Alyssa Smith
Communications Specialist at Divi Resorts- Claim this Profile
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Bio
Experience
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Divi Resorts
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United States
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Travel Arrangements
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100 - 200 Employee
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Communications Specialist
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Sep 2017 - Present
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Rivers Agency
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations & Social Media Executive
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Nov 2014 - Sep 2017
• Developed and managed comprehensive public relations campaigns, which included interviewing key contacts, writing press releases, conducting follow-up, and providing assistance to secure successful placements.• Created engaging social media campaigns, executed successful contests, and provided clients with best practices guides to ensure continued success.• Wrote enticing blog posts, articles, editorial submissions, and product descriptions for B2C and B2B clients. Also crafted copy for proposals, marketing materials, and internal communications.• Mentored and managed all social media and public relations interns.
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WWAY-TV, LLC
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Senior Reporter & Fill-In Anchor
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Apr 2014 - Nov 2014
• Led the team of reporters as a one-man-band, pitching story ideas, making beat calls, setting up and conducting interviews, shooting HD video, tracking audio, editing audio and video, writing scripts, creating graphics, and presenting stories live on the scene or in the studio.• Filled in as anchor when needed including writing teases, and producing portions of the show, cut-ins, and interviews.• Covered severe weather events including dangerous ice storms and hurricanes.• Communicated effectively with local law enforcement, government officials, business leaders, and community activists.• Maintained positive relationships with the community through social media and local events.• Met strict and sometimes unrealistic deadlines with ease.• Helped out whenever needed, working extra hours, filling in for coworkers, and often traveling long distances to get the job done.
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News Reporter
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May 2013 - Apr 2014
• “One-man-band” reporter: pitched story ideas, made beat calls, set up and conducted interviews, shot HD video, tracked audio, edited audio and video, wrote scripts, created graphics, and presented stories live on scene or in the studio.• Covered severe weather events including dangerous ice storms and hurricanes.• Filled in as anchor when needed including writing teases, and producing portions of the show, cut-ins, and interviews.• Communicated effectively with local law enforcement, government officials, business leaders, and community activists.• Maintained positive relationships with the community through social media and local events.• Met strict and sometimes unrealistic deadlines with ease.• Helped out whenever needed, working extra hours, filling in for coworkers, and often traveling long distances to get the job done.
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News Intern
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Jan 2013 - May 2013
• Worked with reporters, often taking on the lead role to help shoot, write, and edit stories that aired regularly on the evening news. • Provided story ideas, set up interviews with local officials and community leaders, and communicated effectively with all team members.• Filled in as needed when other reporters were out.
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Marketing/Administrative Assistant
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Mar 2011 - May 2013
• Developed video marketing campaigns and client follow-up.• Managed and conducted sales calls with potential clients for speaking engagements, consulting, and marketing support. • Created e-mail follow-up campaigns to keep prospective and current clients up-to-date with a full range of marketing, speaking, and consulting services.• Performed various bookkeeping, finance, and administrative tasks.• Developed and maintained professional and friendly relationships with clients to ensure future bookings.
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Video Spokesperson
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Feb 2009 - Nov 2011
• Performed 30-60 second promotional scripts for a variety of clients, motivating consumers to take advantage of the company’s services or products. • Performed 30-60 second promotional scripts for a variety of clients, motivating consumers to take advantage of the company’s services or products.
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Education
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University of North Carolina at Wilmington
Bachelor of Arts (B.A.), Theatre/Theater