Alyssa Sweetman
Director, Strategy at Player 2- Claim this Profile
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English Native or bilingual proficiency
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Bio
Simone B.
I had the pleasure of working with Alyssa extensively during my time at Twitch. Initially, I worked with Alyssa to distill and evangelize the importance of social impact to sports creators on the platform. Eventually, Alyssa and I were able to work more closely together on papering social impact and DEI initiatives for our organization. Alyssa has a staunch commitment to social impact, and she is able to easily infuse social impact initiatives throughout large, matrixed organizations. She is deeply passionate about doing the right thing. In a tech industry that is becoming increasingly more creator-driven, Alyssa has the toolkit needed to grow diverse, inclusive communities and establish meaningful partnerships with mission-driven brands, charities, and creators. Alyssa is also a strong leader who is able to efficiently develop strategies and papers, gain trust, and get things done cross-functionally. She challenges the status quo regularly and empowers her colleagues to be and do better. She is a true asset to any organization or project she joins.
LinkedIn User
Aly is one of the best colleagues I have ever had the pleasure of working with. Her deep passion for the creator community shone through in her work, and she has developed innovative programs serving underrepresented communities. She excels at not only thought leadership, but people and project management. It’s a powerful combination.
Brandii H.
In my time working with Aly, she has always been incredibly helpful, resourceful, and genuinely cares about the work she does and the people she works with! Together, we worked on building the Creator Allyship Course for Content Creators in 2021 and her leadership has helped me grow as a creator, consultant, and professional! As a person who is neuro-diverse, Aly is very patient and understanding of those challenges and works to make sure you have the tools and resources you need to succeed. She is always open to new ideas and perspectives, and always willing to listen and learn! Looking forward to working together again in the future!
Simone B.
I had the pleasure of working with Alyssa extensively during my time at Twitch. Initially, I worked with Alyssa to distill and evangelize the importance of social impact to sports creators on the platform. Eventually, Alyssa and I were able to work more closely together on papering social impact and DEI initiatives for our organization. Alyssa has a staunch commitment to social impact, and she is able to easily infuse social impact initiatives throughout large, matrixed organizations. She is deeply passionate about doing the right thing. In a tech industry that is becoming increasingly more creator-driven, Alyssa has the toolkit needed to grow diverse, inclusive communities and establish meaningful partnerships with mission-driven brands, charities, and creators. Alyssa is also a strong leader who is able to efficiently develop strategies and papers, gain trust, and get things done cross-functionally. She challenges the status quo regularly and empowers her colleagues to be and do better. She is a true asset to any organization or project she joins.
LinkedIn User
Aly is one of the best colleagues I have ever had the pleasure of working with. Her deep passion for the creator community shone through in her work, and she has developed innovative programs serving underrepresented communities. She excels at not only thought leadership, but people and project management. It’s a powerful combination.
Brandii H.
In my time working with Aly, she has always been incredibly helpful, resourceful, and genuinely cares about the work she does and the people she works with! Together, we worked on building the Creator Allyship Course for Content Creators in 2021 and her leadership has helped me grow as a creator, consultant, and professional! As a person who is neuro-diverse, Aly is very patient and understanding of those challenges and works to make sure you have the tools and resources you need to succeed. She is always open to new ideas and perspectives, and always willing to listen and learn! Looking forward to working together again in the future!
Simone B.
I had the pleasure of working with Alyssa extensively during my time at Twitch. Initially, I worked with Alyssa to distill and evangelize the importance of social impact to sports creators on the platform. Eventually, Alyssa and I were able to work more closely together on papering social impact and DEI initiatives for our organization. Alyssa has a staunch commitment to social impact, and she is able to easily infuse social impact initiatives throughout large, matrixed organizations. She is deeply passionate about doing the right thing. In a tech industry that is becoming increasingly more creator-driven, Alyssa has the toolkit needed to grow diverse, inclusive communities and establish meaningful partnerships with mission-driven brands, charities, and creators. Alyssa is also a strong leader who is able to efficiently develop strategies and papers, gain trust, and get things done cross-functionally. She challenges the status quo regularly and empowers her colleagues to be and do better. She is a true asset to any organization or project she joins.
LinkedIn User
Aly is one of the best colleagues I have ever had the pleasure of working with. Her deep passion for the creator community shone through in her work, and she has developed innovative programs serving underrepresented communities. She excels at not only thought leadership, but people and project management. It’s a powerful combination.
Brandii H.
In my time working with Aly, she has always been incredibly helpful, resourceful, and genuinely cares about the work she does and the people she works with! Together, we worked on building the Creator Allyship Course for Content Creators in 2021 and her leadership has helped me grow as a creator, consultant, and professional! As a person who is neuro-diverse, Aly is very patient and understanding of those challenges and works to make sure you have the tools and resources you need to succeed. She is always open to new ideas and perspectives, and always willing to listen and learn! Looking forward to working together again in the future!
Simone B.
I had the pleasure of working with Alyssa extensively during my time at Twitch. Initially, I worked with Alyssa to distill and evangelize the importance of social impact to sports creators on the platform. Eventually, Alyssa and I were able to work more closely together on papering social impact and DEI initiatives for our organization. Alyssa has a staunch commitment to social impact, and she is able to easily infuse social impact initiatives throughout large, matrixed organizations. She is deeply passionate about doing the right thing. In a tech industry that is becoming increasingly more creator-driven, Alyssa has the toolkit needed to grow diverse, inclusive communities and establish meaningful partnerships with mission-driven brands, charities, and creators. Alyssa is also a strong leader who is able to efficiently develop strategies and papers, gain trust, and get things done cross-functionally. She challenges the status quo regularly and empowers her colleagues to be and do better. She is a true asset to any organization or project she joins.
LinkedIn User
Aly is one of the best colleagues I have ever had the pleasure of working with. Her deep passion for the creator community shone through in her work, and she has developed innovative programs serving underrepresented communities. She excels at not only thought leadership, but people and project management. It’s a powerful combination.
Brandii H.
In my time working with Aly, she has always been incredibly helpful, resourceful, and genuinely cares about the work she does and the people she works with! Together, we worked on building the Creator Allyship Course for Content Creators in 2021 and her leadership has helped me grow as a creator, consultant, and professional! As a person who is neuro-diverse, Aly is very patient and understanding of those challenges and works to make sure you have the tools and resources you need to succeed. She is always open to new ideas and perspectives, and always willing to listen and learn! Looking forward to working together again in the future!
Credentials
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Negotiation Mastery
Harvard Business School OnlineJun, 2022- Nov, 2024 -
Certificate in Organizational Leadership
Harvard Business School OnlineJan, 2022- Nov, 2024 -
Leading Diversity, Equity, and Inclusion
Northwestern UniversityJan, 2021- Nov, 2024
Experience
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Player 2
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United States
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Advertising Services
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1 - 100 Employee
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Director, Strategy
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Feb 2022 - Present
As the Director of Strategy, I lead a team responsible for shaping the vision, strategy, and execution of an innovative portfolio of clients seeking authentic and meaningful entry into the gaming industry. This encompasses the creation of detailed marketing campaigns and the utilization of both organic and paid influencer marketing. Additionally, I develop and oversee Player 2's content marketing and communications strategies. As the Director of Strategy, I lead a team responsible for shaping the vision, strategy, and execution of an innovative portfolio of clients seeking authentic and meaningful entry into the gaming industry. This encompasses the creation of detailed marketing campaigns and the utilization of both organic and paid influencer marketing. Additionally, I develop and oversee Player 2's content marketing and communications strategies.
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IGDA Foundation
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Computer Games
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1 - 100 Employee
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Volunteer Treasurer, Neurodivergent Special Interest Group
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Jun 2023 - Present
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Twitch
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United States
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Software Development
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700 & Above Employee
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Global Director of Social Impact
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Sep 2020 - Feb 2022
• Developed and led strategy for Twitch's first party charity fundraising tool.• Led the design and launch of Twitch's first allyship resources for influencers.• Orchestrated the story and strategy behind the $1 million donation to AbleGamers for GlitchCon 2020.• Established the strategy and led execution for the Q4 2021 program to put $500,000 into the hands of 1,000 creators globally through the FairyModMother program.• Shaped and delivered Twitch’s first diversity and equity goal setting framework creating accountability and intention with external DEI efforts.• Revitalized the social impact sponsorship for Twitch influencers leading to an increase in the diversity of influencers and content benefitting from the program.• As the community advocate I engaged in the Safety by Design committee providing insights into how policy and product changes can impact underrepresented groups on the Twitch service.• Provided strategic support to the communications team with respect to sensitive topics. Show less
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Charity and Diversity Program Manager
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May 2019 - Sep 2020
• Crafted and led the social impact story for Streamy nominated StreamAid which resulted in $2.8 million raised for the United Nations Covid-19 Solidarity Response Fund and had over 1.2 million hours watched. • Increased LGBTQIA visibility on Twitch through the acquisition of international drag queen star and the first ever Digital Drag Show which created positive press for Twitch as the place to be for live performers to pivot during quarantine. This included advocating for discovery tools for the drag community. Show less
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Charity Program Manager
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Sep 2018 - May 2019
While continuing to enhance the impact of charitable organizations and Twitch creators, I worked with external organizations to address the changing tides in peer to peer and influencer fundraising. I raised Twitch's brand awareness globally by speaking at NGO related conferences, providing deeper insights on how charitable organizations can effectively participate in influencer fundraising. I managed relationships with companies such as fundraising platforms and talent agencies looking to execute charitable programs within the live streaming industry on Twitch.Internally, I established policies, procedures and education resources so that teams are able to create and execute programs and content relating to charity awareness and fundraising. Show less
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Charity Program Associate
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Jun 2017 - Sep 2018
I worked with charitable organizations and philanthropic Twitch creators to enhance their awareness and fundraising impact on the Twitch platform. During this time I was able to experiment and execute our first celebrations of Black History Month and Women's History Month effectively expanding Twitch's Unity Brand.
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IDEA Public Schools
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United States
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Education Administration Programs
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700 & Above Employee
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2nd Grade ELA Teacher
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Jul 2016 - Jun 2017
Primary school teacher recruited by Twitch. Primary school teacher recruited by Twitch.
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Education
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The University of Texas at San Antonio
Bachelor’s Degree, Economics -
Cedar Valley College
Associate of Science (AS), General Studies
Community
