Experience

MyPetGo

• Spain
• Pet Services
• 1 - 100 Employee

• Head of Content and Community

  • Nov 2020 - Present

  Our focus is to create and maintain a full-service pet platform; from a wearable hardware device to track the animal’s vital signs and activity levels, to an AI-driven ecosystem and booking portal to organise anything the animal might require.Along with our commitment to improving our relationship with our pets, it is equally important for us to improve the overall experience of connecting the very best pet service providers with customers in need.MyPetGo is dedicated to creating new ways to care for our pets, while harnessing everything technology has to offer in order to give them a voice. For a long time there has been a disconnect between the natural and technological worlds. It is our mission to bridge this gap by creating a two-way dialogue between animals and humans.



Rhino Ventures Group

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Content and Community

  • Oct 2020 - Present

  Our desire to innovate and challenge human problems enabled us to form a company that aims to create sustainable ventures that coexist with the world around us. We call this a future-builder, similar to a venture builder but with the focus on organic growth. Our experienced team explores new horizons, self-ideates compelling products and has the expertise to plan, launch and scale each venture we decide to build, without the need for constant fundraising and exaggerated valuations.We’re currently located in both Singapore and Vietnam, but we plan to have an expansive reach across the entire region. We are largely sector agnostic, focusing on pet-tech, hard-tech, travel-tech, health & wellness, clean-tech, and fin-tech but all of our internally built ventures will follow our future-building methodology and will be closely aligned with our core values and drive for social impact.While we plan to launch a handful of exciting ventures in the coming years, we will also actively back entrepreneurs with great original ideas that lack the funds, experience, or infrastructure to make their idea a reality. This could be on a growth consultancy basis, similar to an incubator, or through a more strategic styled partnership. If the synergy is the right fit and we are moved by a particular business idea, we may also offer financial support and lead a round.Our current venture focus is in the pet-tech sector, with an app and hardware coming out in early 2021 under the name MyPetGo.



Manica Media S.L.

• Spain
• Information Technology & Services
• 1 - 100 Employee

• Content and Community Manager

  • Aug 2020 - Oct 2020

  - Manage all content for the Instagram, Twitter and Reddit accounts, and interact with all correspondence- Design and creation of all marketing material (images, copy, video, etc) for social media, blog posts, newsletters and the website- Bi-weekly outreach emails to the model community to provide tips, encouragement and updates to ensure maximum interaction and retention- Project manage and launch new initiatives to increase community interaction: Model of the Week in September, Interviews with Models in October, Competitions in November, Staff-Picks in December.- Provide weekly data reports on social media metrics, as well as all completed and upcoming community marketing efforts- Plan, organise and produce photoshoots with professional models for external promotional purposes



LemonOne

• Germany
• Internet Publishing
• 1 - 100 Employee

• Business Development Manager

  • Nov 2018 - Nov 2019

  Here at Lemon One, we believe that high-quality images have the power to disrupt the online market. Whether used in real estate, hotels, or food delivery services, appealing photos improve the viewer’s experience and increase online sales across all industries. Our mission is to create a platform that benefits both companies and photographers. As one of the leading companies in the European photo industry, we take advantage of an extensive network of professionals and employ intelligent processes to effectively match companies and photographers. For the businesses, this means an incredibly convenient way of booking photo shoots. For the photographers, it’s a way of filling their time capacities with additional offers. This results in more time for the photographers to focus on their passion and it allows companies to work on their core business, booking the visual content on-demand.In addition, we now offer advanced image analytics on things such as which types of photos work best for certain demographics, optimum number of pictures, subject matter, etc. We take care of the implementation and setting up of A/B testing, giving you clear data on what works best.Partners include Cushman & Wakefield, JLL, Eastdil, Treatwell, Deliveroo, WeWork, WunderFlats, booking.com, Sotheby's, Pizza Hut, and Engel & Völkers, among many, many more. Get in touch if you're looking to vastly improve your visual processes!



Genesis Wines

• United Kingdom
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing and Sales Executive

  • Oct 2015 - Oct 2018

  Sales and valuations- Management of a portfolio of clients- Cellar valuation - Use of various industry only trading platforms to find wines selling under market value to offer and sell- Expertise, knowledge and access to industry only trading tools to value private client cellars and broker on their behalfMarketing- Liaising with journalists, wine bloggers and related media personnel- Copywriting of all marketing material, incl. producer profiles, newsletters, blog posts, event handouts- Layout and design of all marketing material and weekly newsletters to different segments of customer base- Triggered emails based on user purchase history and interaction- Full management of all paid marketing activities, including print and digital (mainly AdWords and Facebook)E-Commerce- Running and maintenance of the Genesis Wines website- Liaising with growers and agents- Optimisation of the SEO strategy- Increase conversion rates through website development. Features implemented since joining: ability to mix cases, addition of a marketplace for brokered stock, cheaper delivery options and timed pop-ups. Most recently also initiated, planned and organised the transition to a responsive website layout. In the pipeline: trade order portal and partner offersEvents- Planning and execution of all the Genesis Wines tastings throughout the year- Selecting relevant wine trade fairs to participate in, and then leading the Genesis Wines stand on the day- Design of marketing material, such as banners, tasting sheets and inserts- Partnerships with local groups, charities and societiesMiscellaneous- Design and update of the bi-annual private, trade and agency wine lists, using Adobe InDesign



Bizzby

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Operations Manager

  • Jun 2014 - Jul 2015

  The #1 on-demand services app connects users with local lifestyle services at the tap of a button. Booked in seconds, delivered in minutes.What did I do?Recruitment & supply expansion- Developed a strategy for large-scale recruitment for a number of different service categories. - Delegated tasks in the recruitment flow to my fellow team members during on-boarding days.- Forecasted how many providers would be needed on a specific week, and matched recruitment accordingly.Partnerships & business development- Created a number of emails, and landing pages to direct potential business partners to. - Expanded on the rough model for remote on-boarding and customised it to individual service categories.Community building & provider experience- Regularly pinpointing prominent issues between the providers, the BIZZBY app, and the customers.- Created solutions to these problems via in-app messaging, triggered emails, open days, etc.- Increased provider retention from the bottom up (i.e.: identifying which kind of providers stay with BIZZBY the longest, and focusing recruitment on that profile)- Event organising for provider meet-ups.Analytics- Used Mixpanel on a weekly basis to view and interpret all the key metrics demonstrating the company's progress.- Provide the whole company with a weekly report highlighting and explaining major changes.

• Community Manager

  • Jan 2014 - Jun 2014

  What did I do?Jobs management & customer service- Ensured all incoming jobs were being picked up successfully and carried out punctually.- Liaised between providers, customers and the office.- Responded to customer and provider queries.- Relayed any significant tech or product issues to the appropriate teams.Social media & email marketing- Created original content for the social media pages and re-tweeted relevant tweets.- Designed the layout and content for marketing emails to a customer base of 100,000+.



Tank Magazine - Because Magazine

• Design
• 1 - 100 Employee

• Intern

  • Jan 2011 - Feb 2011