers, Engineers, and Customer Success through the OKR goal setting process. As the first marketing hire, in the early years I focused on discovering, automating, & scaling traction channels which now operate efficiently at scale, including email, social, search, & paid. I’ve also been responsible for developing financial projections, marketplace health metrics, and models to quantify network effects, all using advanced SQL. Other efforts during my four years at CareGuide include: - Hiring and developing junior employees into managers - Developing non-technical employees into advanced SQL and novice Ruby contributors - Launching brand new revenue-generating business units - Assisting through two acquisitions (one of an industry incumbent) - Helping lead fundraising and Board meetings CareGuide is a vertically-focused marketplace for care services and household payments. We have raised over $11M in venture funding and debt financing from some of the most notable venture capital investors, including Structure Capital, FJ labs, and iNovia Capital. We broke Angellist when we raised the most robust Seed round in Canadian history.

• Director of Marketing

  • Apr 2016 - Aug 2017

• Marketing Manager

  • Aug 2015 - Apr 2016



Top Hat

• Canada
• Software Development
• 300 - 400 Employee

• Senior Marketing Specialist

  • Sep 2014 - Aug 2015

  As a sub-100 employee at Top Hat, I was responsible for executing on the most successful marketing campaigns to date at that time. I was a key team member in launching the company’s novel Interactive Textbook product, aimed at displacing traditional textbooks and publishers. Previously, as Top Hat’s only Content Marketer, I planned and executed the company’s entire content marketing strategy. I made actionable, data-driven decisions to expand the company's brand, while ensuring each… Show more As a sub-100 employee at Top Hat, I was responsible for executing on the most successful marketing campaigns to date at that time. I was a key team member in launching the company’s novel Interactive Textbook product, aimed at displacing traditional textbooks and publishers. Previously, as Top Hat’s only Content Marketer, I planned and executed the company’s entire content marketing strategy. I made actionable, data-driven decisions to expand the company's brand, while ensuring each marketing campaign drove revenue. Here I developed proficiency in HTML & CSS, and leveraged tools such as Salesforce, Google Analytics, Hubspot, Marketo, Mailchimp, Wordpress, and Unbounce. Top Hat is a teaching platform targeting higher education. The company has raised over $40M in venture funding from some of the most distinguished investors in the world, including Union Square Ventures, Georgian Partners, Emergence Capital, and iNovia Capital. Previously held roles at Top Hat: Content Marketing Specialist Show less



NEXT Canada

• Canada
• Higher Education
• 1 - 100 Employee

• Alumna

  • Nov 2012 - Aug 2013

  The Next 36 aims to launch the careers of Canada’s most promising and innovative young entrepreneurs. Selected as one of 36 from a pool of thousands of applicants, the entrepreneurs are provided with seed capital, academic resources, and CEO-level mentorship from Canada's top leaders to launch a venture.



College Pro

• Canada
• Consumer Services
• 400 - 500 Employee

• Franchisee

  • Feb 2009 - Jan 2012

  Windsor, Ontario Owned a student-run window cleaning business for three consecutive summers. Hit >$120,000 in sales (with an average job size of $200), the highest performing tier of franchise owners. My team and I knocked on thousands of doors, and cleaned a ton of windows. Won President's Award, Rookie of the Year, and Hall of Fame awards