Alyssa Mercer
Project Administrator at Ad Caffeine- Claim this Profile
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Topline Score
Bio
Credentials
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Google Ads Search Certification
GoogleApr, 2022- Nov, 2024 -
TESOL certification
Oxford Seminars CertificationApr, 2017- Nov, 2024 -
Smart Serve
Smart Serve OntarioJul, 2012- Nov, 2024
Experience
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Ad Caffeine Digital Marketing
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Canada
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Advertising Services
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1 - 100 Employee
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Project Administrator
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Aug 2021 - Present
• Design and execute programmatic display campaigns within a DSP. Directly maintain the programmatic activities for a portfolio of clients (in various industries) while optimizing to reach unique campaign goals and maximize ROI. • Leverage data and ongoing learning to amplify outcomes of client campaigns while minimizing media spending month over month.• Ongoing collaboration with the sales and strategy teams to fill gaps in clients' marketing campaigns and present solutions based on performance insights.• Perform various ad hoc marketing tasks such as website development and creating digital content.
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Mad Ads Interactive
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Canada
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Advertising Services
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1 - 100 Employee
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Project Administrator
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May 2021 - Present
• Support the development and implementation of new projects remotely with international clients.• Oversee project management tasks such as creating timelines, coordinating multiple teams with concurrent deadlines, creating project assets, training associates in our CRM system, administering program "post-mortem" reports, etc.• Brief management and clients daily to report on account progress during each phase of the program timeline.• Facilitate successful webinars series by assisting attendees through the sign-up process, hosting presentations "backstage" in GoToWebinar, sending mass emails to attendees, and conducting reschedule calls.
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Sport and Event Marketing Eternship
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Advertising Services
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Marketing Intern
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May 2020 - May 2021
• Coordinated 10 interns in the planning and execution of a virtual conference hosted on YouTube Live.• Proposed multiple partnership opportunities for clients.• Identified social media trends and best practices to curate content for multiple brands.• Procured 200+ sales leads and utilized Salesforce to conduct email marketing campaigns. • Coordinated 10 interns in the planning and execution of a virtual conference hosted on YouTube Live.• Proposed multiple partnership opportunities for clients.• Identified social media trends and best practices to curate content for multiple brands.• Procured 200+ sales leads and utilized Salesforce to conduct email marketing campaigns.
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SDImktg
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Canada
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Advertising Services
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100 - 200 Employee
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Brand Ambassador
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Oct 2019 - Mar 2020
• Assist in the execution of sponsorship activations to meet the client’s goals. • Cultivate and maintain relationships with current and potential customers while positively upholding brand image. • Assist in the execution of sponsorship activations to meet the client’s goals. • Cultivate and maintain relationships with current and potential customers while positively upholding brand image.
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Sunnyside Grill
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Canada
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Restaurants
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1 - 100 Employee
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Server
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Aug 2019 - Mar 2020
• Maintain positive relationships with customers, which reflects the brand. • Facilitate efficient communication between staff to ensure speed of service.• Multitask in a fast-paced environment. • Maintain positive relationships with customers, which reflects the brand. • Facilitate efficient communication between staff to ensure speed of service.• Multitask in a fast-paced environment.
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Server
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May 2017 - Jul 2019
• Trained and supervised the front of house employees. • Served patrons while upholding Ontario Smart Serve laws and regulations. • Trained and supervised the front of house employees. • Served patrons while upholding Ontario Smart Serve laws and regulations.
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Administrative Assistant
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Jan 2018 - Jul 2018
• Acted as the first point of contact for clients via phone and email. • Created and sent invoices via QuickBooks. • Created social media accounts and promotional materials. • Assisted in the research and planning of international trips. • Acted as the first point of contact for clients via phone and email. • Created and sent invoices via QuickBooks. • Created social media accounts and promotional materials. • Assisted in the research and planning of international trips.
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Urban Outfitters
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United States
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Apparel & Fashion
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700 & Above Employee
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Men's Senior Team Leader
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Jul 2016 - Apr 2017
• Recorded financial data using Microsoft Excel.• Supervised a staff of over 20. • Resolved internal and external conflicts. • Acted as a key holder.
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Sales Associate
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Nov 2015 - Jul 2016
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Education
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George Brown College
Graduate Certificate, Sport and Event Marketing -
University of Ottawa
Bachelor of Arts (B.A.), Communications -
St.Mark High School
Diploma